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ACCOUNT BASED ADVERTISING

Market Structure for Account-Based Advertising Software, Industry Assessments, And Projections To 2026

Marketprimes | August 02, 2021

Account-based research and research advertising Software Market 2020 provides a complete assessment of the current market conditions, investment plans, production and consumption, pricing trends, and market player, region, type, and application analysis, among other things. Custom surveys are added based on your specific needs.

According to market research assessments, account-based advertising software will grab a considerable reward portfolio by the end of the projection period. It includes parameters relating to the account-based advertising software market's dynamics. It combines the numerous impetuses that influence the commercialization graph in this business field, as well as the hazards that exist in this domain. It also describes the industry's potential opportunities for the account-based advertising software market.

The software has a separate section on the impact of COVID 19 on the account-based advertising software market due to the pandemic. It discusses Covid-19's impact on the account-based advertising software industry, as well as market trends and possible opportunities. The COVID-19 environment, the impact of Covid-19 on important locations, and a concept for an account-based advertising software player to mitigate Covid-19's influence.

Competitive Landscape of the Global Account-Based Advertising Software Market:

The account-based advertising software market's competitive environment provides details and data provided by the enterprise. The paper includes a detailed analysis and precise statistics on player revenues from 2015 to 2020. It also offers in-depth analysis supported by trustworthy facts on player sales and revenue from 2015 through 2020. Account-based advertising software product introductions, current developments, and sales of account-based advertising software by area, kind, application, and sales channel are among the details presented.

Top firms compete in the market for account-based advertising software:
  • Terminus
  • Metadata
  • Integration
  • 6sense
  • RollWorks
  • Madison Logic
  • Tribrio
  • ListenLoop
  • Jabmo
  • Demand-based
  • Mintigo
  • Emit B2B
  • Recotap
  • Blue Bird
  • Kwan Zoo Co., Ltd.
  • MRP and IDG communication


Product segmentation of the global account-based advertising software market:
  • Both on-premises and cloud-based solutions are available.

Segmentation of the global account-based advertising software market by application:
  • Large corporations, small and medium-sized enterprises, and others

The survey report comprises a board study of the market's geographical scene, which is clearly located in the locality:
  • Americas (US, Canada, Mexico, Brazil)
  • APAC (China, Japan, South Korea, Southeast Asia, India, Australia)
  • Europe (Germany, France, United Kingdom, Italy, Russia, Spain)
  • Middle East and Africa (Egypt, South Africa, Israel Turkey, GCC countries)

Account-Based Advertising Software Market Impact Report:
  • A thorough examination of all prospects and hazards in the market for account-based advertising software.
  • Recent developments and significant events in the account-based advertising software sector.
  • A detailed examination of business strategies for the expansion of market leaders in account-based advertising software.
  • A thorough evaluation of the account-based advertising software market's growth trajectory over the next few years.
  • A thorough understanding of the market-specific drivers, constraints, and significant micromarkets for account-based advertising software.
  • A favourable impression among the primary technologies that have entered the account-based advertising software market and the most recent market developments.

The market research report provides answers to important concerns:

  • What are the major overall market statistics or market estimates for the worldwide account-based advertising software market (market overview, market size by value, forecast number, market segmentation, market share)?
  • What are the industry's size difficulties, growth drivers, and significant market trends by region?
  • What are the major technological advancements, opportunities, and regulations in the worldwide account-based advertising software market?
  • Based on a competitive benchmark matrix, who are the key competitors or market players, and how do they operate in the worldwide account-based advertising software market?
  • What are the important findings from the global account-based advertising software market research process?

Spotlight

Account Based Marketing - is your ABM programme still working? The Craft Consulting

Do you want to make the competition irrelevant? We are The Craft – a strategic consultancy. We make our clients differentiated, competitive and more relevant in their markets. Visit https://thecraft.consulting for more insight on Account Based Marketing, ABM, strategic differentiation, competitive positioning and much more.


