ACCOUNT BASED DATA

LeadAngel releases Real-time API Based B2B router with Account Matching

LeadAngel | December 06, 2021

LeadAngel announces the release of its real-time, API based B2B router, where leads can be routed by invoking an API call on various factors such as pipeline stages, sales territory, lead to account matching, target account list in CRM or outside CRM. With LeadAngel’s API based B2B lead routing, businesses can engage in real-time lead routing and scheduling, with utmost efficiency and accuracy. Check out LeadAngel’s official website for more information..

Tech savvy B2B Enterprises are increasing adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context based marketing and sales.

LeadAngel’s API based routing works with various CRM and Marketing Automation systems such as Salesforce, Marketo & Pardot. With real time routing, customers can now route lead in real time, as soon as prospect submits the contact-us form, and show the relevant sales person’s calendar for immediate meeting booking/scheduling.

LeadAngel’s API based routing can integrates with any 3rd party forms and CRM. It acts as liaison between these two systems to help create real time routing (including account based routing) such as
  • Round Robin Lead Assignment
  • Account Ownership based routing
  • Named or strategic account based routing
  • Historical Assignment and Affinity based routing.

Things like ability to route prospect, and provide them tools to setup a meeting could have huge impact on company’s growth and topline.

About LeadAngel
LeadAngel is a Sunnyvale, a CA-based company offering services in Lead Routing, Marketing Segmentation, and Lead to account matching. We use a set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases. We offer free demos of our premium product as well as 15 day free trials. Please reach out to sales@leadangel.com with any questions.

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Volgens een recente studie wil 77 procent van de zakelijke kopers gepersonaliseerde inhoud, terwijl 75 procent wil dat verkopers laten zien welke invloed het product of de service op hun bedrijf heeft. Het maken van gepersonaliseerde inhoud leidt tot betere relaties en een hogere verkoop, maar het kost tijd. Help uw verkopers de


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ACCOUNT BASED DATA

Trescon ventures into demand generation space with Demandify Media

Demandify Media, Trescon | September 06, 2022

One of the world's fastest growing business events and consulting firm, Trescon, has now set its footprint in the demand generation space with Demandify Media, based in Pune, India and a divisional office in Miami, United States. The team at Demandify Media will leverage its years of experience in serving clients with services ranging from business strategy, events, content marketing, and interactive experiences, among others. Outbound cold calling alone doesn't work, and inbound marketing can be expensive, difficult, and time-consuming. Keeping the need of the hour in mind, on 2nd August 2022, Trescon announced its latest venture Demandify Media, their demand generation arm. Based out of Pune, India, Demandify Media is a performance-oriented organization that is focused on making an impact. With services ranging from Content and Email Marketing, AI ABM (Account-based Marketing), Intent Data Bank, Display Advertising, Lead Gen., Webinars & Events, Demandify Media