ABM ACCOUNTS

Intentsify Launches New, Enhanced Website

Intentsify | May 23, 2022

Intentsify_Launches_New
Intentsify, the Intelligence Activation Platform and Demand Activation Programs provider, today announced the launch of its brand-new website, designed to streamline and enrich the site visitor experience.

“We’re thrilled to announce the launch of the completely redesigned Intentsify website. The new site aims to serve every web visitor, whether they’re in the market for buyer and account intent data, advanced intelligence activation tools, demand gen programs, or simply seeking to expand their knowledge via our comprehensive B2B marketing and sales resources.”

David Crane, Vice President of Marketing


With a clean, modern layout punctuated with customized images and graphic elements, Intentsify.io delivers an exceptional user experience. The website introduces several new features to help facilitate access to both product information and educational resources, including universal sitewide search, advanced blog topic and keyword filters, and an all-new media library. Additionally, the new Intentsify website features a refreshed mobile experience to make browsing on the go a breeze.

The site also links to a dedicated careers portal with improved search functionality, allowing job seekers to filter by job type and location, as well as view remote versus in-house opportunities.

About Intentsify
Intentsify arms B2B organizations with the buyer and account intelligence, as well as the activation tools and programs, required to deliver GTM strategies that increase pipeline and accelerate revenue creation. Intentsify’s Intelligence Activation Platform layers, cross-verifies, and synthesizes multiple data sets to provide the broadest, most accurate view of buyers' and accounts' online research activities. The company’s Demand Activation Programs convert buyer and account intelligence into meaningful engagements, boosting efficiency across each customer-facing team, improving the buyer experience, and scaling pipeline value and velocity.

Spotlight

Forrester Research estimates that cross-border B2B e-commerce transactions will reach the US $1.2 trillion by 2021.1 With the advent of the internet and digitalization, the opportunity for companies to boost revenues by tapping global markets and to drive down costs through greater efficiency has also opened up new prospects for earnings growth. This huge potential is forcing B2B companies to adapt their supply chains to be more like a business-to-consumer (B2C) channel.


Other News
ABM ACCOUNTS

Concord Names New Chief Revenue Officer and Chief Marketing Officer

Concord | September 07, 2022

Concord USA, LLC (“Concord”), a leading technology consulting and digital transformation firm, is pleased to announce two new leadership hires to the organization –Chris Whaley is joining as Chief Revenue Officer and John Baglivo is joining as Chief Marketing Officer. As the Chief Revenue Officer, Chris Whaley will work with the sales and sales operations teams to refine and grow the customer-focused sales structure across the global organization. A senior technology services leader with over 25 years of experience leading sales and business development teams, Whaley most recently served as the Executive Vice President of Cloud Solutions at 2nd Watch, an AWS systems integrator based in Seattle. In that role, he led sales, alliances, marketing, and solution architecture. Whaley previously held similar leadership roles with notable companies, including Dell Technologies, Citi, JP Morgan Chase, and Merrill Lynch. “I look forward to working closely with Concord’s leadership team, salespeople, and customers. It’s clear that the organization has talented people and winning solutions that make an impact for our clients,” expressed Whaley. As the Chief Marketing Officer, John Baglivo will work with the leadership and marketing teams to unite the global marketing function, align messaging, and strengthen the go-to-market strategy. As a customer-centric and hands-on growth marketer, Baglivo has served as a B2B CMO for the last 15+ years. Most recently, Baglivo led marketing organizations for several fast-growth, technology-centered consultancies, including Prophet, a leading growth and transformation consultancy based in San Francisco. In those roles, he built successful positioning and messaging strategies and created strong demand generation engines and teams. Throughout his career, Baglivo has focused on collaborating with sales teams and applying account-based marketing best practices to accelerate growth. “Concord is a growing force in the technology consulting industry,” stated Baglivo. “With deep capabilities in cloud application development, data integration and analytics, and customer experience, the firm is well positioned to achieve the next level of growth by helping clients address their most pressing business and technology challenges.” “Concord recognizes that our customer is our top priority,” shared Florin Ibrani, CEO of Concord. “Concord recognizes that our customer is our top priority,” shared Florin Ibrani, CEO of Concord. “We are thrilled to have Chris and John join our leadership team in vital roles dedicated to serving our clients. Both are strong leaders with the necessary expertise to help Concord scale. I’m confident they will be tremendous assets to the organization.” About Concord Concord is a leading technology consulting and digital transformation firm based in Minneapolis, MN, with supporting operations in Eastern Europe and India. Concord serves leading enterprises and innovators in the healthcare, technology, manufacturing, and financial services industries. With a unique combination of industry expertise, technology know-how, and project execution reliability, Concord helps its customers unlock business value by solving their most difficult data and technology problems.

