Madison Logic, a Leading Global ABM Platform, Reports Record Client Retention and Growth Across All 3 Regions

Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends that will continue in 2021 to as evidence.

Madison Logic, in 2020, aided inform and drive customer strategy with strong insights from ML Data Cloud, Madison Logic's proprietary. The main partnership with Merkle B2B and incorporation with LinkedIn Marketing Solutions widened total competencies, audience visions, and marketing initiation. As a result of unified integration with the ML Platform, clients unlocked even more access to the account-level data and dimension that fuels change. 

Madison Logic, coupled with its unresolved business performance, has established six straight quarters of excellent rankings in G2 Reports. The newly released Winter G2 Report recognized Madison Logic as a Front-runner in important categories with Marketing Account Intelligence and Enterprise Account-based Execution.

"Madison Logic, as a close partner, their business presentation and top grades in the Winter G2 Report derive as no wonder," said Bob Ray, media lead for Merkle B2B and Global CEO of Merkle | DWA. "Their services and team deliver the maximum worth to the effort we take, and we are pleased with their inspiring performance."

The corporation of Merkle with Madison Logic brings insights from ML Data Cloud of Madison Logic that helps identify the most active buyers.  All three organizations, along with LinkedIn Marketing Solutions, unite to bring measurement competencies that allow clients to extent digital campaign presentation across three advertising channels on one united, combined platform.

About Madison Logic:

Madison Logic authorizes B2B marketers to adapt their best accounts earlier by discovering and engaging with the most powerful individuals through the client's journey.