will leverage its powerful RoI solutions for clientele spread globally. This strategic decision comes from an insightful understanding of the gap between a company's objectives v/s achievements, and how demand generation can fill the void. By joining forces together, Trescon & Demandify Media will be able to deliver a thoughtful, data-driven, analytics-led approach to deliver better outcomes. Demand generation as a discipline comprises various tactics, strategies, skills & abilities, which many marketers blaze through the math and statistics, while not realizing their potential. As per industry reports, two of the biggest challenges faced by marketers and businesses are generating high-quality leads and then making sense of the data generated. This collaboration between Trescon and Demandify Media will help businesses of all shapes and sizes to overcome these issues. Demandify Media has also launched its first publication DemandTeq, and is further planning to launch HRTeqConnect, MarTeqConnect, and FinTeqConnect in the near future. Sunny Ashpal, the Co-founder of Demandify Media, says, "We conceptualised and started Demandify Media with the aim of assisting tech companies to fulfill their sales and marketing goals by connecting them to the best industry practices." Sunny Ashpal, the Co-founder of Demandify Media, says, "We conceptualised and started Demandify Media with the aim of assisting tech companies to fulfill their sales and marketing goals by connecting them to the best industry practices." Mohammed Saleem, the Founder & Chairman of Trescon was found quoting, "Businesses are always on the lookout for an omnichannel approach, and this is why we're here, to help them out with amplified content strategy, in the most frictionless manner, ultimately generating quality leads. We are excited to launch Demandify Media, and are sure that our AI ABM (Account based Marketing) strategy will help a lot of businesses with their daily demands." About Demandify Media Demandify is The B2B Demand Generation and Media partner for your marketing strategies with owned and operated publication for each segment of the business, right from IT, Marketing, HR, Finance and Supply chain connecting solutions, software and service providers directly with their Target Audience. It stands apart from the competition with its Artificial Intelligence driven Account Based Marketing solutions, Proprietary algorithm tool that helps generate Intent Data, Drive impressions and traffic to the client's site with Top of the funnel campaigns that provide LIVE status updates, Deliver High intent prospects directly into the client's CRM through Mid and Bottom of the funnel campaigns be it Content Syndication, High Qualified leads, BANT and Appointment Generation campaigns all through its owned, operated and cooperated publications that caters to over 1.5 million professionals (Figure to be confirmed by Trescon) thanks to its parent company Trescon Global Know more about this next generation media company at www.demandifymedia.com About Trescon Trescon is a global business events and consulting firm that provide a wide range of business services to a diversified client base that includes corporations, governments, and individuals. Trescon is specialized in producing highly focused B2B events that connect businesses with opportunities through conferences, roadshows, expos, demand generation, investor connect, and consulting services.

