MAGNA partners with Roku on OTT ad targeting
MAGNA’s IPG Mediabrands clients will gain accelerated access to the advanced advertising capabilities of the Roku platform, including precision targeting, programmatic workflows, interactivity and audience measurement.
Read more: MAGNA partners with Roku on OTT ad targeting | Ad Tech | News | Rapid TV News http://www.rapidtvnews.com/2017012645921/magna-partners-with-roku-on-ott-ad-targeting.html#ixzz4Wwf7QQ2o
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