Madison Logic Joins the LinkedIn™ Marketing Partner Program to Amplify Global, Multi-Channel ABM

Madison Logic | March 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions.
"Today's B2B marketers struggle to demonstrate their value due to the ongoing commoditization of products and solutions," says Tom O'Regan, CEO of Madison Logic. "ABM marketers need to measure the impact of their account-based, paid media strategies - and make the insights available across the marketing and sales organizations - to achieve their desired goals. With the integration with LinkedIn's Marketing Analytics API, ML Platform now equips account-based marketers with the insights to better target, engage, and personalize their ABM campaigns across multiple channels - including LinkedIn - from one unified platform."

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Increase brand visibility, in¬uence buyers, and grow site tra c by serving display ads to users at your B2B target accounts. Kwanzoo’s account-based marketing (ABM) solutions uniquely integrate display advertising, MAP/CRM and IP-based targeting technologies. Buy media e ciently and deliver engaging marketing content and o ers to your target account lists.


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ABM ACCOUNTS

Demandbase Accelerates Growth Around the Globe

Demandbase | February 18, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today reports record international growth. With locations in the U.S., United Kingdom, and India, the company is expanding its hiring to support substantial growth in customer acquisition and revenue outside the U.S. Regions that are seeing especially heightened growth include the UK, Nordics, Germany, India, and Japan, with many others in hot pursuit. In the last 12 months, Demandbase's UK office brought in more than 35 new mid-market and enterprise customers and has plans to make imminent strategic hires across sales, account management, and customer success. "We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase. "We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase. "Our growth is driven by the fact that B2B sales and marketing teams are realizing they need a clear way to remove the guesswork from their go-to-market strategies. Demandbase provides that in spades, helping organizations prioritize accounts that are primed for sales and avoid wasting budget on those that aren't. Our market-leading technology just keeps getting better, giving our customers the top go-to-market suite available to power their success." Despite other providers attempting to offer similar functionality, Demandbase continues proving to be head and shoulders above the rest. In early January, Demandbase was named a Leader in the inaugural 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms. Demandbase is the only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner® Critical Capabilities for Account-Based Marketing Platforms. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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ABM ACCOUNTS

DemandScience Customers Speaking at Forrester B2B Summit North America 2022

DemandScience | May 02, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is a Platinum Sponsor of Forrester’s B2B Summit North America 2022, and will be presenting in-person customer case study sessions at the Summit with two of the world’s most recognized and successful technology companies. Forrester’s B2B Summit, one of the most important events of the year for thousands of B2B marketing, sales, and product leaders, is taking place in-person and digitally from May 2–4, at the Austin Convention Center in Austin, Texas. “We are proud to be sponsoring Forrester’s B2B Summit and enabling participants to hear first-hand from highly respected peers about how they leveraged DemandScience’s B2B data and solutions to power successful initiatives and achieve meaningful ROI,” said Chris Rack, Chief Revenue Officer of DemandScience. “We are proud to be sponsoring Forrester’s B2B Summit and enabling participants to hear first-hand from highly respected peers about how they leveraged DemandScience’s B2B data and solutions to power successful initiatives and achieve meaningful ROI,” said Chris Rack, Chief Revenue Officer of DemandScience. Each session will be co-presented by Rack and the customer’s marketing leader responsible for the demand gen program: Topic: Identifying High-Propensity Buyers to Drive Opt-in Leads Overview: The presenters will demonstrate how identifying and creating high-propensity audience segments using technographic installation and intent data layering fueled their branded demand generation programs. This facilitated the growth of their ABM permission-based audience and accelerated ROI. Date/Time: Monday, May 2, 2022 from 1:25 pm – 1:55 pm central time, room 11AB Topic: Leveraging Predictive Insights to Accelerate Your ABM Strategy Overview: Attendees will learn how this world-renowned tech company increased ROI, speed through funnel, and ABM conversion rates across the board by using DemandScience’s intent engine on top of their core ABM lists to generate and prioritize leads. The presenters will illuminate how combining and analyzing multi-source intent data provides predictive B2B buyer insights that can be leveraged to deliver transformational results for marketers. Date/Time: Wednesday, May 4, 2022 from 11:50 am – 12:20 pm central time, room 11AB In-person attendees can meet with the DemandScience team at Booth #724 in the B2B Summit Marketplace to learn how they can partner with DemandScience to identify prospects, activate buyers, and convert opportunities with accurate B2B data. About DemandScience DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.

