Madison Logic Joins the LinkedIn™ Marketing Partner Program to Amplify Global, Multi-Channel ABM

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions.
"Today's B2B marketers struggle to demonstrate their value due to the ongoing commoditization of products and solutions," says Tom O'Regan, CEO of Madison Logic. "ABM marketers need to measure the impact of their account-based, paid media strategies - and make the insights available across the marketing and sales organizations - to achieve their desired goals. With the integration with LinkedIn's Marketing Analytics API, ML Platform now equips account-based marketers with the insights to better target, engage, and personalize their ABM campaigns across multiple channels - including LinkedIn - from one unified platform."

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