Lead Development Quality With Account Based Marketing
According to a report by Senraj Soundar, founder and CEO of Connect, published in Sales & Marketing Management, Account Based Marketing is the most-talked-about strategy right now in the B2B world. According to Forbes, 80% of marketers measuring ROI say that ABM outperforms other marketing investments, and 84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships.