Learn how to discipline your story to serve your digital transformation
Jason Ocker | April 11, 2019
A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer touchpoints. And all those experiences need content constantly. The good news (besides the data that comes from such a continuum) is that you have a lot of opportunities to bolster your story. However, with the increase in velocity of both content and consumption, it gets cacophonous out there. And the best shot to get your message heard and understood in all the racket is to keep your story focused, clear and consistent. To arrive at that kind of story, you need to define, create and protect your story. 1. Define what a story is: This is an easy stumble out of the gates, and it’s mainly a marketing and business problem. We are surrounded by stories today. Inundated by them. Movies, television, books. We know what a story is because we experience them multiple times every day.