Optimizely | October 11, 2022
Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, has wrapped its annual Opticon event. Opticon brought together and connected leaders of technology, media, business, and brands for conversations on the rapid evolutions and innovations shaping marketing and the future of digital experiences.
Optimizely welcomed nearly 900 attendees from industry-leading brands, as well as customers, media, analysts, and more across 45 sessions during the three-day event focused on future-forward solutions to the industry’s most complex challenges and “enemies” of every digital leader: complexity to get things done, uncertainty about what works, and inertia caused by siloed and non-actionable data. Additional highlights from this year’s event, include:
The Future is Boundless: In his keynote session, Alex Atzberger, Chief Executive Officer at Optimizely, outlined the complexities holding brands back from achieving outcomes and introduced Boundless Digital Invention, a new way for digital leaders to improve outcomes such as increased revenue, lower TCO, and decreased customer acquisition costs.
“At Optimizely, we unleash brand potential as the world’s only DXP designed to help reinvent how marketing works. With Boundless Digital Invention, marketers can orchestrate, monetize, and experiment at every point,” Atzberger said during the session. “By removing complexities and barriers, brands can drive business success with boundless possibilities and infinite outcomes.”
The Road to Revolutionary Experiences: Chief Product Officer Justin Anovick previewed Optimizely’s upcoming product roadmap, exploring what’s possible in the digital landscape and how Optimizely delivers value to customers through its Orchestrate, Monetize, and Experiment solutions, encompassing ideation, development, engagement, testing, learning, and beyond.
“For Optimizely, DXP is all about being better together – so that every team is unlimited in what they can accomplish,” Anovick said during his keynote. “Having acquired five companies over the past few years, it’s one-dimensional to view our recent work simply as ‘the whole is better than the sum of its parts.’ Because we understand that it’s not just about the totality of our different capabilities – it’s also about what each individual component brings to the table.”
During Opticon, Optimizely announced its new Orchestrate solution, combining its three best-in-class products – Content Marketing (CMP), Content Management (CMS), and Digital Asset Management (DAM) – into a comprehensive offering. Orchestrate transforms how marketing teams work, enabling them to manage the entire content lifecycle and deliver better digital experiences. Optimizely also released Real-Time Segmentation, a first-of-its kind offering that allows marketers to segment customers in the moment of engagement to deliver highly relevant, personalized digital experiences. The solution integrates across all products and leverages “fresh data” to reflect the true state of an audience, eliminating data refresh intervals that can delay customer insights.
Reinventing How Marketing Works: Optimizely Chief Marketing Officer Kirsten Allegri Williams explored how the demands of the marketing landscape and technology have transformed marketers themselves, including the creation of the digital execution gap between what customers expect and what we can deliver.
“Marketers and product leaders have become part of the same digital team, partnering together to create better channel strategy, better design and content decisions, and deeper user engagement right within the product,” Allegri Williams said in the keynote. “To close the digital execution gap, we need to reinvent how marketers work. Along with all other core functions, like HR, Finance, and IT, marketing deserves its own system of record. With the new evolution of Optimizely, we finally have it.”
“We all know martech has become too complex,” said Lorenz Gan, Chief Digital Officer and CIO of New Era Cap LLC.
“We all know martech has become too complex,” said Lorenz Gan, Chief Digital Officer and CIO of New Era Cap LLC. “The customer experience is too important to be left to a patchwork of disconnected systems. That’s why I am grateful for the unified vision that Optimizely has built.”
Recordings of the Day One and Day Two keynotes are now available.
Learn more about our upcoming Opticon Tour events taking place in London on Friday, Nov. 4, and Stockholm on Tuesday, Nov. 8.
At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
ACCOUNT BASED DATA
Sendoso | October 06, 2022
Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the opening of its new fulfillment center in Dublin, Ireland, furthering the company’s commitment to European customers and enhancing its foothold on the global market. The Dublin fulfillment center will ensure better distribution across European Union countries and, combined with its existing fulfillment center in the U.K. and its growing roster of local vendor partnerships, further expand Sendoso’s reach throughout Europe.
“This new fulfillment center will allow for smoother, faster and more economical sending within the EU, which is great news for our current and future European and global customers,” said Sendoso CEO Kris Rudeegraap.
“This new fulfillment center will allow for smoother, faster and more economical sending within the EU, which is great news for our current and future European and global customers,” said Sendoso CEO Kris Rudeegraap. “This is another important step as part of our next phase of global expansion and, along with our European headquarters in Dublin, creates a strong foundation for the company in both Ireland and Europe.”
Despite a year of economic uncertainty, Sendoso has strengthened its reputation as the industry leader in the European market over the past year, increasing its marketplace offerings there by 9x. Now with local fulfillment centers in both the EU and the U.K., Sendoso will be able to further streamline global shipping and continue to support this rapid European growth. This latest facility brings Sendoso’s total number of fulfillment centers to six worldwide: Dublin, Ingleburn (Au.), Montreal (Can.), Peterborough (U.K.), and two U.S. locations (Hayward, Calif.; Phoenix, Ariz.).
The opening of the Dublin fulfillment center continues Sendoso’s commitment to providing a further enhanced experience for its European customers with a dedicated European team. European customers now have access to local Sendoso logistics experts to assist with shipping rules and regulations and thought leaders to provide insight on corporate gifting trends and creative send ideas. And because of Sendoso’s European presence, customers have even larger windows of customer support coverage and a local tech team focused on developing features to further streamline and enhance the sending experience.
