Madison Logic Achieves Leader Status for Third Consecutive Season in G2 Fall 2020 Rankings

Madison Logic | October 15, 2020

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, was awarded leadership status in multiple categories in the G2 Fall 2020 Grid Report, marking the third consecutive season of high rankings this year.  The Fall 2020 G2 report rated Madison Logic as a leader for both Account-Based Advertising and Marketing Account Intelligence. The company ranked as a High Performer for Enterprise Marketing Account Intelligence and received a badge for Easiest Setup.
"B2B companies need real-time visibility into how their marketing channels perform. It is validating to see the Fall 2020 G2 rankings reinforce how well clients use ML.Platform's detailed account data and ABM reporting to make the right decisions about how to engage buyers and achieve revenue goals," said Tom O'Regan, CEO, Madison Logic.

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CORE ABM

Conversica's Conversations Now Enhanced with 6sense Account Insights, Spurring Greater Account Engagement for ABM Customers

Conversica | May 04, 2022

Conversica, Inc., the leading provider of Conversational AI solutions for enterprise revenue teams, announces a new Conversational Account-Based Marketing (ABM) integration with 6sense, a leading platform for B2B organizations generating predictable revenue. The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor two-way, humanlike conversations with the level of personalization required to scale any healthy ABM program. ABM platforms like 6sense provide crucial insights to tailor communications with contacts at target accounts. Conversica takes those insights and turns them into action. Less than half of salespeople and marketers are able to put the intent data from their ABM platform to work in their communications, leading to unrealized value of their ABM investments. Conversica’s new integration with 6sense enables companies to automatically apply that data to deeply relevant, 1:1 conversations across their target account list and, thus, maximizing the results of their ABM approach at scale. Mark Jancola, Chief Development Officer, Conversica, said, “We’re ultimately helping companies to reap the full value of their ABM investments." Mark Jancola, Chief Development Officer, Conversica, said, “We’re ultimately helping companies to reap the full value of their ABM investments. ABM vendors provide a wealth of information that marketing and sales (and eventually customer success) teams want to use to personalize communications, but are unfortunately unable to do so due to bandwidth limitations. By bringing our two solutions together, we’re able to action these insights at scale, provide contacts with the most relevant message and turn interest into direct sales conversations that would otherwise be impossible without a digital team member.” Conversica’s ABM conversations are custom-designed to personalize messaging with the most applicable testimonials, pain points, and use cases. With the 6sense integration, contacts are now automatically routed to the most relevant conversation based on industry, persona, and buying stage. The dialog is then further personalized based on contact details from 6sense, making it easy to create and maintain the many variations associated with a hypersegmented ABM account list. Numerous early adopters of Conversica’s Conversational ABM solution are seeing tremendous results, including customers like ATS Dealers and Trifacta. “Out of the 15 to 20 Conversica conversations that we run, ABM Outreach has very quickly become our most-used skill,” said Josh Copp, Managing Partner at ATS Dealers, a full-service reseller of premium data software and marketing solutions. “I really appreciate the flexibility of the messaging. We can have conversations with prospects that lead with the customer’s pain point and clearly show how ATS can help them solve it. The ability to map our solution to a unique business problem in our outreach is essential, especially as we expand into new industries.” "What's exciting to us about the ABM Outreach skill is the ability to match specific pain points—whether it be by persona, title, or industry—with a tailored value statement increasing the relevance to the contact. The impact of these added variables, in the ICP Outreach conversation, has led to an engagement and hot lead rate +10% higher than our standard Conversica conversations," said the Director of Demand Generation at Trifacta, an open cloud platform for data engineers and analysts. For more information about Conversica’s Conversational ABM solutions, please visit: www.conversica.com/products/conversational-abm. About Conversica Conversica is a leading provider of Conversational AI solutions, uniquely focused on revenue growth. Conversica helps enterprise marketing, sales, and customer success teams attract, acquire and grow customers at scale across the entire customer revenue lifecycle. Conversica AI Assistants serve as digital team members and autonomously engage prospects, existing customers, or partners in human-like, two-way interactions at scale to drive towards the next best action, whether that’s scheduling a sales meeting, or gauging interest to buy additional products or services. Processing over a billion interactions, the Conversica Conversational AI platform integrates natural language processing (NLU & NLG), decision & policy management, business process automation and deep learning capabilities to drive customer engagement across multiple digital communication channels and languages. The Conversica platform supports over 50 integrations into the most popular MAP and CRM platforms and offers an open API for custom integration.

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ACCOUNT-BASED DATA

InsideView Technologies (India) Officially Becomes Demandbase India

InsideView Technologies | May 10, 2022

InsideView Technologies (India) Pvt. LTD is now officially Demandbase India Private Limited. Since being acquired in 2021, the InsideView team has been working with the local government in India to officially change the company's name. marks the beginning of a new chapter for the Demandbase India team, where there are plans for significant growth and new hiring.InsideView has been known in the market for its industry-leading business-to-business (B2B) sales intelligence and data solutions. Demandbase continues to offer these solutions as part of Demandbase One, the Smarter GTM™ suite, along with account-based marketing and digital advertising solutions. This expanded solution suite is opening up more than 75 new job opportunities in Demandbase India for data scientists, data engineers, software engineers, solution architects, and data analysts, as well as others. "It's no easy feat to merge teams after an acquisition, but from the moment InsideView was acquired by Demandbase, we've successfully operated as one, Now, roughly one year after the acquisition, we've received official approval to update our name. We couldn't be happier. We're so pleased by the success we've already enjoyed as a united, global company, and are eagerly planning to bring on new team members in the near future and continue growing together." -Deepti Gelli, India head & senior director, data research at Demandbase. Demandbase has achieved significant global reach in the past year with customers spanning the UK, Benelux nations, Germany, Japan, Singapore, Australia, Spain and beyond. Demandbase also continues to make great strides as a top data company, recently doubling its volume of mobile and company data and regularly receiving recognition as an industry leader. To learn more about Demandbase, please visit https://www.demandbase.com. To view current job openings and learn more about the company's culture and benefits program, visit https://www.demandbase.com/about-us/careers/. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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ACCOUNT-BASED DATA

