JSA Announces Intent Data Analysis Service to Its Telecom and Data Center Clients

JSA | June 16, 2020

  • The JSA is First in the Industry to Offer Intent Data Analysis to Its Telecom and Data Center Clients.

  • JSA Intent Data Analysis, a unique offering that leverages advanced tools to uncover insight on key decision makers showing 'intent to buy' signals.

  • Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Lead Generation and Account Based Marketing (ABM), and Event Planning services to the telecom, data center and tech industries.


Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today the launch of JSA Intent Data Analysis, a unique offering that leverages advanced tools to uncover insight on key decision makers showing 'intent to buy' signals.

As part of the process, the JSA team works with clients to define an ideal customer profile, including size, location, technology and service needs. JSA uses this information to research and identify prospective new customers, by leveraging a platform that observes web browsing behavior, frequency and keyword search across 4,000+ opted-in educational and publication sites. This includes listening to 3.2M businesses across 1 billion B2B devices, researching on 6,900+ B2B topics. The team takes into account the frequency and number of people within a company who are browsing similar topics to develop a timely list of current and viable prospective companies and decision makers.

Benefits of JSA's Intent Data Analysis include:


• A list of prospects who are interested in your services now versus later
• Identification of relevant and current contacts within the target accounts
• Ability to prioritize and customize conversations to drive better results for your business
• Higher conversion rate and shorter time to close the deal

Harnessing the power of intent data allows you to essentially find potential leads while they are in the process of trying to find you

~ Jaymie Scotto Cutaia, CEO of JSA


"It is truly the next step in digital marketing. JSA has the tools and expertise to uncover key insights into decision makers who are searching for specific topics - as shown by downloading eBooks and articles, as well as registering for webinars and subscribing to news feeds and more. These behaviors, including how often and by how many from the same company, illustrate both the company and the key decision makers' buying intent. This intel can in turn be used for very targeted outreach via LinkedIn Ads, LinkedIn direct outreach and one-on-one emails."

About JSA


Celebrating 15 years of success, Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Lead Generation and Account Based Marketing (ABM), and Event Planning services to the telecom, data center and tech industries. Awarded 'Most Outstanding Telecoms PR Agency' by LiveWire for two years in a row, our success is attributed to our skilled JSA team, innovative tools, and established media and industry relationships. Combined, these allow us to deliver the finest lead nurturing, media outreach and brand awareness services available, orchestrated in a timely, integrated marketing plan customized for each client, to offer optimal and measurable ROI.

Learn More: USING INTENT DATA THROUGHOUT THE CUSTOMER JOURNEY

Spotlight

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account.

For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.


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