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PROGRAMMATIC ABM

6sense Revenue AI Paves the Path to the Future of Predictable Revenue Growth

6sense | April 21, 2022

6sense, with the widest application of AI at every stage of revenue creation, today announced 6sense Revenue AI™ and previewed product innovations that solidify its leadership position. The platform applies the power of AI across the entire buyers' journey, removing the guesswork that plagues revenue teams, providing a better customer experience, and producing high-quality pipeline that is ultimately more likely to convert to revenue. Today's announcement at the company's The Future is Now event demonstrates its commitment to execute against its aggressive roadmap, as well as integrate newly acquired companies to accelerate customer value. With 6sense Revenue AI, B2B revenue teams are able to better capture anonymous buying signals, target the right accounts at precisely the right time, and boost revenue performance with recommendations for the channels and messages most likely to convert. 6sense customers report a 100% increase in average deal size, 20% better conversions and 30% faster deal cycles, and 120% improvement in revenue effectiveness. "Every business wants to generate revenue with greater predictability. But every day, their people work in silos and make numerous guesses about which accounts to prioritize, what to send them, or whether they have quality data to orchestrate a winning campaign," said Jason Zintak, CEO of 6sense. "6sense Revenue AI is the only platform to put the power of AI into the hands of every member of the revenue team to make insight-driven decisions, prioritize time and resources with greater accuracy, and realize better outcomes. Our customers report unbelievable success." With three acquisitions within six months, more than 50 new product features released in 2021, and recognition from customers and industry analysts for unparalleled product innovation, 6sense has demonstrated its ability to execute against a bold vision for the future of predictable revenue growth. The Future of B2B Email Marketing is Here 6sense, along with recently acquired Saleswhale, announced its AI-driven email marketing platform beta program for customers to create demand and new opportunities. This brings AI to help with hyper-personalization at scale, creating relevant 1:1 emails and email responses using all insights including technographic, intent, and engagement data. "There is massive potential to apply the power of AI across every stage of the funnel to accelerate conversion and velocity," said Viral Bajaria, CTO and Co-Founder of 6sense. "We are reimagining email, focused on different outcomes: to start a conversation, instantly provide relevant information and connect with humans when needed. We want to help marketers realize the dream of no spam. By applying business-focused insights into the buying team, AI can draft a hyper-relevant email that goes miles beyond current personalization to actually deliver value to the prospect and initiate a conversation." 6sense Pipeline Intelligence Takes Aim with Precision New 6sense Pipeline Intelligence capabilities are the first and only AI-driven solution for B2B marketers to plan, track and forecast pipeline with accuracy. 6sense Pipeline Intelligence predicts how much and what quality pipeline is needed to hit revenue targets, tracks segment and campaign performance in real-time, and makes AI-based recommendations to pivot as necessary to meet or exceed forecast goals. Deeper Microsoft Dynamics 365 Sales and HubSpot CRM Integrations 6sense has enhanced CRM integrations for Microsoft Dynamics 365 Sales and HubSpot CRM to align revenue teams around a comprehensive, actionable data set within the 6sense Sales Intelligence Dashboard or right inside HubSpot CRM or Microsoft Dynamics 365.  Bringing the most advanced insights and actions to where marketers and sellers work: Marketers can leverage 6sense-enriched lead, contact, and account data to segment and analyze audiences while working natively within these CRMs Sellers can access 6sense insights, alerts, and dashboards directly from within HubSpot CRM or Microsoft Dynamics 365, enabling sellers to proactively prospect and personalize outreach Revenue operations teams can better create a unified source of truth across 6sense and their CRM with data, audience, and AI-driven orchestrations Additional Product Improvements Market-leading technographic and contact data from Slintel, a 6sense company, has been added to 6sense Revenue AI to give sellers even greater access to the most up-to-date insights on an account's tech stack within the Sales Intelligence experience. With enhanced visibility into the target buying group, their intent signals, and the technologies they use, sellers know when and how to best engage prospects, resulting in high-quality pipeline and a customer-first experience. 6sense Qualified Accounts (6QAs) are now completely customizable, giving customers the choice of using only AI-driven recommendations for qualified accounts or custom tailoring buying stages and weighted activities based on criteria that best fit an organization's specific needs. The defined metric qualifies accounts based on their likelihood of being in-market to buy as indicated by their behaviors and their propensity to buy based on fit. 6sense Orchestration subscribers can now sync contact information from emails and calendars and add them directly to their CRM to better understand individuals within the buying group and engage accounts more effectively. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, TrustRadius, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

