ACCOUNT BASED DATA

LinkedIn to Publish New Guide for Account Based Marketing

LinkedIn | February 17, 2021

A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes.

As explained by LinkedIn:

"With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for achievement and we’d like to take you through it."

The guide is of 33 pages, which has stpe by step guidance to how to effectivelyuse and implement ABM plan for marketing puposes.

The aim of the ABM paproach is to make the sale and marketing teams work together. This guide would foster the relationship between them and bring our amazing results.

In the guide, LinkdIn has included, for each element, a full overview of the steps and processes required.

The guide by Lonkdin also include helpful notes, good tips, whch are helpful to effectively use LinkedIn oold to optimize your ABM approach. The guide also can educate you about the LinkedIn marketing, how and to use LikedIn ads for marketing, whch are very benficial.

Spotlight

Coaching ist eine wichtige Komponente, mit der Sie Ihrem Vertriebsteam zum Erfolg verhelfen. Sie können Ihre Teams mit den aussagekräftigen Daten und Einblicken aus Microsoft Relationship Sales effektiver coachen, da es LinkedIn Sales Navigator und Dynamics 365 Sales effektiv vereint. Lesen Sie eine Liste mit fünf Möglichkeiten,


Other News
ACCOUNT BASED DATA

SurePoint Technologies’ Chief Marketing Officer, Lydia Flocchini, Named a Winner of Demand Gen Report’s 2021 B2B Innovator Awards

SurePoint Technologies, Demand Gen Report | January 05, 2022

SurePoint Technologies, the leading cloud provider of practice management solutions to law firms, has announced that Lydia Flocchini, Chief Marketing Officer, is one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. The awards recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. In her role as Chief Marketing Officer, Flocchini develops and leads all marketing efforts to help scale and accelerate the growth of SurePoint’s 50,000+ member legal community. Flocchini played a pivotal role in the company’s 2020 rebranding and its continued digital transformation, driving brand awareness while accelerating lead generation and sales velocity. She also helped the company innovate its software offerings with the launches of SurePoint View and the SurePoint Mobile App. “Year after year, I am honored to award some of the biggest go-getters in the B2B marketing industry with a B2B Innovator Award,” said Klaudia Tirico, Editor of Demand Gen Report. “Demand Gen Report’s community of professionals constantly blows me away with their agility, innovation and creativity, and Lydia’s work at SurePoint is no exception. Her role in turning SurePoint into a customer-first organization was truly impressive and deserving of the award. I look forward to seeing Lydia work her magic in the New Year.” Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative concepts and strategies for their organizations and the B2B industry at large. Flocchini is an award winner in the SMB Maestros category, which recognizes B2B experts heading SMB marketing teams and driving impressive results for their growing businesses. “I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint,” said Lydia Flocchini, Chief Marketing Officer of SurePoint. “I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint,” said Lydia Flocchini, Chief Marketing Officer of SurePoint. “Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” SurePoint’s award-winning software addresses all areas of law firm operations including practice management, financial management, time management, workflow efficiencies, billing, and reporting to hundreds of firms across North America. The company recently announced its eleventh award win for LMS which garnered “Top 3” Practice Management Software in the New York Law Journal’s twelfth annual “Best Of”. “We are excited to congratulate Lydia on this wonderful achievement. SurePoint has experienced tremendous growth over the past four years due in no small part to the incredible efforts of our team members,” said Tom Obermaier, Chief Executive Officer of SurePoint. “She plays a key role in our innovation trajectory, always putting the needs of our community first. Her Go-to-Market experience, deep expertise in launching new categories of legal tech, and background as a legal professional truly gives SurePoint a unique voice and perspective in the market.” Flocchini has worked at SurePoint for the last two years. Prior to her current role, she was the Chief Revenue & Data Scientist where she was responsible for building the marketing engine, revenue data strategy, sales enablement function, and revenue operations. For the last 20 years, Flocchini has worked in legal tech and held executive leadership roles in marketing, sales and customer success. She double majored in History and Classical Civilization from the University of California, Los Angeles and earned her J.D. from the University of San Francisco, School of Law. Recently, Flocchini was a panelist on webinars discussing the findings of a new report, “Implementing Financial Intelligence to Give Law Firms a Competitive Advantage in 2022 and Beyond,” which identifies key trends among law firm financial leaders including shifts in the application of data to decision-making in law firms, the perception of profitability, and the pace of innovation. About SurePoint Technologies SurePoint Technologies is a leading provider of financial and practice management software to law firms nationwide. For more than 40 years, law firms have relied on SurePoint’s award-winning enterprise software to drastically improve workflow and maximize financial performance. With a community of more than 50,000 members, SurePoint continues to transform the legal industry by enabling law firms to unlock higher performance by freeing lawyers of administrative burdens so they can spend far more time focusing on their clients and their practice. Learn more at https://surepoint.com. About Demand Gen Report Demand Gen Report, a G3 Communications brand, is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

