Lattice Engines Launches Application on the Oracle Cloud Marketplace to Accelerate Revenue

Lattice Engines, a leading provider of revenue acceleration solutions and Gold level member of Oracle PartnerNetwork (OPN), today announced that it has launched a predictive campaigns application now available on the Oracle Cloud Marketplace. The Lattice Predictive Campaigns application helps marketers execute hyper-personalized marketing campaigns against the highest value accounts using Lattice's predictive analytic solutions within the Oracle Marketing Cloud. Lattice Engines is a member of the Oracle Marketing AppCloud partner ecosystem.  The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record. Lattice's predictive campaigns enable Oracle Marketing Cloud customers to easily execute hyper-personalized campaigns and sales plays against high value targets using predictive analytics and data from Lattice. The application's segmentation capabilities also enhance a marketer's ability to operationalize account-based marketing (ABM) at scale.