CORE ABM

LookinLA Amplifies B2B Marketing with Terminus Partnership

LookinLA | November 08, 2021

Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket.

LookinLA, one of California's fastest-growing marketing firms, announced Wednesday they are partnering with Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM. Terminus helps marketers drive exceptional experiences by connecting the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available.     

"LookinLA's partnership with Terminus provides our clients unparalleled data and technology, amplifying our partnerships with Forrester and Sendoso," said LookinLA co-founder and CEO Ali Payani. "Account-based marketing provides a strong foundation through research, high-quality leads and shortened sales cycles to significantly increase conversion rates. The synergy we are achieving will pay dividends for our clients."

Terminus has more than 70 ad networks at their disposal. Terminus opens up access to marketing channels that generate conversions through ads, chat, web personalization and email, providing the most complete marketing-centric attribution, reporting and analytics.

"LookinLA's partnerships with leading companies in research and account-based marketing expand customer acquisition, fast-track the sales process and enhance ROI," added Payani.

Targeted display and social ads create 225% more opportunities and 70% more page views. Retargeted ads boost click-through-rates ten times. Website personalization increases time spent on the site 300% and live chat increases conversion rates 40%. According to a study commissioned by Terminus and conducted by Forrester Consulting, Terminus customers saw a 40% drop in acquisition costs and 313% return on investment.   

LookinLA also partners with Forrester, a leading global market research company, which named Terminus a leader in their New Wave™ of ABM Platforms, citing their superlative advertising and analytics capabilities.

About LookinLA
LookinLA is a Los Angeles-based team of award-winning digital marketing experts that create comprehensive, customer-centric strategies to turn great businesses into industry authorities. The firm's Elotive framework offers strategy and planning for companies looking to transform their marketing and align sales and execution for a wide range of clients across industries.

Spotlight

Most previous platforms have not had the ability to know where their owner is, or for that matter – the ability to move from place to place with them. This puts mobile devices precisely at the nexus between our wants and needs and the ability to fulfill them, making them the perfect conduit to move consumers down the path to conversion in what isn’t just real-time but real-place.


Other News
ACCOUNT-BASED ADVERTISING

Demandbase Teams Up at the World Wide Web Consortium (W3C) to Help Shape the Future of Privacy and Advertising

Demandbase | March 16, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces it has joined the World Wide Web Consortium (W3C), the international community that works to lead the web to its fullest potential. As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web. Even more specifically, the company will lend its extensive insights into the rapidly evolving fields of digital advertising, buyer privacy, buyer data, and more. "We're proud to be part of W3C, which is widely respected as a community leader of ideas and practices in the digital space," says Juan Alvarado, the vice president of the Advertising Cloud at Demandbase. "Together, alongside other members and the W3C full-time staff, we'll work to shape the future of online advertising and privacy. We have a strong point of view about these issues at Demandbase, formed through experience and robust data, and are looking forward to drawing on both as we help to further W3C's important mission." In recent years, digital advertising has been upended by changes made to protect privacy, which have impacted advertisers' abilities to target buyers. With its Advertising Cloud product and more than 550 advertisers using its B2B Go-To-Market platform, Demandbase is well-versed in the nuances of successful online advertising for accounts. The company's goal is to help determine viable solutions for the future that respect buyer privacy as well as give advertisers the tools they need to reach interested buyers. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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CORE ABM

Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take their Account-Based Success to the Next Level

Demandbase | February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads participants through a proven five-step process of creating their own ABX strategy, providing detailed and interactive instruction about engaging their best accounts with the right content at the right time on their terms. It also helps them define their goals, measure their ABX success, and much more. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "It's the next evolution in B2B go-to-market and, as such, is crucial for practitioners to embrace. We're inviting customers and non-customers to get certified, which will give them the knowledge and roadmap they need to understand ABX and take its principles and strategies right back to their organizations. If you want to completely transform your sales and marketing results this year, this is the course that will get you there." The Demandbase ABX Certification is structured into eight modules, which take attendees through the basics of ABX, account journeys, building a data foundation, finding the accounts that drive their business, engaging accounts across channels, measuring progress, closing opportunities, and the ins and outs of ABX implementation. Revenue teams can become ABX Certified at any time, regardless of whether they have completed the other available Demandbase ABM certifications or not. The certification costs $395, but Demandbase is offering free access to the course through April 30, 2022. Demandbase customers can always access this and other GTM Certifications for free through the Demandbase Academy. To learn more and sign up for the ABX Certification course, please visit https://www.demandbase.com/resources/go-to-market-certification. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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CORE ABM

