Jabmo, a leading provider of account-based marketing solutions to the life sciences, manufacturing, and healthcare industries, has updated its account data platform (ADP). This new ADP, called ADP v2, is the core of its comprehensive omnichannel ABM solution. It integrates with all major marketing and sales leaders to build better audiences for advertising campaigns, analyze buying intent surges, and speed up deals with key accounts.
Mark Durante, Vice President of Product & Engineering at Jabmo, said, “The proliferation of marketing channels and advertising platforms has made it difficult for B2B marketers to live without an ADP. Most don’t have the tools, resources, or time to bring their data together from so many disparate sources for any meaningful analysis. This is where Jabmo makes all the difference. Our ADP is embedded and powers our entire ABM solution. With the latest version of our ADP, Jabmo clients gain a single source of truth for account-level engagement—and a strong foundation for ABM program success.”
“The B2B world has gone digital, and large buying groups now do their research anonymously across many different online channels. Leaders in the manufacturing, life sciences, and healthcare industries are stepping up to the challenge with Jabmo, embracing omnichannel ABM as the most powerful way to reach target account buying groups whenever and wherever they are online. With all digital channels seamlessly integrated into one powerful platform.”
Nick Heys, CEO of Jabmo
Jabmo has successfully developed API-level integrations to ingest first-party marketing data from the world’s major marketing and advertising platforms such as Google, LinkedIn, Facebook, and Instagram. Within Jabmo’s new ADP, the engagement data gets collated and accessed at the account level from all websites, emails, webinars, and advertising activity. This data gives the following insights to B2B marketing teams:
-
Identify and track all accounts visiting their website anonymously before any ABM program begins
-
Select and prioritize accounts for ABM based on first-party buying intent
-
Monitor key account engagement uplift across all marketing channels
-
Uncover real-time buying intent surges and new sales opportunities
-
Feed actionable insights to Sales through Jabmo’s integration with Salesforce