LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform

LeanData®, the leader in enterprise Revenue Ops solutions, today introduced a ground-breaking platform and family of applications which offer a more holistic and unified go-to-market approach for business-to-business (B2B) enterprises seeking to accelerate growth. By ensuring a common data thread runs through the entire revenue chain, the LeanData Revenue Ops platform breaks down the barriers between sales and marketing operations to improve the buyer experience, drive greater revenue and fuel growth. Revenue Operations is an emerging go-to-market paradigm, described by SiriusDecisions as "bringing the operational work of sales, marketing and customer success together under one roof." "Despite a wealth of technology and data, modern B2B organizations have never been so challenged to drive revenue growth," said Dana Therrien, Sales Operations Strategies Practice Leader at SiriusDecisions. "However, we're seeing some of our clients adopting a fundamentally new go-to-market approach which unites fragmented customer-facing functions – sales, marketing, customer and partner – under one umbrella. We believe this new business model, which we're calling Revenue Operations, is a game-changer and will fundamentally change how businesses align themselves internally to drive growth." One of the biggest hurdles companies face in moving to a Revenue Operations model starts with their data. For an accurate picture of the customer journey, Revenue Operations requires a common data thread through all go-to-market actions – and the ability to orchestrate this data from a single platform. "B2B organizations are centering their go-to-market strategy around delivering a seamless customer experience across the revenue chain. Unfortunately, the inability to centrally manage their data prevents them from delivering on this promise," said Craig Rosenberg, Chief Analyst at TOPO. "The emerging Revenue Operations model promises to centralize management of data across the entire revenue lifecycle — from go-to-market planning and execution to tracking and optimization.