MRP Equips Marketers for the Next Era of Enterprise ABM at #B2BMX

MRP | February 16, 2022

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, is proud to help marketers step into the future of ABM as a title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference held February 28 through March 2 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide an array of thought-provoking insights, tools, and resources at the conference, including in-depth strategic advice and previews of its advancements in ABM innovation. Attendees can visit MRP’s booth (#404) and learn about: The Future of ABM: Get a sneak peek at the next generation of MRP's industry-leading Prelytix platform, which delivers seamless ABM program orchestration worldwide to help organizations unify the connection landscape for buyer engagement and accelerate revenue growth. Proprietary research from more than 1,000 companies worldwide identifying the practices surrounding people, technology, and processes that an elite group of ABM leaders adopt to achieve breakout revenue impact. Tools to assess their unique organizational needs and ABM maturity as well as guidance on requests for proposals (RFPs). In-depth, one-to-one sessions with MRP thought leaders to discuss and evaluate current and future-state enterprise goals and ABM strategies. In addition, MRP will host a breakout session entitled “Roadmap to Revenue: Proven Strategies To Accelerate ABM Success,” on March 2 at 11:20 MST, featuring an elite panel of ABM experts sharing a detailed roadmap to ABM success. Speakers include: John Follett, Co-Founder and Chief Customer Officer, Demand Metric Research Corporation Mark Ogne, Founder, ABM Consortium Brendan Hughes, Marketing Campaign Manager, Everstream Solutions Jennifer Joanne Golden, Director of Corporate Marketing, MRP “B2B leaders recognize that mature ABM strategies are critical for adapting to customer needs and the increasingly fluid connections between digital and physical interactions across channels,” said Jennifer Golden, director of corporate marketing at MRP. “We look forward to sharing a step-by-step roadmap to mature, high-performance ABM, as well as discussing the challenges and solutions for executing account-based sales and marketing globally and at scale that drives revenue success for our clients.” “B2B leaders recognize that mature ABM strategies are critical for adapting to customer needs and the increasingly fluid connections between digital and physical interactions across channels,” said Jennifer Golden, director of corporate marketing at MRP. About MRP MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

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ACCOUNT-BASED EXECUTION

TrustRadius Announces Demandbase One Integration

TrustRadius, Demandbase | March 30, 2022

TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating product pricing, alternatives, feature scorecards, FAQs, and customer reviews. The time spent on these content-rich pages provides vendors with high-fidelity intent signals about which of their products or competitors' products in-market buyers are engaging with. When TrustRadius' downstream intent data is integrated with Demandbase One's AI and machine-learning capabilities, users are able to segment, target, and direct sales efforts to the accounts that will most likely convert to pipeline and ultimately become valuable customers. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius. "This will enable B2B marketers and sellers to focus on finding and winning in-market buyers and aligning their sales and marketing efforts for a more effective go-to-market strategy." IT infrastructure-monitoring software company LogicMonitor successfully leveraged TrustRadius downstream buyer intent data to engage new in-market accounts in their Demandbase One ABM platform and boosted their ABM account engagement by 81%. "The TrustRadius intent audience shows a higher engagement rate than any other ABM segment—accelerating accounts through the buying journey," said Zachary Perl, Growth Marketing Team Lead at LogicMonitor. "TrustRadius intent data and user reviews proved essential for our ABM efforts. It's time to take it to the next level and scale our impact." "Integrating TrustRadius downstream intent data into Demandbase One is such a natural fit for us," remarked Jackie Palmer, Vice President of Product Marketing at Demandbase. "Demandbase Smarter GTM™ is all about using intelligence to focus on the ripest opportunities and engage them with relevance. It doesn't get much more ripe or relevant than being in-market." Available today, the TrustRadius and Demandbase One integration is simple to set up and use within a matter of hours. All Demandbase customers can get a complimentary sample of TrustRadius intent signals from buyers comparing their products to competitor's products. Get in touch with the TrustRadius team to set up a demo today. About Demandbase Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the crippling data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting account intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels—through advertising, account-based experience, and sales motions. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique story through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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Spotlight

Most previous platforms have not had the ability to know where their owner is, or for that matter – the ability to move from place to place with them. This puts mobile devices precisely at the nexus between our wants and needs and the ability to fulfill them, making them the perfect conduit to move consumers down the path to conversion in what isn’t just real-time but real-place.

Resources