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Market Research Report on Account-Based Web and Content Experiences Software |2021 to 2026 | Top Companies: Demandbase, Sigstr, Inc, Uberflip, Triblio

Orbis Research | March 04, 2021

Global Account-Based Web and Content Experiences Software market research report includes major market trends, thorough barrier analysis, and untapped market opportunities. The market research report, done by business analysts and research specialists, is released by Orbis Research. The forecast period of the market research report is from 2021 to 2026.

The key market players included in the report are Demandbase, Sigstr, Inc, Uberflip, PureB2B, Triblio, ON24, PathFactory, Jabmo, Hushly, LiftIQ, LLC, Opensense, xiQ, ListenLoop, Bluebird, Evergage, Kwanzoo, Mintigo, Kentico, FusionGrove, KABOOM ABM, and MRP. The regions included in the report are North America, Europe, MEA. APAC, and Latin America.

Other market segments are Type and Application. In the type segment, the products are divided into on-premises and cloud-based types. The application segment is divided into large categories, SMEs, and others.

For utmost reader understanding, this high-end research report has been segregated into opportunity viability, trend analysis, DROT assessment, and the like. The report also includes a brief on a segment and sub-segment analysis, identifying distinct product categories, geographical diversification, and market size and dimensions.

Elaborate understanding on the regional, country and even local developments have been illuminated in the report across multiple timelines such as historical and current analysis to induce thoughtful business discretion in the global Account-Based Web and Content Experiences Software market.

About Orbis Research:

Orbis Research provides market research reports to all corporates and startups, according to their requirements. They have a vast database of reports from the leading publishers and authors across the globe. They are specialized in delivering customized reports as per the requirements of our clients.

Spotlight

Three of the leading B2B experts in Account-Based Marketing share their advice on how to get started…”be the hub,” “go get religion on existing frameworks,” and realize that you have to “change mindsets not just skill-sets.”


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ACCOUNT BASED DATA

Umbraco Launches US Data Hosting Option; Makes Umbraco Cloud Faster for More US Customers

Umbraco | September 02, 2022

U.S. digital agencies and other organizations that are required to store data in-country can now use the flexible, user-friendly Umbraco Cloud to build their websites and other digital applications. Starting today, the content management system (CMS) provider will enable U.S. agencies and customers evaluating Umbraco Cloud as their development and hosting platform to choose a U.S. regional hosting option for improved performance and easier compliance with stringent data policies and privacy requirements. Until now, the Umbraco Cloud development and hosting service has been located exclusively in Europe, close to Umbraco headquarters in Odense, Denmark. This hosting option has been used by more than 1500 international solution partners implementing Umbraco projects, with more than 200 of those partners in the U.S. alone. “We've had the U.S. market on the radar from the beginning, and as interest grew in the U.S. for our Umbraco Cloud, we decided it was time for us to introduce regional data hosting,” said Filip Bruun Bech-Larsen, CTO, Umbraco. “We've had the U.S. market on the radar from the beginning, and as interest grew in the U.S. for our Umbraco Cloud, we decided it was time for us to introduce regional data hosting,” said Filip Bruun Bech-Larsen, CTO, Umbraco. “Storing data in country is required by many U.S.-based customers due to potential performance and privacy concerns. Speed matters, and by giving everyone access to a U.S. hosting option, Umbraco Cloud is even faster for our U.S.-based customers. This not only improves service for the end customer but also accelerates development, meaning faster time to market and a better user experience.” Umbraco Cloud + US Region = Fast, Easy and Secure Umbraco Cloud is the one-stop shop for Umbraco development and hosting, the fastest, easiest and most efficient way to work with the most advanced open-source .NET CMS Core. Everything is installed, configured, and ready for development. Users simply click “Create Project” and in a few steps, Umbraco CMS is up and running. ProWorks, an Oregon-based digital agency and Umbraco Gold Partner since 2013, has been deploying new sites and migrating existing Umbraco sites to Umbraco Cloud for the last three years, with project data stored in the European centers. The agency expects to see increased performance with the U.S. data option – and an uptick in business from clients who require the option. “While we’ve been happy with the speed and latency of Umbraco Cloud, we’ve heard that the closer you are to the data being served, the faster your project and time to market will be,” said Jason Prothero, president and lead software developer and architect, ProWorks. “Hosting data in the U.S. opens the door for many clients who have been wanting to take advantage of the capabilities Umbraco Cloud offers but who also must store their data in the U.S. We’ve all been waiting for this upgrade.” State-of-the-Art Infrastructure: Hosted on Microsoft Azure, powered by Umbraco Cloud All Umbraco Cloud projects are hosted on Microsoft Azure, providing a proven and solid foundation, and the U.S. data center is located in Virginia. Umbraco Cloud offers a managed hosting infrastructure that actively monitors the service at all times (24/7), so agencies and customers can be confident that hosting is taken care of and focus on developing their projects on Umbraco CMS. In addition, with new features such as automatic patch upgrades, one-click updates of new features, and simplified team and user management, Umbraco Cloud makes creating, building, hosting and maintaining Umbraco projects easier than ever. Umbraco US Summit Registration is open for the Umbraco US Summit. The one-day hybrid event on September 29 focuses on building growth and return-on-investment through creating exceptional digital experiences. About Umbraco Umbraco was founded in 2003 with the vision of simplifying complexity. The Danish company offers a flexible, user-friendly content management system at the core of its composable digital experience platform (DXP). A leader in open-source tools and server applications, the company’s success lies in the open-source model, a unique community of more than 220,000 developers and users, and a well-established partner network of digital agencies. Umbraco has 100+ employees and is headquartered in Odense, Denmark, with a branch office in Charlotte, North Carolina. For more information, visit www.umbraco.com.

