inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

inRiver, the leading provider of SaaS-based product information management (PIM) solutions and Aprimo,the leading provider of technology solutions for content, operations, and performance, today announced a strategic partnership and development of a joint solution to bridge the gap between raw product content and creating engaging marketing experiences to drive revenue. The partnership will help e-commerce, customer experience, and creative teams drive a consistent customer experience seamlessly across platforms.