On December 21, Madison Logic (ML), a global ABM platform, announced that it was named a Leader in Marketing Account Intelligence by G2. ML has earned this title for the third consecutive quarter. Additionally, Madison Logic’s ML Platform was recognized as an Enterprise High Performer in the G2 2022 Winter Reports, proving its supremacy.
G2’s standard for Marketing Account Intelligence software is determined by the software’s ability to compile insightful prospect data. This data is used by marketers to develop a list of accounts that match their ideal customer profile (ICP). Software like ML Platform will help enhance sales and marketing teams’ efforts to convert accounts with high buyer intent. It offers information on the target account’s company hierarchy to identify key decision-makers.
This year was monumental for ML as it recorded growth in revenue retention across North America, EMEA, and APAC. It doubled its revenue globally over the last two years and continues to capitalize on account-based strategies within the B2B domain for enterprise organizations. Moreover, it is innovating in data and multi-channel measurement while integrating with other trending modern marketing platforms.
The recently released ML Platform from ML offers multi-channel media activation with an account measurement platform. It is data-driven and provides ML Insights. It uses data from three sources to provide B2B marketers with accurate buyer intent data. It enables marketers to prioritize target-worthy companies, thus speeding up their sales cycle.
Tom O’Regan, CEO of Madison Logic, said, "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels. The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase."
Tom O’Regan, CEO of Madison Logic, said, "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels. The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase."
Madison Logic customers who have used the ML Platform rate it highly for usability, support, easy setup and administration.