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ACCOUNT BASED DATA

AskNicely Launches Benchmark Program Empowering Service Businesses to Level Up Their Customer Experience

AskNicely | June 28, 2022

AskNicely, a leader in customer experience software for service businesses, today announced the launch of a free CX benchmark program for service businesses. Beginning with a quick set of questions, an AskNicely CX expert delivers a personalized analysis to service business leaders —based on results from the AskNicely 2022 State of Frontline Study—revealing where they stand against CX leaders and specific actions they can take to improve CX and ultimately drive improved revenue growth, customer retention, and employee engagement. “We know that service businesses need to move fast with their limited budgets and resources. So this is not your typical CX benchmark - nobody has the time for a weeks-long analysis and multi-year improvement plan that probably won’t deliver results,” says AskNicely Founder and CEO Aaron Ward. “We know that service businesses need to move fast with their limited budgets and resources. So this is not your typical CX benchmark - nobody has the time for a weeks-long analysis and multi-year improvement plan that probably won’t deliver results,” says AskNicely Founder and CEO Aaron Ward. “Services businesses committed to improving their customer experience can now start with our free benchmarking program to figure out where to get started today. And they will see real-world estimates of return on investment in revenue, customer experience, and employee efficiency from making these changes. Our team of CX experts will then work with them to implement a path to success, delivering measurable results 90 days after getting started.” The AskNicely Benchmark Program is both fast and simple yet provides a powerful analysis with deep insights gleaned from the AskNicely 2022 State of Frontline research study, in which a key finding was the clear link between frontline employee experience and the success of customer experience programs. A first-of-its-kind commissioned study conducted by Metrigy for service businesses in North America, Europe and APAC, the results revealed the secrets of their CX success by uncovering four key areas that have the biggest impact in CX: Defining and publishing your service standard Tracking, sharing, and acting on feedback Empowering and rewarding frontline employees Personalizing coaching to increase training effectiveness In addition to the Benchmark Program, AskNicely has developed several other tools and resources to help service businesses develop best-in-class customer experiences that deliver results: Frontline Success Masterclasses Education, Ebooks, guides and more Case studies The Frontline Coaching Playbook Frontline Magic Community Podcast and Events Ready to start your journey to improve customer experience and drive growth? Visit: https://info.asknicely.com/benchmarking About AskNicely Founded in 2014, AskNicely is the Frontline Success Platform pioneer, connecting the dots between employee experience, customer experience, and revenue growth for service businesses. The industry-leading mobile platform delivers personalized coaching and motivation for frontline workers powered by real-time customer feedback, leading to improved growth from better customer experience. AskNicely services over 1,400 companies worldwide and has offices in the United States, New Zealand, and the Netherlands. For more information, visit www.asknicely.com.

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Increase brand visibility, in¬uence buyers, and grow site tra c by serving display ads to users at your B2B target accounts. Kwanzoo’s account-based marketing (ABM) solutions uniquely integrate display advertising, MAP/CRM and IP-based targeting technologies. Buy media e ciently and deliver engaging marketing content and o ers to your target account lists.

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