ABM ACCOUNTS

Madison Logic, The World's Leading ABM Platform, Has Been Awarded The Great Place To Work Certification For 2021

Madison Logic | July 15, 2021

Madison Logic, the world's premier Account Based Marketing (ABM) platform, announced today that it has been awarded a Great Place to Work CertificationTM for 2021. This coveted award is given out based on how satisfied employees are with their work. Employees at Madison Logic rated the company as a fantastic place to work 87 percent of the time, which is 47 percent higher than the national average for a typical U.S. corporation.

The global authority on workplace culture, employee experience, and leadership behaviours that produce market-leading revenue, employee retention, and greater innovation is Great Place to Work®.

The team's desire and commitment to shared success is credited with Madison Logic's excellent employee approval rating. Eight of the top ten Forbes Global 2000 software businesses collaborate with the company, which is at the vanguard of changing B2B marketing. As part of the company's objective to help B2B marketers convert their top accounts faster, team members are empowered and pushed to dream bigger.

"Being the growth engine for many of the world's greatest business software organisations necessitates constant innovation, both inside our client platform and within our internal automation tools," stated Tom O'Regan, Madison Logic's CEO. "By focusing on both efficiency and technology, we are able to deliver more significant results to our clients while also empowering our worldwide workforce."

This follows Energage AM Metro New York's recent positive recognition of Madison Logic's culture as a 2021 New York City Top Workplace. Madison Logic was named a leader in Marketing Account Intelligence, High Performer in Enterprise, Highest User Adoption, and Best Support in the G2 Summer 2021 report, highlighting their 'client-first' strategy and data improvements. The company has received numerous awards for its rapid growth, including Deloitte's Technology 500, Crain's Fast 50, and Forbes America's Most Promising Companies.

"Madison Logic's investment in employee culture has resulted in three years of double-digit growth rates, culminating in company-record sales. We seek to reward our outstanding team's dedication by prioritising employee development, providing best-in-class benefit packages, delivering unique incentives, and extending global work flexibility "Teresa Martins, Madison Logic's Chief People Officer, stated.

"Great Place to Work CertificationTM isn't easy to achieve; it requires constant commitment to the employee experience," said Sarah Lewis-Kulin, Great Place to Work's vice president of worldwide recognition. "It's the only official recognition based on real-time reports from employees on their workplace culture. Madison Logic has earned the distinction of being one of the best places to work in the country."

Job searchers are 4.5 times more likely to find a great employer in a certified great workplace, according to Great Place to Work data. Employees at Certified workplaces are also 93 percent more likely to like coming to work, and are twice as likely to be paid fairly, share in the company's profits, and have a fair shot at advancement.

About Madison Logic:
Madison Logic, a recognised pioneer in account-based marketing, helps B2B marketers convert their best accounts faster by identifying and interacting with the most influential people throughout the buyer's journey.

Spotlight

In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than on the content of the website hosting the advertisement.


Other News

IDG Creates New Board to Support Its Expanding Technology and Data Platforms

IDG, Inc. | February 03, 2022

International Data Group, Inc. (IDG) – a global leader in market intelligence and demand generation solutions for the technology sector – today announced the creation of a new board of directors. The new board includes Peter Wallace and Vikram Suresh from Blackstone, as well as the company's CEO Mohamad Ali. Four additional independent board members from critical industries for IDG, including marketing technology, data and finance will also be added to the new board. They include: Steve Singh, former Chairman and CEO of Concur and former Member of the Executive Board of SAP, who will join as Chairman Scott McCorkle, CEO at MetaCX and former CEO of Salesforce Marketing Cloud Carrie Teffner, former CFO of multiple public companies including Crocs and PetSmart Al Zollar, former senior executive at IBM and former board member of RedHat. “At IDG, we're building the premier market intelligence and demand generation platform for the technology ecosystem around two core connected businesses – IDC and IDG Communications,” said Mohamad Ali, CEO of IDG. “Our new board members add an impressive combination of corporate leadership, technology depth and finance expertise. These skills will guide us as we further expand our platforms to serve the broad needs for technology-related intelligence and demand across multiple industries.” “At IDG, we're building the premier market intelligence and demand generation platform for the technology ecosystem around two core connected businesses – IDC and IDG Communications,” said Mohamad Ali, CEO of IDG. "It's a new era in IDG's 57-year history,” said board chairman, Steve Singh. “As the world has changed, so has IDG. Today, it’s a technology and intelligence company that blends its proprietary datasets of two billion market-points with a one-of-a-kind network of 350 million technology buyers to drive performance for the world’s leading B2B brands. It's a remarkable company that has reinvented itself multiple times over the last six decades, and always in the right direction. It’s only fitting that the company is guided by such a knowledgeable group of industry leaders.” Over the last 18 months, IDG has seen dramatic organic growth and has also expanded its existing technology platforms with four software and data acquisitions. These acquisitions demonstrate the company’s commitment to building best-in-class, proprietary market intelligence and marketing technology solutions between its two businesses. The IDG Communications’ MarTech stack – built by and for marketers – includes an ABM platform, Triblio; a marketing data and intelligence solution, KickFire; and a B2B sales and marketing data intent platform, LeadSift. These are already integrated into IDG’s dataset and iconic tech editorial-branded sites. Meanwhile, IDC acquired Metri, a data-driven IT benchmarking, sourcing and performance measurement firm. In the coming months, IDG is expected to supplement its strong organic growth with additional acquisitions to expand the ways its data solutions and marketing platform help B2B marketers identify and drive desirable audiences and leads into their pipeline. “The buying journey for B2B technology purchases are extremely complex and involve multiple decision-makers,” said new board member, Scott McCorkle. “With its trusted editorial brands, wealth of first-party data and growing MarTech stack, no company is better positioned to help buyers at every part of the journey than IDG. I’m excited to support them in this exciting new chapter.” About IDG, Inc. International Data Group, Inc. (IDG) is at the heart of technology, and we believe technology exists to make the world a better place. IDG has been ingrained in the industry for more than 57 years in every region around the world sharing trusted technology media, events and research through IDC and IDG Communications. IDC’s research, data, advisory services and events leverage more than 1,100 analyst experts worldwide to provide global and local expertise on technology and industry trends in over 110 countries. Our analysis and insight support IT suppliers, IT buyers, business executives, and the investment community in making fact-based technology decisions that help them achieve their business objectives. IDG Communications is a trusted editorial voice, creating quality content to generate knowledge, engagement, and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands, including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, PCWorld®, and Tech Hive®, engage a quality audience with essential guidance on the evolving technology landscape. Our global brands, proprietary first-party data intelligence, and Triblio platform enable marketers to easily identify purchase intent and activate complex campaigns that drive business results.

