ACCOUNT BASED DATA

Jabmo Updates Account Data Platform to Offer Robust Omnichannel ABM

Jabmo | May 16, 2022

Jabmo
Jabmo, a leading provider of account-based marketing solutions to the life sciences, manufacturing, and healthcare industries, has updated its account data platform (ADP). This new ADP, called ADP v2, is the core of its comprehensive omnichannel ABM solution. It integrates with all major marketing and sales leaders to build better audiences for advertising campaigns, analyze buying intent surges, and speed up deals with key accounts.

Mark Durante, Vice President of Product & Engineering at Jabmo, said, “The proliferation of marketing channels and advertising platforms has made it difficult for B2B marketers to live without an ADP. Most don’t have the tools, resources, or time to bring their data together from so many disparate sources for any meaningful analysis. This is where Jabmo makes all the difference. Our ADP is embedded and powers our entire ABM solution. With the latest version of our ADP, Jabmo clients gain a single source of truth for account-level engagement—and a strong foundation for ABM program success.”

“The B2B world has gone digital, and large buying groups now do their research anonymously across many different online channels. Leaders in the manufacturing, life sciences, and healthcare industries are stepping up to the challenge with Jabmo, embracing omnichannel ABM as the most powerful way to reach target account buying groups whenever and wherever they are online. With all digital channels seamlessly integrated into one powerful platform.”

Nick Heys, CEO of Jabmo

Jabmo has successfully developed API-level integrations to ingest first-party marketing data from the world’s major marketing and advertising platforms such as Google, LinkedIn, Facebook, and Instagram. Within Jabmo’s new ADP, the engagement data gets collated and accessed at the account level from all websites, emails, webinars, and advertising activity. This data gives the following insights to B2B marketing teams:

  • Identify and track all accounts visiting their website anonymously before any ABM program begins
  • Select and prioritize accounts for ABM based on first-party buying intent
  • Monitor key account engagement uplift across all marketing channels
  • Uncover real-time buying intent surges and new sales opportunities
  • Feed actionable insights to Sales through Jabmo’s integration with Salesforce

Spotlight

We asked, you answered! For the sixth straight year, our annual State of Digital Marketing Report delivers the key issues and emerging trends within B2B digital marketing. As 2016 was winding down, we polled a broad cross-section of B2B marketers to find the biggest priorities and pressure points critical to their success. The resulting report ofers a snapshot of the tactics, tools, and strategies paramount to our industry. Wherever your B2B marketing path leads over the next 12 months, the 2017 State of B2B Digital Marketing Report provides VALUABLE INSIGHTS AND HONEST PERSPECTIVES to help you prepare for the many opportunities and obstacles to come.


Other News
CORE ABM

Demand Spring Releases First Annual State of ABM Report

Demand Spring | September 20, 2022

Two-thirds of marketers have implemented ABM strategies in their organizations BOSTON, MA – September 20, 2022 – Revenue Marketing consultancy Demand Spring today released their first annual State of Account-Based Marketing report. Demand Spring surveyed marketers located across North America, from a variety of industries. From the 100 responses received, we learned that while two-thirds of respondents have implemented ABM as part of their marketing strategy, many marketers are still trying to determine the optimal execution for these strategies. A number of key findings were uncovered in this survey: One third of marketers have seen more than 50% return on investment through their ABM efforts. 74% of respondents identified generating new business as the primary goal of their ABM strategy. 53% of respondents reported that their ABM campaigns have generated more revenue than other marketing efforts. 47% of marketers surveyed stated they have seen a moderate increase in sales and marketing alignment since implementing account-based marketing. Choosing the right target accounts was the top challenge (46%) identified by marketers in their ABM efforts. The two other main challenges survey respondents faced were delivering a personalized experience (39%) and selecting the right content and assets (34%). “With customers demanding better experiences throughout their buying process, Demand Spring felt it was time to see how B2B organizations are delivering on the promise of experience, and what role ABM is playing in their strategies,” said Tracy Thayne, Vice President of Strategy Consulting with Demand Spring. “This report is our first on ABM, so it establishes a baseline for follow-up research and offers strong insights for marketers just getting started with account-based execution.” For more information, and to see a full copy of the report, visit https://demandspring.com/research/state-of-account-based-marketing-2/. About Demand Spring Demand Spring is an integrated Revenue Marketing consultancy that helps marketing organizations stand taller by enabling them to scale their ability to contribute to pipeline and revenue. Our team of Revenue Marketing Strategists, Content Marketers, and Marketing Technologists help our clients transform their marketing practices, deliver exceptional customer experiences, and drive revenue. For more information, visit www.demandspring.com. -- Nicole Baker Communications Consultant Demand Spring