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ACCOUNT BASED DATA

TechTarget Archer Awards Recognize APAC’s Best in Data-Driven Marketing and Sales

TechTarget, Archer Awards | September 13, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, recognized exceptional technology marketing and sales leaders across Asia Pacific (APAC) in its 2022 Archer Awards. All the award recipients are running innovative digital marketing and sales programs across the region, all fueled by intent data. “Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “They are leveraging intent data to identify and reach the right accounts, engage buying teams earlier and set their sales teams up to close deals faster.” This is the fourth consecutive year that TechTarget has shined the spotlight on industry accomplishments in APAC as part of its global Archer Awards program. “While their programs are different, the winners share an understanding that data is the most powerful way to deliver breakthrough results and maintain a powerful edge for their organizations in a highly competitive market,” said Jon Panker, Managing Director APAC, TechTarget. “We are extremely proud to recognize and celebrate their incredible achievements.” 2022 Archer Award APAC Winners Digital Marketer of the Year – Molita Coelho, Head of Field Marketing APJ, Okta Digital Team of the Year – Red Hat Demand Center APAC Priority EngineTM Marketing Team of the Year – SoftIron Priority Engine Sales Team of the Year – CrowdStrike APJ Best Account-Based Marketing Program – DataStax APAC Best Demand Generation Program – SAP Southeast Asia Best Thought Leadership Program – AWS APAC To learn more about TechTarget customer success, visit https://www.techtarget.com/customer-success/. About the Archer Awards TechTarget developed the Archer Awards to annually recognize innovative customers: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget. In its fourth year, the Archer Awards program recognizes customers in North America, EMEA and APAC. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