Read More

ACCOUNT BASED DATA

DMS Leaders Share Insights on the Future of Data & Consumer Experiences During 2022 Lead Generation World Conference

Digital Media Solutions | January 03, 2022

Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced a premier lineup of seasoned industry leaders to speak at this year’s Lead Generation World conference. Chief Technology Officer (CTO) Jason Rudolph, Chief Marketing Officer (CMO) Kathy Bryan and Director of Social Media Lauren Konopelski of DMS will provide actionable strategies and expert insights during two impactful thought leadership sessions. Combining their decades of experience and deep industry insights, Rudolph, Bryan and Konopelski are uniquely positioned to identify and share current industry trends, provide actionable strategies to win in the new year and inspire marketers to uncover the best ways to harness the power of data and elevate their advertising strategies. As a panelist of the “The Marriage Between Data and Consumer Experience: How The Industry Continues To Evolve In 2022” session, Rudolph will share his direct experience on how companies can successfully use data to improve consumer experiences and increase conversions and sales for their organizations. Rudolph will be speaking alongside fellow seasoned industry leaders, including Matt Tillman of RateMarketplace, Zora Senat of Infutor, Dee Anna Mcpherson of Invoca and Ross Shanken, former CEO of Jornaya. “The consumer experience cannot be timely and relevant without real-time data,” commented Rudolph “The consumer experience cannot be timely and relevant without real-time data,” commented Rudolph. “Advertising interactions in 2022 and beyond will be shaped by re-activation, re-engagement and retention through the deployment of data signals. The more brands and advertisers know about the best practices of using real-time data strategies across media channels, the more money-making opportunities they can create and sustain.” As CTO for DMS, Rudolph leads the development of the Company’s industry-leading proprietary, end-to-end advertising technology. He is responsible for continuously advancing DMS tech capabilities to meet the targeting, tracking and optimization needs of the Company, its advertiser clients and publisher partners. During the “Mastering The Pace Of Change: Tomorrow's Digital Media Environment Won't Be The Same As Today's” session, Bryan and Konopelski, alongside fellow industry leaders Amanda Farris of Phonexa and Tracy Laney of Active Prospect, will predict future best practices of performance advertising. From the power of AI to leveraging data to target key audiences on social media, attendees will hear expert thoughts on emerging best practices for 2022 and beyond. “Digital advertising changes as often as digital media evolves – which means it’s always changing,” noted Bryan. “To foster a forward-thinking mindset, performance marketing professionals must keep up with the rapidly changing digital media landscape and invest in the strategies that will continue to deliver results.” Bryan is an expert at identifying innovative and engaging marketing strategies that engage audiences and get them to take action, leveraging her strong B2C and B2B expertise, including multi-channel marketing campaign management, brand management, demand generation, content marketing and marketing research. As CMO for DMS, Bryan leads all aspects of corporate marketing and communications for the Company and its brands, successfully reducing marketing expenses while scaling results. In 2020, Bryan co-founded Women of Martech, a professional organization dedicated to increasing the recognition of the power of women in the martech industry. In 2021, Bryan was awarded the second-annual Tim Burke Pioneer Award by the Consumer Consent Council and recognized as an exceptional professional creating significant impact within the performance marketing space. Konopelski has a proven track record of pairing strong creative strategy with data-driven insights to produce consistent and strong ROI. Her diverse skill set allows her to play a key role in driving new product innovation and strategic positioning across all media channels. As Director of Social Media, Konopelski is responsible for creating the overall strategy to produce successful data-driven paid social media campaigns for DMS clients and proprietary sites. Lead Generation World brings together professionals in the performance marketing industry, representing lead buyers, lead sellers and service providers and those that want to improve their lead generation campaigns from creation to close. LGW creates an important forum for industry experts to network, share knowledge, discuss industry trends and learn strategies for growth. About Digital Media Solutions Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, expansive media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

Read More

BUYER INTENT DATA

TechTarget to Announce 2021 Fourth Quarter and Full Year Financial Results on February 10, 2022