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ACCOUNT BASED ANALYTICS

Metadata Awarded 4th and 5th Patents As They Build First Demand Gen Platform for B2B Marketing

Metadata | February 07, 2022

Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Today, the platform helps B2B marketers with building highly targeted audiences across channels, launching a high volume of campaign experiments, and self-optimizing those to what drives the most efficient revenue. The company currently has over 170 customers benefiting from this current technology. With a mission to get Marketers closer to revenue, these two new patents will not only boost the performance of the existing campaigns platform but will introduce an entirely new capability to establish new technology integrations and enable new marketing strategies using a “playbook” concept. “These patents are taking a step beyond a simple instruction manual to help customize and execute new marketing strategies based on a particular customer’s needs,” said Gil Allouche, CEO, Metadata. “These patents are taking a step beyond a simple instruction manual to help customize and execute new marketing strategies based on a particular customer’s needs,” said Gil Allouche, CEO, Metadata. “We’re building a platform that allows revenue marketers to automatically run completely pre-optimized programs that apply proven B2B marketing best practices and playbooks across channels and technologies.” The first patent was granted to Metadata for its proactive marketing technology. This new technology ingests a customer’s historical data from across their channels and technologies, understands the customer’s desired outcomes, and recommends best-next-step marketing strategies to achieve those outcomes most efficiently. The second patent was granted for Metadata’s use of templates and playbooks that are digitally embedded into the platform that will apply proven B2B marketing best-practice strategies to customers’ campaigns and technology integrations. As an example, on the first login, a new Metadata customer can integrate their technology stack, tell Metadata what outcomes they are trying to achieve, and the platform will go to work. It ingests years of detailed data, analyzes it against all previous customers, campaigns, technologies, and outcomes, and recommends to the user a specific way to set up and implement their technologies, as well as specific campaigns to run, in order to most efficiently and quickly achieve their goals. Metadata’s first application of this was with LinkedIn Conversation Ads. Metadata provided Conversation Ad templates that had been pre-optimized with hundreds of thousands of dollars of ad spend, directly within the platform so their customers could run similar campaigns. Metadata has captured detailed data from a growing customer base, including some of today’s most successful B2B companies, and will be able to leverage this data anonymously to make future predictions and recommendations across all their clients. The platform can then automatically take action based on this data, improving campaign performance while needing fewer resources. “Historically, AI has been more of a novelty. Now, it’s embedded everywhere in our personal lives,” said Allouche. “It’s innate – we trust it without question when we need directions or groceries at our door. On the business side, however, we are only on the brink of its possibilities. But the technology is here, and ready to be leveraged.’ Start generating revenue through your marketing today at https://metadata.io/. About Metadata Metadata is the first demand generation platform that launches paid campaign experiments and self-optimizes to revenue. Through AI and machine learning, Metadata helps B2B marketers automate the repeatable and time-consuming parts of running paid campaigns so they can focus more of their time on strategy, targeting, and creative. B2B marketers at Zoom, Okta and ThoughtSpot rely on Metadata to get closer to revenue. Start experimenting so you can get revenue faster with https://metadata.io/.

