Jabmo Named Top 5 Global Account-Based Marketing Vendor By New Research In Action Report

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, has been named a market leader in Research In Action’s Vendor Selection Matrix – Account-Based Marketing report. Jabmo was named one of the top five global vendors for 2021, based on a unique survey-based evaluation of ABM products, organizations, and services.

Research In Action is a renowned independent analyst firm based in Germany that conducts global surveys of enterprise IT and business decision-makers to acquire insights on strategy, investments, and ongoing difficulties in technology and marketing. This is the second edition of the firm’s Vendor Selection Matrix report for ABM, with results based on a survey of 1,500 business and marketing managers and analyst opinion. The analyst’s input is derived from a combination of the interviews with software or service vendors and their clients and their informed, independent point of view as an analyst.

“The ABM vendor landscape is bewildering,” says Peter O’Neill, Research Director at Research In Action GmbH. “Being ranked in the leadership category proves that Jabmo is delivering innovative solutions to assist companies in modernizing their marketing. Working with over 60 manufacturers and life sciences companies has given Jabmo a thorough understanding of the corporate hierarchies required to engage with large, diverse organizations effectively. Furthermore, because of its European roots, Jabmo is a specialist in privacy regulation concerns such as the General Data Protection Regulation (GDPR).”

With ABM, Jabmo assists manufacturing and life science companies in accelerating revenue growth. Jabmo began as an account-based analytics platform in 2014 in Paris, France, and has now evolved to include a complete omnichannel marketing solution that provides for IP display advertising, email marketing, LinkedIn marketing, and retargeting on Facebook Instagram, and Google. The Account Data Platform (ADP) is Jabmo’s core enabling technology, mapping both first and third-party data sources to accounts.

“It is an honor to be rated a top Account-Based Marketing vendor by Research In Action again,” said Nick Heys, CEO, and Founder of Jabmo. While 2020 was a challenging year for many, we are glad to have assisted our customers in accelerating their digital marketing and sales growth with our omnichannel ABM platform and services.”