At the B2B Marketing Exchange (B2BMX), Integrate, a company specializing in B2B Precision Demand Marketing (PDM), revealed new dashboards to increase visibility into account insights and campaign performance. These dashboards are part of the Integrate Demand Acceleration Platform and offer marketers and revenue teams the ability to analyze lead performance, track budget spends and remaining budget across channels, and prioritize their marketing efforts more effectively. The new features allow users to optimize their campaigns and achieve better results.
The enhanced insights dashboards offer marketers a holistic perspective of their cross-channel campaign effectiveness. This comprises the accounts being targeted, the delivered leads, a detailed breakdown of the rejected leads' disposition status, integration success, and other metrics that enable marketers to understand the reasons behind specific lead rejections. Moreover, the dashboards provide marketers with a breakdown of the rejected leads over time, which allows them to determine the frequency of particular rejection dispositions and identify any repaired leads.
The latest features in the "Insights" tab of the Demand Acceleration Platform can be accessed by users, who can filter the information according to their preferences, such as campaign source, date, name, and other relevant options. This allows them to narrow their focus and gain better visibility into customer engagement. These enhancements come after the recent release of Account Profiles, enabling marketers to easily monitor their target list's reach and engagement across various channels, resulting in more significant cross-channel marketing performance insights.
About Integrate
Integrate is a leading technology company that offers a cloud-based platform for managing and optimizing demand marketing processes. Their solutions streamline lead generation, automate marketing campaigns, and improve performance. With clients ranging from startups to Fortune 500 enterprises in various industries, Integrate is dedicated to helping businesses achieve their marketing goals through innovative and effective technologies. It offers a range of solutions to help clients improve their demand marketing processes, including lead generation, lead validation, and data management.