Read More

BUYER INTENT DATA

Clearbit Enhances Pipeline Discovery and Capture With Integration of G2 Buyer Intent Data

Clearbit | November 17, 2022

Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “With G2 and Clearbit, teams can now leverage the powerful combination of company fit and buyer intent to focus their funnel - and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.” Customers of G2 and Clearbit can now access all their relevant G2 Buyer Intent Signals directly in Clearbit’s Data Activation Platform, including: Companies viewing their G2 Product Profiles and Sponsored Content Companies viewing their G2 Category(ies), Comparison Products, and Alternative & Competitor Pages G2 Buyer Intent Scores for every visiting company "Buyer intent data is a secret weapon for leading B2B marketers,” said Christine Li, VP of Growth & Enablement at G2. “Clearbit's integration with G2 helps marketers take that data even further -- driving more streamlined actions for sales, intent-based revenue, and realizing the full potential of account-based marketing.” By using Clearbit’s Audience Builder to add in these G2 signals alongside Clearbit’s company intelligence and revealed website visitors, teams can now discover and engage high-quality potential pipeline in new ways. For example: Identify best-fit companies researching your solution – or your competitors – on G2, and use Clearbit Capture to discover key buyer contact information for immediate marketing or sales outreach Layer G2’s signals and Buyer Intent Score with Clearbit’s company data to score and prioritize new leads or open opportunities - ensuring your team is focused the best-fit, in-market buyers Know when customers up for renewal are viewing alternatives or comparing to other product pages on G2 - making sure your account team can be proactive About Clearbit Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams grow faster and smarter with data. Over 1,500 customers in organizations like Segment, Asana, and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent, and optimize pipeline. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures, and First Round Capital. For more information, visit www.clearbit.com.

Read More

ABM ACCOUNTS

RollWorks' ABM Play Generator Makes it Easier for Anyone to Start Their ABM Journey