“The level of customer service we’ve received from the entire Sendoso team has been unmatched,” said Gianna Saal, Senior Digital Marketing Manager, S-EMEA at Tealium. “Sendoso has been super proactive to ensure we have a great experience, from the logistics team when receiving our inventory to the customer support team answering any questions we have. We feel incredibly well-supported to have Sendoso as our global platform to execute all of our sending strategies.”
“As we continue to cement Sendoso as the industry leader in Europe, it was imperative that we establish the necessary infrastructure to support our continued growth in the region,” said Rajesh Purcell, Director of Global Supply Chain at Sendoso. “The new fulfillment center enables us to continue building meaningful relationships with our customers by providing an even more thorough and streamlined service across Europe and the globe.”
To learn more about Sendoso, visit www.sendoso.com.
Sendoso, the leading sending management platform, helps companies stand out by giving them new ways to engage with customers. The trusted partner of Fortune 100 and Fortune 500 companies worldwide and with seamless integrations with leading marketing and sales tools such as Salesforce, Oracle, Microsoft and Marketo, Sendoso - with its global marketplace of premium vendors - serves as an essential part of successful demand generation, account-based, and customer experience programs.
Founded in 2016, Sendoso is backed by $152M in venture funding and has locations across North America, Europe, and Asia Pacific. Learn more at sendoso.com.
ACCOUNT BASED DATA
Klevu, Klaviyo | November 11, 2022
Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce today released an integration for Klaviyo, a unified customer platform that provides data-driven marketing tools – including email and SMS – for e-commerce businesses. The integration allows ecommerce businesses using Klaviyo the ability to connect search terms to shoppers to display automatically curated products in email and SMS campaigns, and use search and product data in flows and segmentation.
Today’s customers expect a personalized experience when shopping, which requires merchants to send compelling and well-timed email and SMS campaigns. With this integration, retailers can utilize a shopper’s search history to customize and send email and SMS messages featuring products customized to each individual shopper – allowing shoppers to discover products that are relevant to them and in a timely manner.
“Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu.
Now, “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. “Go ahead, make a flow with a keyword, send an SMS that quotes their last search term, or even just the topic of a search, populate a product block with personalized product recommendations for your most-likely-to-buy customers, and see the revenue roll in during peak period.”
“Shoppers are often multitasking and distracted when shopping online. As that means shoppers may forget about something they searched for on a website, abandoned search reactivation can be a great way for merchants to convert those customers,” commented James White, Director of Partnerships for Klaviyo. “The Klevu integration will help merchants have an opportunity to cut through the clutter with high intent, and highly relevant customer communications. I’m excited about what our shared customers can achieve together to drive more search-led revenue through email and SMS.”
You can learn more about the Klaviyo and Klevu integration, and sign up for a demo here.
Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 leading global brands, including Puma, Fred Perry, Paul Smith, Avon, Stussy, Pfaltzgraff, and Native. Klevu is an AI Search and Discovery Platform that leverages AI, Natural Language Processing and User Behavior Analytics to elevate the search experience, and automatically re-merchandise category listing pages and product recommendations. Retailers that use Klevu's full Product Discovery Platform provide unparalleled customer experience, and achieve 37% more revenue per web session than those that don't.
Founded in Finland in 2013, Klevu has offices located in the UK, the US, India, Finland, Australia and Sweden. The end-to-end discovery and search solution is easy to configure, optimize and maintain, and can be integrated with major ecommerce platforms in as little as a few hours. For total creative control and headless ecommerce technologies, Klevu is MACH certified, and robust APIs and SDKs are available. For more information, schedule a demo or start for free at klevu.com.
Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Dermalogica, Solo Stove, Citizen Watches, and more than 100K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.
TARGETED ACCOUNT STRATEGY
Demandbase | September 23, 2022
Demandbase, the Smarter GTM™ company for B2B brands, announced today it has been recognized in 54 reports, including 42 grids across 11 different categories in the G2 fall 2022 reports. Recognition includes 39 as a leader, 13 as a high performer, and two in best relationship. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence.
"Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase.
"Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "We are constantly looking to improve and provide the best solutions for our customers. Our success really comes from customer accomplishments and it is always gratifying to see our customers using our platform to drive growth and telling their peers about their success."
In today's economic climate, Smarter GTM™ is not only the fastest path to growth, it is essential for survival. Companies need to be able to do more with less and that means they need to work smarter, not harder. The fall G2 rankings solidify Demandbase as the Smarter GTM™ solution for companies and once again showcase Demandbase as a leader in the B2B GTM industry.
Demandbase received highest rankings in the following reports:
Enterprise Relationship Index for Account-Based Advertising
Enterprise Relationship Index for Account-Based Analytics
Enterprise Grid® Report for Account-Based Advertising
Enterprise Grid® Report for Account-Based Analytics
Enterprise Grid® Report for Account-Based Orchestration Platforms
Enterprise Grid® Report for Attribution
Mid-Market Grid® Report for Attribution
In all, Demandbase was recognized in the following 11 categories; Account Data Management, Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platform, Account-Based Web and Content Experiences, Attribution, Buyer Intent Data Tools, Demand Side Platform (DSP), Market Intelligence, Marketing Account Intelligence, and Sales Intelligence.
To read current reviews, write your own review, and hear from active Demandbase users, visit G2's review page, https://www.g2.com/products/demandbase-abm-platform/reviews.
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.