TechTarget | January 06, 2022

Global data and analytics leader and software provider for purchase intent-driven marketing and sales data, content curation and creation services, company TechTarget, Inc. (Nasdaq: TTGT) today announced that it plans to release its 2021 fourth quarter and full year financial results before the market opens on Thursday, February 10, 2022. The Company’s management team will host a live conference call and webcast at 9:00 a.m. Eastern Time on that day to discuss the Company’s financial results. In conjunction with the announcement and the call, the Company will distribute an update on the business, current market conditions, operational, and financial results for the applicable period, and other matters, with the call being reserved for a summary of financial highlights by management and Q&A. The financial results and a letter to shareholders will be accessible prior to the conference call and webcast on the investor information section of the Company’s website at https://investor.techtarget.com. Conference Call Dial-In Information: United States (Toll Free): 1 844 200 6205 United States (Local): 1 646 904 5544 Canada (Toll Free): 1 833 950 0062 Canada (Local): 1 226 828 7575 All Other Locations: + 1 929 526 1599 Access code: 946073 Please access the call at least 10 minutes prior to the time the conference is set to begin. Please ask to be joined into the TechTarget call. Conference Call Webcast Information: This webcast can be accessed at TechTarget’s website at http://investor.techtarget.com. Conference Call Replay Information: A replay of the conference call will be available via telephone beginning one (1) hour after the conference call through March 12, 2022 at 9:00 a.m. ET. To hear the replay: United States (Toll Free): 1 866 813 9403 United States (Local): 1 929 458 6194 Canada (Local): 1 226 828 7578 United Kingdom (Local): 0204 525 0658 All other locations: +44 204 525 0658 Access Code: 251322 About TechTarget TechTarget, Inc. (“we” or the “Company”) is a global data and analytics leader and software provider for purchase intent-driven marketing and sales data and content curation and creation services which delivers business impact for business-to-business (“B2B”) companies. Our solutions enable B2B technology companies to identify, reach, and influence key enterprise technology decision makers faster and with higher efficacy. We improve information technology (“IT”) vendors’ abilities to impact highly targeted audiences for business growth using advanced targeting, first-party analytics and data services complemented with customized marketing programs that integrate demand generation, brand marketing, and advertising techniques. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

Read More

ABM ACCOUNTS

Demandbase Lands in Account-Based-Sales Technology Vendor Report by Independent Research Firm

Demandbase | January 15, 2022

Demandbase, the B2B go-to-market leader, today announced it has been included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. The company's solutions were part of the report that provides an overview of emerging vendors within major segments of the Account-Based Selling market and their capabilities. Demandbase was included in the collaboration primary functionality segment, which covers capturing the complete picture of opportunity for accounts, contributing to account plans, enriching data and more. "Initially, the field we're in was known as Account-Based Marketing, with an emphasis on marketing," said Allison Metcalfe, chief revenue officer for Demandbase. "Initially, the field we're in was known as Account-Based Marketing, with an emphasis on marketing," said Allison Metcalfe, chief revenue officer for Demandbase. "But that tide quickly changed, as the industry realized the important interplay between sales and marketing. We at Demandbase were the first to really reflect this shift when we coined the term Account-Based Experience, and we've worked hard to ensure our solutions support the entire B2B go-to-market motion — which means spanning marketing, sales, customer success and more. To be recognized in an Account-Based Sales technologies overview by Forrester is, in our opinion, great validation for us that our vision is being realized, and we're serving the larger market we always intended to." The Forrester report summarized that companies that use Account-Based Selling platforms can expect to enjoy improved visibility into the potential of each account (CLV), increased sales rep efficiency and increased pipeline value (deal size), win rates and forecast accuracy. Its authors also noted that "Account-Based Selling technologies are streamlining the manual, labor-intensive process of assigning sales resources to specific companies or accounts in place of traditional geographic territories. The shift to Account-based selling has been fraught with data and insight gaps for years, but as technologies have matured and grown in complexity, the ability to capture account data has made the process less administrative, more collaborative and increasingly insight driven." About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit: www.demandbase.com.

Read More

Spotlight

Coaching ist eine wichtige Komponente, mit der Sie Ihrem Vertriebsteam zum Erfolg verhelfen. Sie können Ihre Teams mit den aussagekräftigen Daten und Einblicken aus Microsoft Relationship Sales effektiver coachen, da es LinkedIn Sales Navigator und Dynamics 365 Sales effektiv vereint. Lesen Sie eine Liste mit fünf Möglichkeiten,

Resources