Brand Wings Strengthens Its Sales Enablement Platform with Email Campaign Builder

Brand Wings | January 07, 2022

Brand Wings today announced the launch of Email Campaign Builder, a powerful new feature included in the Brand Wings sales enablement platform. Email Campaign Builder makes it easy for sales representatives to send highly personalized brand-compliant emails to their contacts in any volume and receive analytics on the campaign’s effectiveness. “While there are many email marketing software platforms in the market, one feature that most lack is brand control,” said Jason Kammes, Chief Revenue Officer of Brand Wings. “Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands.” “While there are many email marketing software platforms in the market, one feature that most lack is brand control,” said Jason Kammes, Chief Revenue Officer of Brand Wings. “Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands.” Previously, sales and marketing teams often became frustrated in managing email campaigns that require both content customization and brand compliance. “Effectively, there was a trade-off between user flexibility and brand control,” Kammes added. “Brand Wings changes that by allowing only brand compliant assets to be used in email campaigns while also allowing content customization.” How Email Campaign Builder works; Using the intuitive Brand Wings portal, the brand’s portal administrator can design and edit an email campaign by simply building a template that automatically loads the brand’s correct logo and other digital assets. The administrator can then customize the email content and maintain multiple versions of the campaign. Sales teams can access the template and send their email campaigns to their contacts. The template contains merge tags that automatically personalize the content using brand guidelines. Plus, both the brand manager and the sales teams can view real-time analytics about the effectiveness of the email campaign. The Brand Wings activity stream shows when the sales rep sent out a particular email campaign and other details such as clicks, downloads, bounces, or unsubscribe actions. In addition to the feature of Email Campaign Builder, the Brand Wings sales enablement platform offers sales teams many other benefits, including: Brand asset management in one central location for all brand marketing content such as presentations, case studies, documents, images, and videos. Sales teams can easily locate, download, or distribute the assets they need when they need them. One-to-one asset personalization allows brands to define templates (PDF, PowerPoint, or Word) that can be customized or co-branded according to the business rules defined. Sales teams are empowered to easily create on-brand, personalized content for their customers and leads. Brand Wings Analytics provides real-time business intelligence into sales operations and marketing effectiveness. Easy-to-understand dashboards provide dynamic targets and KPI’s. Email Campaign Builder feature is now generally available to all current and prospective Brand Wings portal customers. About Brand Wings West Chicago, Illinois-based Brand Wings is a SaaS-based marketing automation platform provider with a goal to simplify brand marketing and enable sales teams. Its vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge. By deploying Brand Wings through their channel partners, brands can grow their channel efficiency, knowledge, and mindshare, while improving their brand consistency. For more information about Brand Wings or to schedule a demo, visit http://www.brandwings.com.

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MeritB2B Relaunches as Anteriad, New Branding Aligns With Company Positioning as a Trailblazer in B2B Marketing

Anteriad | April 04, 2022

MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad. “I’m thrilled to launch our new name and brand at PowerB2B, our first major event since 2019, and the beginning of a new era in B2B marketing leadership.” Anteriad represents the combination of MeritB2B, recently acquired True Influence, and several earlier strategic acquisitions in the B2B marketing space. As a unified whole, Anteriad is a trailblazer in B2B marketing, with a suite of best-in-class offerings including full funnel demand generation, marketing cloud technology, and market-leading intent, programmatic data and audience solutions, all powered by the industry’s most comprehensive B2B data. The new name was announced today at Anteriad’s PowerB2B Growth Summit in Austin, TX, featuring B2B marketing experts discussing key topics including demand generation in an omnichannel world, optimizing ABM, and host of innovative analytics, modeling and data-driven approaches that the top B2B marketers are using today. The keynote speaker, Andrew Davis, is a marketing and customer experience expert and author. Also on stage are analysts Katie Linford from Forrester and Michael Harrison from Winterberry group. The event will also feature a host of B2B marketing leaders from companies including Kustomer, which was recently acquired by Meta, Infinite Electronics, The Channel Company, and MKTG2.U. Joining the summit are executives from leading B2B marketing teams at companies like SAP, Amazon, and Microsoft. “We chose to announce our new brand at the PowerB2B Growth Summit because the event is all about using best-in-class solutions to take the lead in B2B marketing, a perfect complement to the ethos behind our new positioning. We’re thrilled to be hosting such an incredible group of marketing leaders, and are excited for what the future holds,” said Dee Blohm, SVP Marketing at Anteriad. About Anteriad Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their intent driven, full-funnel ABM and demand generation platform, world-class data and analytics, and performance marketing capabilities. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.

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When you're responsible for managing one or many large digital properties, your primary concerns are usually: Are all your sites up and available? Are they secure? Are they performing as well as your audiences expect? You need a platform that can both perform at scale and maintain performance as you scale. More importantly, you

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