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TARGETED ACCOUNT STRATEGY

96% of B2B Marketers Have A Documented Account-Based Marketing Strategy In Place

Foundry | October 28, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. ABM is a strategy where marketing and sales teams collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. It has gained popularity over traditional marketing approaches – Foundry found that 96% of marketers have a documented ABM strategy. In addition, they study shows that 94% rate ABM as extremely or very important to their overall marketing objectives, and 84% feel their ABM efforts have been either extremely or very successful. “We conducted this study with the hopes of gaining a better understanding of the evolution and adoption of account-based marketing, including how it compares to traditional marketing approaches in the eyes of marketers,” said Stacey Raap, Marketing and Research Manager at Foundry. “We conducted this study with the hopes of gaining a better understanding of the evolution and adoption of account-based marketing, including how it compares to traditional marketing approaches in the eyes of marketers,” said Stacey Raap, Marketing and Research Manager at Foundry. “In addition, we thought it would be useful and relevant to examine the uses, successes and challenges that marketers are seeing when it comes to intent data, given its critical role within ABM.” Here is a closer look at the survey’s findings: Why are companies using account-based marketing? Organizations have many reasons for adopting ABM programs as there are a variety of business objectives driving these ABM investments. According to the study, some of the goals expected to drive future ABM investments include new account acquisition (69%), improving win-rates (63%), upsell and cross-sell to existing customers (61%) and accelerating pipeline (59%). To achieve these goals, marketers are utilizing different tactics within ABM, including content marketing (63%), paid digital advertising (61%), organic social media (57%) and SEO (46%). When it comes to measuring the effectiveness of their ABM programs, 60% focused on deal size, while 59% looked at content engagement length. Other measurements of success include: deal close rate (56%), influenced pipeline (51%) and pipeline velocity (46%). A significant 87% of respondents said their ABM investment increased over the past 12 months, with the majority saying their budget increased by 26-50% (38%). This shows that companies are taking ABM more seriously and find it a worthwhile investment. “According to our research, most organizations have in place a documented account-based marketing strategy and have been running such programs for at least a year now,” said Raap. “The results found that ABM is in place to become a mainstream marketing discipline that could even take the place of traditional methods moving forward.” In addition, ABM’s focus on collaboration may help strengthen the dynamic between marketing and sales teams. Foundry’s research found that 76% of marketers believe sales and marketing alignment at their company is strong, a figure that was consistent with last year’s research. Intent data is critical for ABM campaigns The study also looked at marketers’ use of intent data, which is information collected about web content consumption that provides insights into buyers’ interests. The study found that 91% of marketers use intent data to identify which content should be served within ABM campaigns. In addition, 95% of marketers use more than one intent data source, 41% use four or more, and 90% are increasing their number of data sources. One of the major attractions of intent-based marketing is its measurability since outcomes can be tied directly to observed behavior. Ninety-five percent of marketers said they can track the ROI specific to their intent-based programs. Further, 93% said they use it across more than one channel and 92% said they’re confident in the validity of their data sources. Potential challenges ABM marketers face While the benefits are plentiful, there still remain some challenges within ABM. Eighty-one percent of marketers said that quantifying ABM program results is one of their biggest challenges. Some other obstacles cited in the study include prioritizing accounts (46%), gaining C-level involvement (34%), engaging target accounts (32%), acquiring opt-in contacts (31%) and creating a target account list (30%). When it comes to using intent data in ABM campaigns, Foundry found that marketers struggle with efficiently converting data to insights (62%) and verifying validity of intent signals/insights (61%). The survey also found that measuring the impact of intent data (55%), creating a strategy (55%) and acting on intent signals/insights (23%) were among the biggest challenges. About 2022 Foundry ABM & Intent Benchmarking Study Foundry’s 2022 ABM & Intent Benchmarking Study was conducted among the audience of 500 B2B tech marketers. Foundry conducted this survey to understand the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. This year the study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. All respondents have marketing titles (19% C-level, 24% VPs, 27% Directors, and 28% managers). The respondents all had marketing titles, with 60% based in North America, and 20% each from Europe/Middle East/Africa (EMEA) and Asia/Pacific (APAC) regions. To learn more about this year’s ABM & Intent Benchmarking study, please download the white paper here. In addition, please see here to learn more about Foundry’s new intent product, Foundry Intent. About Foundry, an IDG, Inc. company Foundry has played a key role in every major milestone, announcement, and development in modern technology since 1964. Today, Foundry continues to lead in the technology space by helping companies bring their visions to reality through a combination of media, marketing technologies and proprietary data. Our technology platforms of Triblio, Selling Simplified, KickFire and LeadSift are powered by data from an owned and operated ecosystem of global editorial brands, awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. Foundry is dedicated to generating and innovating with data, driving demand for technology marketers with 38 offices in markets around the globe. Foundry is a wholly owned subsidiary of International Data Group, Inc. (IDG), the world’s leading market intelligence and demand generation company focused on the technology industry. To learn more about Foundry, visit www.foundryco.com. About Triblio, a Foundry company Triblio’s Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Triblio combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. To learn more about Triblio, a Foundry company, visit www.triblio.com.

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Common Room Introduces New HubSpot Integration to Bring Community Intelligence to the Modern Sales and Marketing Tech Stack