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ACCOUNT BASED DATA

TechTarget’s Gabrielle DeRussy Named to List of Top 100 Revenue Operations Leaders by The Modern Sale and Collective[i]

TechTarget | October 20, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that Gabrielle DeRussy, Senior Vice President of Sales Operations, has been named to the 2022 REVOPS 100 list by The Modern Sale® and Collective[i]®. The list recognizes the Top 100 Revenue Operations Leaders across the industry based on the breadth and depth of their experience, their overall contribution to the revenue operations and enablement profession, and their ability to adapt, innovate, and embrace the technologies of the modern sales organization. “Through the discovery and adaptation of new technologies to add to the stack — while also cutting out the fat of older, newly irrelevant technologies — these wizards behind the curtains of enterprise are rebuilding systems, sometimes from the ground up, to support the agility, stability, and growth required to succeed,” said Heidi Mitchell, Editor-in-Chief, The Modern Sale. “The Top 100 Revenue Operations Leaders list acknowledges the trailblazers who are sourcing, testing, designing, and executing the revenue infrastructure of the industry.” The 2022 RevOps 100 includes honorees from across a number of important industries including technology, manufacturing, aerospace, healthcare, finance, and more. DeRussy is joined on the list by executives from a number of prominent TechTarget customers like Microsoft, HP, Verizon, Citrix, ServiceNow, Zoom and Palo Alto, among others. “It is a tremendous honor to be recognized alongside this impressive list of sales and revenue operations peers,” said DeRussy. “The success of TechTarget and its customers is my #1 priority. In my role, I am committed to delivering the right tools and insights to help our Marketing & Sales teams expand opportunities and revenue with priority accounts and put them in a position to better serve our customers every day.” “Collective[i] is thrilled to once again honor the Top 100 Revenue Operations Leaders in association with The Modern Sale,” said Tad Martin, CEO and co-founder of Collective[i]. “Collective[i] is thrilled to once again honor the Top 100 Revenue Operations Leaders in association with The Modern Sale,” said Tad Martin, CEO and co-founder of Collective[i]. “These exceptional executives have transformed their businesses by leveraging technology and people. It is a privilege to be able to showcase their tremendous talent and the critical role they play in their organizations.” For the complete list of honorees, visit: https://www.themodernsale.com/revops100/2022. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

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ACCOUNT BASED DATA

Dun & Bradstreet Announces Agreement with Contentgine for B2B Intent Leads and Intelligence

