Madison Logic, the Global Leader in Account Based Marketing

Activate ABM™ provides B2B marketers with the most comprehensive account based marketing solution, combining targeted advertising, and content syndication to influence prospective accounts. By identifying the most active accounts, the platform empowers marketers to focus on the accounts that are researching their products, allowing them to target prospects with the messaging that is both relevant and timely, while attributing success to these account based tactics in real-time. "Because my first concern is generating demand and ultimately leads for PGi, the ability to understand what accounts are actively researching within our category is a powerful proposition," said Cheryl Hanley, Senior Director of Demand Generation at PGi. "With Activate ABM™, I can prioritize my accounts and target those that are most active with display advertising and content syndication, all of which keeps our brand in front of those accounts and drives more qualified leads for my sales team."