RollWorks | September 16, 2022

RollWorks, the account-based marketing (ABM) platform and division of NextRoll, today made it even easier for anyone to start their ABM journey. In partnership with Bombora and Sendoso, the company launched the RollWorks ABM Play Generator, an intuitive but easy to use, free tool that gives anyone actionable ABM plays, personalized for their individual business goals. By answering five simple questions such as "What Primary Impact are you Looking to Make with ABM?," anyone can receive an instant custom ABM play with easy steps to put into action immediately. They will also receive a copy, a recommended bonus play, and marketer-to-marketer video walk through. The ABM Play Generator is ideal for B2B marketing professionals at companies with more than 20 employees, and those in SaaS or professional services organizations. "Whether you're just getting started with ABM or looking for some fresh ideas to add to your current ABM programs, there is no one-size-fits all approach to ABM. The new RollWorks ABM Play Generator is a clever, super easy to use tool that gives any business an immediately actionable ABM play based on your unique circumstances," said Jodi Cerretani, VP of Revenue Marketing, RollWorks. All RollWorks ABM Play Generator plays include steps to engage target audiences, calls to action, suggested channels, measurement, and pro tips, and are rated according to play cost, difficulty to execute, and outcome. Snapshot of popular plays: The ABMifier: Fire Up Your 1: Many Channels: Ideal for B2B professionals who may experience flat pipelines despite incoming leads, the feeling of being ignored when passing leads to Sales, and needing more leads. The Pipeline Cruncher: Action In-Market Accounts to Fill Demand Gap: For these marketers who need to hit their pipeline goals, this play recommends to: Start with your high-fit accounts; segment your high-fit, high engagers; identify key personas in high-fit, highly-engaged accounts; and examine trends based on latest activity data. The Quality Qualifier: Nurture "Fit" Accounts to Pass Off Sales-Ready Accounts: For professionals who may use account scoring that may not be specific enough or ensure quality MQAs, need more MQA handoff opps from Sales, need to go beyond lead scoring's opted-in leads to show the entire potential of unknown buyers at an account. "The RollWorks ABM Play Generator is a creative tool to help account-based marketers build a play relevant to their business and the impact they're looking to make with ABM. It provides useful tips and recommended actions that are easy to understand for marketers just beginning their ABM journey." – Marissa Carter, Demand Marketing Manager, Bombora "The RollWorks ABM Play Generator is a creative tool to help account-based marketers build a play relevant to their business and the impact they're looking to make with ABM. It provides useful tips and recommended actions that are easy to understand for marketers just beginning their ABM journey." – Marissa Carter, Demand Marketing Manager, Bombora "Sendoso is really excited to partner with RollWorks on the ABM Play Generator. It's a fantastic tool to get real and actionable ABM recommendations that you can put to work immediately to help hit your H2 pipeline goals." – Mollie Leon, Senior Demand Generation Manager, Sendoso Learn more and get your free, customized ABM play today. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

Read More

ACCOUNT BASED DATA

TechTarget Archer Awards Recognize APAC’s Best in Data-Driven Marketing and Sales

TechTarget, Archer Awards | September 13, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, recognized exceptional technology marketing and sales leaders across Asia Pacific (APAC) in its 2022 Archer Awards. All the award recipients are running innovative digital marketing and sales programs across the region, all fueled by intent data. “Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “They are leveraging intent data to identify and reach the right accounts, engage buying teams earlier and set their sales teams up to close deals faster.” This is the fourth consecutive year that TechTarget has shined the spotlight on industry accomplishments in APAC as part of its global Archer Awards program. “While their programs are different, the winners share an understanding that data is the most powerful way to deliver breakthrough results and maintain a powerful edge for their organizations in a highly competitive market,” said Jon Panker, Managing Director APAC, TechTarget. “We are extremely proud to recognize and celebrate their incredible achievements.” 2022 Archer Award APAC Winners Digital Marketer of the Year – Molita Coelho, Head of Field Marketing APJ, Okta Digital Team of the Year – Red Hat Demand Center APAC Priority EngineTM Marketing Team of the Year – SoftIron Priority Engine Sales Team of the Year – CrowdStrike APJ Best Account-Based Marketing Program – DataStax APAC Best Demand Generation Program – SAP Southeast Asia Best Thought Leadership Program – AWS APAC To learn more about TechTarget customer success, visit https://www.techtarget.com/customer-success/. About the Archer Awards TechTarget developed the Archer Awards to annually recognize innovative customers: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget. In its fourth year, the Archer Awards program recognizes customers in North America, EMEA and APAC. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

Read More

Spotlight

We asked, you answered! For the sixth straight year, our annual State of Digital Marketing Report delivers the key issues and emerging trends within B2B digital marketing. As 2016 was winding down, we polled a broad cross-section of B2B marketers to find the biggest priorities and pressure points critical to their success. The resulting report ofers a snapshot of the tactics, tools, and strategies paramount to our industry. Wherever your B2B marketing path leads over the next 12 months, the 2017 State of B2B Digital Marketing Report provides VALUABLE INSIGHTS AND HONEST PERSPECTIVES to help you prepare for the many opportunities and obstacles to come.

Resources