Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence
Demand Gen Report | July 24, 2019
As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other behavioral analytics to provide hyper-personalized messaging and content that resonates with audiences and highlights the brand’s authenticity.