Dun & Bradstreet, Contentgine | November 16, 2022

Dun & Bradstreet Holdings, Inc. (“Dun & Bradstreet”) (NYSE:DNB), a leading global provider of business decisioning data and analytics, today announced that it has entered into an agreement with Contentgine to provide B2B contact lead data and intelligence to clients to more effectively drive sales. This latest agreement follows Dun & Bradstreet’s acquisition of Eyeota and NetWise, building upon its rapidly growing Audience Solutions business by adding qualified lead data onto its integrated platform for powering omni-channel digital campaigns and strategies. “We are at an inflection point as tightened budgets, coupled with the evolution of the way we work has created the need for better, more accurate technology and data to efficiently reach B2B buyers where they are today – online and across a multitude of digital channels,” said Dwight Gorall, Senior Vice President, Audience Solutions. “With Contentgine, we are helping clients unlock greater opportunity by building on their existing B2B company data – powered by the D-U-N-S Number – using intent data at the individual level, which can fuel personalized campaigns that capture the attention of digital buyers to turn them into long-term clients.” Contentgine’s intent and lead generation signals build on Dun & Bradstreet’s B2B company data, providing more qualified contacts so that marketers can bring buyers further down into the sales funnel. Powered by Contentgine’s email and web-based engagement engine, companies can match content to contacts, generate in-market prospects, and purchase new leads based on industry and preference. New contact data can then be incorporated into an existing customer data platform with connectors to their existing RevTech solutions such as D&B Rev.Up, for campaign targeting and outreach. “With the proprietary, first-party intelligence being surfaced via the Content Indication Platform (CIP), marketers get more detailed insights into which accounts are actively researching for their products and services, what those specific accounts are consuming in terms of content, and detailed insights about the content being consumed,” said Jim Kelly, Chief Content Officer at Contentgine. “With the proprietary, first-party intelligence being surfaced via the Content Indication Platform (CIP), marketers get more detailed insights into which accounts are actively researching for their products and services, what those specific accounts are consuming in terms of content, and detailed insights about the content being consumed,” said Jim Kelly, Chief Content Officer at Contentgine. Please contact your Dun & Bradstreet account team to learn more about this offering. About Dun & Bradstreet Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com. About Contentgine Contentgine is a leader in content-based marketing, content syndication, intent marketing, and demand generation. The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals. Its unique Perpetual Engine syndicates content from Contentree, the world’s largest business-to-business (B2B) library, to engage with the right audience at the right time. The industry’s first Content Indication Platform (CIP) analyzes content consumption and intent to produce the most precise, first-person intent data for advanced, actionable insights. For more information, visit our website and follow us on LinkedIn and Twitter.

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ACCOUNT BASED DATA

Demandbase’s Sunny Side Up Podcast Earns Top Spot as Number One Marketing Podcast of 2022 by GURU Events

Demandbase | November 23, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced that its Sunny Side Up Podcast has been named the best marketing podcast of 2022 by GURU Events at its annual GURU conference held on Nov. 2. The Sunny Side Up Podcast is a business-to-business (B2B) podcast that brings together real-world insights to help go-to-market (GTM) professionals evolve and stay up-to-date on the latest trends. After thousands of audience votes were cast and more than 18 voting rounds took place, GURU Events announced that the Demandbase-produced podcast beat out more than 100 competing podcasts to be named as the listener’s choice, with more than 52% of the votes. “The Sunny Side Up Podcast was created to share best practices and proven techniques from industry experts, and to be named the best marketing podcast by GURU Events showcases that we have been able to do just that,” said Jon Leiberman, VP of content, influencer, and social marketing at Demandbase. “The Sunny Side Up Podcast was created to share best practices and proven techniques from industry experts, and to be named the best marketing podcast by GURU Events showcases that we have been able to do just that,” said Jon Leiberman, VP of content, influencer, and social marketing at Demandbase. “This win wouldn’t have been possible without our amazing podcast team, guests, and of course, our dedicated listeners. This is the sixth content award DB Central has won this year, which really shows that when you put great people together, who are all focused on being the best at what they do, great things happen! We look forward to producing more top-tier GTM content that engages and educates our listeners.” GURU Events is a leading media organization focused on knowledge sharing within the marketing industry. Helping marketers have access to the latest best practices, trends, and essential tactics is their focus. GURU Events hosts large-scale virtual conferences, networking events, awards & recognition programs, and more. Sunny Side Up Podcast, for marketing, sales, and data science professionals, can be found on all major podcast streaming platforms, as well as on Demandbase’s content hub. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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Spotlight

Three of the leading B2B experts in Account-Based Marketing share their advice on how to get started…”be the hub,” “go get religion on existing frameworks,” and realize that you have to “change mindsets not just skill-sets.”

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