Common Room | September 12, 2022

Common Room, the intelligent community growth platform for today’s fastest-growing companies, announced today at INBOUND 2022 an integration with HubSpot to deliver actionable community user insight across the tools in today’s go-to-market (GTM) tech stack. The new integration is the first of its kind, offering revenue leaders unprecedented visibility into their community-led funnel to improve prospecting, lead qualification, sales velocity, and revenue growth. The integration is currently in beta; sign up here to participate in the preview program. Digital transformation has fundamentally changed the way software is built, adopted, and procured. As the industry has continued to shift the software development lifecycle to the left, budgets for developer tools, SaaS, and other technologies have also shifted. As a result, the buyer's journey has expanded and the role of user communities in influencing purchase decisions has dramatically increased. This creates a challenge for modern software companies and digital-native brands who have less control over how and where their product and solutions are being discussed as well as less time for sales teams to engage with prospects before a purchase decision is made. Marketing teams have limited visibility into this critical part of their pipeline with no way to connect the work being done by developer relations and community teams to their marketing platforms and customer relationship management (CRM) tools to improve performance, deal velocity, and growth. Common Room solves these problems by bridging the gap between community and traditional GTM engines. Developer relations and community teams use Common Room’s machine learning-enhanced unified community intelligence, intelligent context, and informed action layers to understand, engage, and activate communities at scale. Common Room delivers critical insights that signal buying intent, uncover potential opportunities, and inform GTM strategies and sales plays. By bringing community intelligence to the modern marketing and sales tech stack, GTM teams can now: Understand community impact and take action using this data across their entire sales and marketing funnel. Increase seller efficiency by empowering them with a 360-degree view of prospects and current customers to identify new opportunities, increase lead score accuracy, and improve forecast precision. Tie community-focused investments to tangible business outcomes and ROI like impact on annual recurring revenue (ARR) and customer growth. This allows business leaders to make more informed decisions about where to invest to take advantage of market opportunities and how to best support their customers to increase retention. “Common Room has helped hundreds of organizations build and grow strong communities with the implicit understanding that these communities are and will increasingly be critical for business growth,” said Linda Lian, Co-founder and CEO at Common Room. “Bringing community intelligence into HubSpot makes this understanding explicit. Investment in community was something that organizations knew they needed to do—to benefit both their community members and their business. Now companies can clearly understand the business outcomes of those investments, improving performance across all functions from GTM to product development, support, and customer success.” “Common Room has helped hundreds of organizations build and grow strong communities with the implicit understanding that these communities are and will increasingly be critical for business growth,” said Linda Lian, Co-founder and CEO at Common Room Read more about today’s announcement on the Common Room blog. The HubSpot integration will be available to Common Room Enterprise customers at general availability. To participate in the Common Room HubSpot integration preview program please register at https://www.commonroom.io/hello/hubspot/. To access Common Room for free and start getting closer to your community today, visit www.commonroom.io/. About Common Room Common Room is the intelligent community growth platform that helps organizations deepen relationships, build better products, and drive business impact. Common Room brings together community engagement, product usage, and customer data into a single place, and uses intelligence to surface actionable insights so teams can discover what’s most important, nurture advocates, collaborate more effectively, and measure outcomes. Today’s fastest growing companies trust Common Room to power their community growth, including Asana, Chainlink, Confluent, Figma, Grafana Labs, HubSpot, Notion, Webflow, and more. The company is backed by Greylock Partners, Index Ventures, and Madrona Venture Group and is headquartered in Seattle. To learn more, visit www.commonroom.io or join Common Room’s own community, Uncommon.

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ACCOUNT BASED EXECUTION

Uberflip Recognized in an Impressive 41 G2 Fall 2022 Reports

Uberflip | September 27, 2022

Uberflip, the leading cloud-based content experience platform (CEP), today announces it has been named to 41 G2 Fall 2022 reports with recognition as a leader in four G2 grid reports. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "The recognition that comes with being a leader in content experience in the G2 Grids is impactful because they represent the true feelings of customers," says Jason Dea, vice president of product at Uberflip. "We're hyper-focused on providing innovative solutions to create engaging, relevant content experiences at scale for each stage of the buyer journey for our customers. The fact that so many are finding value is extremely rewarding." Specifically, Uberflip was called out as a leader in the following reports: Enterprise Grid® Report for Account-Based Web and Content Experiences Enterprise Grid® Report for Content Experience Platforms Momentum Grid® Report for Content Experience Platforms Grid® Report for Content Experience Platforms "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. "Recognition from customers shows us we're on the right path and gives me even more confidence that what we're building next will continue to delight our customers and expand our nascent market". "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. To learn more about what real users have to say, or to leave your own review of Uberflip on G2's review page, please visit https://www.g2.com/products/uberflip/reviews. About Uberflip Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time. For more information, visit uberflip.com.

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Volgens een recente studie wil 77 procent van de zakelijke kopers gepersonaliseerde inhoud, terwijl 75 procent wil dat verkopers laten zien welke invloed het product of de service op hun bedrijf heeft. Het maken van gepersonaliseerde inhoud leidt tot betere relaties en een hogere verkoop, maar het kost tijd. Help uw verkopers de

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