ACCOUNT BASED DATA

Jabmo Named Top 5 Global Account-Based Marketing Vendor By New Research In Action Report

Jabmo | June 02, 2021

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, has been named a market leader in Research In Action’s Vendor Selection Matrix – Account-Based Marketing report. Jabmo was named one of the top five global vendors for 2021, based on a unique survey-based evaluation of ABM products, organizations, and services.

Research In Action is a renowned independent analyst firm based in Germany that conducts global surveys of enterprise IT and business decision-makers to acquire insights on strategy, investments, and ongoing difficulties in technology and marketing. This is the second edition of the firm’s Vendor Selection Matrix report for ABM, with results based on a survey of 1,500 business and marketing managers and analyst opinion. The analyst’s input is derived from a combination of the interviews with software or service vendors and their clients and their informed, independent point of view as an analyst.

“The ABM vendor landscape is bewildering,” says Peter O’Neill, Research Director at Research In Action GmbH. “Being ranked in the leadership category proves that Jabmo is delivering innovative solutions to assist companies in modernizing their marketing. Working with over 60 manufacturers and life sciences companies has given Jabmo a thorough understanding of the corporate hierarchies required to engage with large, diverse organizations effectively. Furthermore, because of its European roots, Jabmo is a specialist in privacy regulation concerns such as the General Data Protection Regulation (GDPR).”

With ABM, Jabmo assists manufacturing and life science companies in accelerating revenue growth. Jabmo began as an account-based analytics platform in 2014 in Paris, France, and has now evolved to include a complete omnichannel marketing solution that provides for IP display advertising, email marketing, LinkedIn marketing, and retargeting on Facebook Instagram, and Google. The Account Data Platform (ADP) is Jabmo’s core enabling technology, mapping both first and third-party data sources to accounts.

“It is an honor to be rated a top Account-Based Marketing vendor by Research In Action again,” said Nick Heys, CEO, and Founder of Jabmo. While 2020 was a challenging year for many, we are glad to have assisted our customers in accelerating their digital marketing and sales growth with our omnichannel ABM platform and services.”

Spotlight

Whether you’re new to account-based marketing (ABM) or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future Three B2B Marketing leaders share successful account based marketing campaigns and discuss the latest tools to support these campaigns. Different approaches work in different situations sometimes it’s switching from solution-based content to industry-based content and sometimes it’s using tools that enable you to customize content for visitors from a particular company.


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CORE ABM

Demandbase Recognized with Four "Top Rated" Awards by TrustRadius

Demandbase | May 18, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announces that TrustRadius has recognized it with four Top Rated awards. Demandbase received the honor in the Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence categories. This is the second year in a row that Demandbase has received TrustRadius' Top Rated awards. It's a testament to the way in which its technology scores high with customers for its functionality, ease of use, and ability to drive results. "There's no greater compliment for us as a company or for our products than to receive Top Rated awards in these important categories, The fact that these awards are purely driven by vetted customer ratings means that we're doing our job of equipping B2B companies with what they need to execute a successful go-to-market. Thank you to our customers for your support and trust in us, and to TrustRadius for the recognition." Jon Miller, chief marketing officer of Demandbase Since 2016, the TrustRadius Top Rated Awards have become the B2B industry's gold standard for unbiased recognition of technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. The methodology and scoring that TrustRadius uses to determine Top Rated winners can be found here. "Demandbase won Top Rated Awards in Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence software categories in 2022," said Megan Headley, VP of Research at TrustRadius. "Demandbase earned these Top Rated awards based directly on feedback from their customers. Reviewers on TrustRadius value the intent data insights, account-level analytics, automation, accuracy of contact information, account targeting early in the buying cycle, and as a source of truth for market insights and customer prospecting." About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action.

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ACCOUNT BASED ANALYTICS

ZoomInfo Earns TrustRadius Top Rated Award for Sales Intelligence Software for Fifth Consecutive Year

ZoomInfo | May 24, 2022

ZoomInfo a global leader in go-to-market intelligence solutions announced that it has been recognized by TrustRadius with the 2022 Top Rated Award for Sales Intelligence Software, Market Intelligence Software, and Intent Data. More than 1,200 verified TrustRadius users have recognized ZoomInfo as a leader in the Sales Intelligence Software category. “Our customers continue to trust ZoomInfo because they see firsthand the positive impact it has on their business, The launch of our modern operating system RevOS this year has enabled us to deepen our relationships with customers and help their business grow quickly.” ZoomInfo President and Chief Operating Officer Chris Hays Verified users shared how much value they receive from using ZoomInfo: “ZoomInfo is a must for my office, I use it daily! It allows me to source and cross-reference our existing contact list of companies and their staff along with organizations to whom we are seeking to connect. It streamlines the research process and saves me time in my hectic day!” – Stephen McDermott, Executive Sales Director at Global Heroes “ZoomInfo is absolutely amazing! I have used a lot of lead generation search engines and ZoomInfo is far above the rest. They are very user-friendly, have tons of access to correct information, and are a great company to work with. Everyone at ZoomInfo is very knowledgeable and friendly. I am a huge fan of ZoomInfo!” – Nelson Colon, Training Sales Manager at BICSI In addition, ZoomInfo’s leading conversation intelligence solution, Chorus, has earned four Top Rated Awards for Sales Enablement, Sales Coaching, Call Recording, and Conversation Intelligence. ZoomInfo Chat has also earned the Top Rated Award for Intelligent Virtual Assistant. Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of distinguished business-to-business technology products. Based entirely on verified customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. TrustRadius uses a criteria, methodology, and scoring to determine Top Rated winners. About ZoomInfo ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals. About TrustRadius TrustRadius helps technology buyers make better decisions and helps vendors tell their unique story, improve conversion, engage high-intent buyers, and gain customer insights. Each month over 1 million B2B technology buyers, over 50% from large enterprises, use verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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ACCOUNT BASED ADVERTISING

Demandbase Delivers Account-Based Advertising for Facebook, Instagram, Twitter, YouTube, Adobe, Bing and Google

Demandbase | December 16, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the buying experience, recognizing that members of an account-based buying committee are individuals, as well as business professionals. Today’s announcement is part of Demandbase’s mission to transform how B2B companies go to market, with Demandbase One as the essential orchestration hub. “We’re constantly learning about how the B2B buyer thinks and acts, and this new account-based social targeting functionality plays a role in reaching buyers more holistically,” says Jon Miller, chief marketing and product officer at Demandbase. “By viewing the buyer not just as someone within a target account or in a buying committee, we recognize that buyers are individuals, too. This mindset shift — and the corresponding ability to engage with them as such across business and social platforms — gives our customers yet another advantage in today’s B2B go-to-market landscape.” Demandbase’s new Destinations will enable customers to use selectors, first-party data, third-party data, intent, technographics, activities and more to define an audience in Demandbase, then specifically target those buyers across the business and social web. The end result is a highly consistent customer experience across social networks and other platforms. Demandbase is the only solution that lets you run people and account-based plays from one system. You can target a precise audience through our segmentation and data orchestration engine, then automatically apply the most effective sales and marketing tactics to advance the account in its journey, across every touchpoint and with the most relevant messages. For example, you will be able to target in-market accounts with paid ads, and automatically add these accounts to an audience in the new people-based Destinations to ensure a consistent message to your target audiences on Facebook, Twitter, Google, or other channels — and all while adhering to privacy guidelines. “With the new integrations, we’ll now be able to automatically orchestrate account-based experiences across all networks and platforms,” says Oleg A. Solodyankin, CEO at Ignitium. “We’re looking forward to helping revenue teams drive more pipeline with Demandbase.” About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.

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ACCOUNT BASED EXECUTION

TrustRadius Announces Demandbase One Integration

TrustRadius, Demandbase | March 30, 2022

TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating product pricing, alternatives, feature scorecards, FAQs, and customer reviews. The time spent on these content-rich pages provides vendors with high-fidelity intent signals about which of their products or competitors' products in-market buyers are engaging with. When TrustRadius' downstream intent data is integrated with Demandbase One's AI and machine-learning capabilities, users are able to segment, target, and direct sales efforts to the accounts that will most likely convert to pipeline and ultimately become valuable customers. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius. "This will enable B2B marketers and sellers to focus on finding and winning in-market buyers and aligning their sales and marketing efforts for a more effective go-to-market strategy." IT infrastructure-monitoring software company LogicMonitor successfully leveraged TrustRadius downstream buyer intent data to engage new in-market accounts in their Demandbase One ABM platform and boosted their ABM account engagement by 81%. "The TrustRadius intent audience shows a higher engagement rate than any other ABM segment—accelerating accounts through the buying journey," said Zachary Perl, Growth Marketing Team Lead at LogicMonitor. "TrustRadius intent data and user reviews proved essential for our ABM efforts. It's time to take it to the next level and scale our impact." "Integrating TrustRadius downstream intent data into Demandbase One is such a natural fit for us," remarked Jackie Palmer, Vice President of Product Marketing at Demandbase. "Demandbase Smarter GTM™ is all about using intelligence to focus on the ripest opportunities and engage them with relevance. It doesn't get much more ripe or relevant than being in-market." Available today, the TrustRadius and Demandbase One integration is simple to set up and use within a matter of hours. All Demandbase customers can get a complimentary sample of TrustRadius intent signals from buyers comparing their products to competitor's products. Get in touch with the TrustRadius team to set up a demo today. About Demandbase Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the crippling data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting account intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels—through advertising, account-based experience, and sales motions. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique story through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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Spotlight

Whether you’re new to account-based marketing (ABM) or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future Three B2B Marketing leaders share successful account based marketing campaigns and discuss the latest tools to support these campaigns. Different approaches work in different situations sometimes it’s switching from solution-based content to industry-based content and sometimes it’s using tools that enable you to customize content for visitors from a particular company.

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