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ACCOUNT BASED ADVERTISING

Introducing the Inaugural Class of Demandbase Champions

Demandbase | August 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today the first-ever class of Demandbase Champions. These 12 Champions are best-in-class customers who stand out by being expert Demandbase One users and thought leaders in Smarter Go-To-Market™ and Account Based Marketing / Experience (ABM/X). Demandbase Champions embody marketers who are successfully implementing smarter account-based strategies using Demandbase. In addition, this group is at the top of account-based marketing / account-based experience thought leadership in their respective industries, said Jon Miller, chief marketing officer at Demandbase. These individuals showcase all that can be achieved when applying Smarter GTM™ to its fullest. We celebrate their achievements and are honored to call them Champions. Demandbase Champions not only receive recognition at the annual Demandbase SMART Summit, but will also have early access to products and features, be able to influence product testing and roadmapping, be featured on the Demandbase Champions Showcase page, and receive thought leadership opportunities, including speaking engagement and interviews. The 2022 Demandbase Champions are: Mickaël Bizouati, head of marketing operations, WalkMe Dylan Freier, senior manager, account-based marketing, Matillion Mandy Hanson, director, global account-based marketing, Lacework Bretton Hoekwater, growth marketing and analytics manager, Folloze Jodi Lebow, director, global demand center, Hexagon Kevin Nolan, global head of healthcare marketing, HGS Healthcare Shikha Pakhide, global marketing director, X0PA AI Casey Patterson, manager, account-based marketing, Fivetran Baradhwaj R., director of marketing, MoEngage Inc Serena Walker, head of marketing, Europe, Ensono Scott Wright, manager, marketing operations, Levelset Leza Woods, global account-based marketing manager, Rimini Street "The Account Based Marketing (ABM) playbook is still being written, and Demandbase's Champion's program enables ABM leaders to write that playbook together, "There's no better community to be a part of as we seek to serve sales through marketing. I'm personally excited to learn from folks who are smarter than me on the road toward Smarter GTM™! -Casey Patterson, manager, account-based marketing, Fivetran. Being selected as a Demandbase Champion is an honor, as I have been a Demandbase user and advocate for many years and truly believe they are the ultimate leader in the space, said Mandy Hanson, director, global account-based marketing, Lacework. The Demandbase One platform is an integral part of my ABM toolkit that allows me to not only target at an account level but also target specific contacts within my campaigns I am honored to be chosen as a Demandbase Champion alongside my fellow thought leaders in Account Based Marketing. This achievement is a true testament to the tireless efforts of both Matillion's marketing team and the passion Demandbase has for its customers, while building world-class marketing solutions, said Dylan Freier, senior manager of account-based marketing at Matillion. Being a Champion encourages me to continue to break account-based boundaries, network with other marketers, and stay up-to-date on the latest Demandbase updates. I am extremely proud to be selected as an Demandbase Champion along with my fellow enthusiast marketers. Demandbase is the "founder" of account-based marketing (ABM) and it's only us marketers who have recently joined the bandwagon," said Shikha Pakhide, global marketing director, X0PA AI. When you sit down and start working on the ABM roadmap and you feel all the highs and lows which your sales team goes through, there lies the true grit. The excitement around account-based marketing is truly valid. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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ACCOUNT BASED DATA

Merkle Named a Leader Among Customer Data Strategy and Activation Providers

Merkle | July 07, 2022

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research, Inc. The agency is recognized for its focus on connecting marketing to customer experience, e-commerce, and technology. The Forrester Wave™: Customer Data Strategy and Activation Services Wave, Q2 2022, used 27 criteria to evaluate eight providers. The report reveals how each measure up and helps marketers select the appropriate partner to meet their needs. According to the report, "Merkle serves as the glue that connects departments, data, and dentsu agencies." The report also noted "with a long legacy in direct marketing, Merkle is highly capable of database builds and management. And it receives high marks for its technology capabilities," and went on to say that, "Merkle has a deep analytics bench and takes an analytical approach to much of its work." Merkle received the highest possible scores in many criteria, including first-party PII management, data sourcing, zero-party data, regulatory compliance, marketing technology, cross-channel marketing execution, and advanced customer analytics. "We are honored to be recognized by Forrester as a Leader in customer data strategy and activation services. This ranking is a validation of our vision and our ability to execute on that vision," said Pete Stein, President, Merkle Americas. "We are honored to be recognized by Forrester as a Leader in customer data strategy and activation services. This ranking is a validation of our vision and our ability to execute on that vision," said Pete Stein, President, Merkle Americas. "Merkle partners with brands to deliver on customer expectation – systemically applying data and tools to integrate customer experiences and optimize value, now and ongoing." The company's newest ranking complements dentsu's evaluation as a Strong Performer in The Forrester Wave™: Global Digital Experience Services, Q2 2022. That report noted that dentsu's "identity product, marketing execution platform, and ShopNXT retail enablement tools are strong core assets that dentsu uses to augment clients' XA." Dentsu received the highest possible scores in the customer experience strategy and insights services, digital marketing strategy/implementation services, immersive (AR/VR) experience services, proprietary software assets, and privacy resources criteria. About Merkle Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC.

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Spotlight

Forrester Research estimates that cross-border B2B e-commerce transactions will reach the US $1.2 trillion by 2021.1 With the advent of the internet and digitalization, the opportunity for companies to boost revenues by tapping global markets and to drive down costs through greater efficiency has also opened up new prospects for earnings growth. This huge potential is forcing B2B companies to adapt their supply chains to be more like a business-to-consumer (B2C) channel.

Resources