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ACCOUNT BASED EXECUTION

Contentgine Announces the Release of Its First "Content Top 5 in 15" Video Program Starring Robert Rose

Contentgine | February 14, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, announced today that it has released the first video in its groundbreaking series, called "Contentgine Content Top 5 in 15." Hosted by well-known author and content expert Robert Rose of the Content Marketing Institute, the video series consists of Rose's analysis of the top five most read content pieces in a particular product category, culled from Contentgine's vast collection of business content consumption data. The first episode, which is free and hosted on the company's website, analyzes the top five content pieces in the data analytics product category, with case studies written by #Sisense, #SyncFusion, #Atlassian (ChartIO), and #Encorta. Rose provided some insight to the series and the first program topic - data analytics - saying: "The show is for any demand or content marketer, even though we focus on a particular product category for that show. There is so much information to be gleaned from looking at what makes a piece of content – regardless of category – that we think the fifteen minutes it takes to view the program will prove to be time well-spent for those marketers looking to improve their content consumption and demand generation." "What struck me about the data analytics space," Rose continued, "was how well-written each content piece was in taking complex ideas and making them easily understood even by folks not having an analytics background. #SiSense, in particular, had two pieces of content in the Top Five, and I think it's a testament to the quality of the writing that went into every piece." Ian Dix, Chief Marketing Officer for Contentgine, stated: "We think this will be a trailblazing series for demand and content marketers, because no one has had the content consumption data at this scale before. We have it as part of our Perpetual Engine® methodology, and we can offer marketers the first real look at what makes great content great." Ian Dix, Chief Marketing Officer for Contentgine, stated: "We think this will be a trailblazing series for demand and content marketers, because no one has had the content consumption data at this scale before. We have it as part of our Perpetual Engine® methodology, and we can offer marketers the first real look at what makes great content great." "Our next three programs," Dix continued, "will have Robert analyzing the most-read content pieces in the database solutions, artificial intelligence, and Internet of Things product categories. We hope our marketing friends get good insights and some "aha" moments ideas from Robert's brilliant analyses." The first Top 5 in 15 programs can be found at: https://contentgine.com/top-5/analytics ABOUT CONTENTGINE Contentgine ® has claimed a leadership position in the content syndication and intent marketing categories, basing its business upon the following value proposition: "Contentgine helps all professionals in all industries find the right solutions for their businesses." The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals via its Contentree B2B content library – the world's largest such library - and utilizing its unique Perpetual Engine methodology. Together they produce both the industry's most precise first-person intent data and the industry's only content performance analytics platform.

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ACCOUNT BASED EXECUTION

Buying Group Marketing Pioneer, Influ2, Celebrates 2021 Momentum with 167% Revenue Growth and US Expansion

Influ2 | February 01, 2022

NEW YORK, Jan. 31, 2022 (GLOBE NEWSWIRE) -- Influ2, the first Person-Based Advertising (PBA) platform, today announces tremendous company growth during a record-breaking year, with more than 167% revenue growth, 3xs monthly recurring revenue, 72% employee base increase and an expanded leadership team. Fueled by an $8 million Series A, led by Rally Ventures, Influ2 continues on its mission to build an innovative comprehensive Buying Group Marketing solution. 86% of marketing leaders say digital commerce will be the most important marketing channel for their organizations in the next two years. Influ2 addresses this finding by offering B2B marketers effective digital campaigns that directly engage buying groups, or key decision-makers within a company who influence purchase decisions. “2021 was a pivotal year, and this is a very exciting time for Influ2 because we have begun to move forward with building our Buying Group Marketing solution, which is designed for marketers to help sales people build relationships with buying groups at target accounts with attributable and measurable outcomes,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “The success in our approach has not only been reflected through our momentum, but also in our continuously growing team and US expansion and we remain deeply committed to our customers and their success.” Influ2 is continuing to grow its Sales and Marketing team. This past year Nirosha Methananda joined as Vice President of Marketing, and most recently Joe McNeill as Chief Revenue Officer. Methananda brings over 15 years of marketing experience spanning multiple disciplines and industries and has a track record of creating and elevating distinctive brands. McNeill is a B2B tech sales leader who has helped multiple companies scale and drive triple digit growth. Influ2 has plans to double its U.S. team to enhance product and service capabilities for its North American clients by the end of 2022. Methananda was recently joined by Principal Analyst of ABM at Forrester, Malachi Threadgill, in a webinar where they discussed how buyer trends are evolving the approach to ABM. “One of the major pain points between sales and marketing lies in identifying exactly who is interested in your products and then engaging with them at the right time. This is a problem that Influ2 connects the dots on through its Person-Based Advertising solution,” said Methananda. “In our discussion, Malachi confirmed that the transformation in B2B buying behavior is increasingly creating a need for a Buying Group Marketing approach. And that there is an impetus for sales and marketing teams to come together to focus on the needs and wants of buying group members. I’m excited to expand the Influ2 brand and product within the category of Buying Group Marketing.” Also, throughout the year Influ2 continued to provide even more benefits to its customers, introducing an updated Buying Group Engagement score, which measures the probability of an account to engage based on their Influ2 activity. The company also added an Audience Discovery capability to help marketers uncover new targets based on their ideal customer profile (ICP), creating a sales pipeline that didn’t previously exist. In addition, Influ2 received its Service Organization Control (SOC) 2 Type 1 Compliance certification designed to ensure that service organizations can securely manage data to protect the interests and privacy of their customers. For more information on Influ2 or to request a demo, please visit influ2.com. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

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Spotlight

In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than on the content of the website hosting the advertisement.

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