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ACCOUNT BASED DATA

Anteriad to Make B2B Marketing Data Available On Snowflake Marketplace

Anteriad | November 04, 2022

Anteriad has partnered with Snowflake, the Data Cloud company, to make B2B data available on Snowflake Marketplace, enabling marketers, data scientists, business intelligence and analytics professionals’ access to live and ready-to-query data from Anteriad for smarter decision making. Snowflake Marketplace, powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allows companies to receive direct access to raw data products and leverage data quickly, securely, and cost-effectively. Snowflake Marketplace simplifies discovery, access, and the commercialization of data, data services, and applications, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud. “B2B marketers need data solutions that operate between platforms within their tech stack to help support various use cases,” said Todd Love, Chief Commercial Officer at Anteriad. “B2B marketers need data solutions that operate between platforms within their tech stack to help support various use cases. To empower marketers for adtech or martech initiatives, Anteriad delivers a broad set of differentiated data solutions that can help clients test, match, and deliver data through Snowflake Marketplace. Driving value from your first-party data is not new, but the ease and speed of which it can happen will help solve for various use cases without having to sign up for another black box. Solve for Account Based Marketing analytics, intent enrichment or firmographic hygiene all in one place,” said Todd Love, Chief Commercial Officer at Anteriad. With 500 billion monthly digital interactions, Anteriad provides a robust data offering to B2B marketers. Anteriad data available on Snowflake Marketplace includes a trove of data from intent insights to firmographics, and technographics. B2B marketers can use Anteriad data to understand their audience more deeply, discover new audiences, and orchestrate their campaigns across accounts, buying groups, channels and touchpoints with confidence. “Differentiated, reliable data contributes to better business outcomes, which is what Snowflake and Anteriad aim to deliver to customers. Snowflake Marketplace gives B2B Marketers access to data at scale in a secure environment and Anteriad helps meet customer demand for unique data that can help them get out in front. We look forward to watching our customers take advantage of these benefits,” said Kieran Kennedy, Head of Snowflake Marketplace. To become a Snowflake partner, get access to Snowflake’s self-service partner resources please visit www.snowflake.com/partners. About Anteriad For over 20 years, Anteriad has put B2B marketers in front of their next customer and ahead of their competition. With more than 500 billion buyer-related signals tracked every month on our award-winning Anteriad Marketing Cloud platform, customers like IBM, Microsoft, Forbes, SHRM, and Lenovo benefit from our high-fidelity B2B buyer data, full and self-service multichannel execution, analytics, and expert advisory to generate impactful ROI multiples. Start creating your future today – get to know us at https://anteriad.com/.

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ACCOUNT BASED EXECUTION

Uberflip Recognized in an Impressive 41 G2 Fall 2022 Reports

Uberflip | September 27, 2022

Uberflip, the leading cloud-based content experience platform (CEP), today announces it has been named to 41 G2 Fall 2022 reports with recognition as a leader in four G2 grid reports. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "The recognition that comes with being a leader in content experience in the G2 Grids is impactful because they represent the true feelings of customers," says Jason Dea, vice president of product at Uberflip. "We're hyper-focused on providing innovative solutions to create engaging, relevant content experiences at scale for each stage of the buyer journey for our customers. The fact that so many are finding value is extremely rewarding." Specifically, Uberflip was called out as a leader in the following reports: Enterprise Grid® Report for Account-Based Web and Content Experiences Enterprise Grid® Report for Content Experience Platforms Momentum Grid® Report for Content Experience Platforms Grid® Report for Content Experience Platforms "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. "Recognition from customers shows us we're on the right path and gives me even more confidence that what we're building next will continue to delight our customers and expand our nascent market". "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. To learn more about what real users have to say, or to leave your own review of Uberflip on G2's review page, please visit https://www.g2.com/products/uberflip/reviews. About Uberflip Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time. For more information, visit uberflip.com.

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TARGETED ACCOUNT STRATEGY

Demandbase Recognized as a G2 Fall 2022 Leader in a Remarkable 39 Reports

Demandbase | September 23, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today it has been recognized in 54 reports, including 42 grids across 11 different categories in the G2 fall 2022 reports. Recognition includes 39 as a leader, 13 as a high performer, and two in best relationship. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "We are constantly looking to improve and provide the best solutions for our customers. Our success really comes from customer accomplishments and it is always gratifying to see our customers using our platform to drive growth and telling their peers about their success." In today's economic climate, Smarter GTM™ is not only the fastest path to growth, it is essential for survival. Companies need to be able to do more with less and that means they need to work smarter, not harder. The fall G2 rankings solidify Demandbase as the Smarter GTM™ solution for companies and once again showcase Demandbase as a leader in the B2B GTM industry. Demandbase received highest rankings in the following reports: Enterprise Relationship Index for Account-Based Advertising Enterprise Relationship Index for Account-Based Analytics Enterprise Grid® Report for Account-Based Advertising Enterprise Grid® Report for Account-Based Analytics Enterprise Grid® Report for Account-Based Orchestration Platforms Enterprise Grid® Report for Attribution Mid-Market Grid® Report for Attribution In all, Demandbase was recognized in the following 11 categories; Account Data Management, Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platform, Account-Based Web and Content Experiences, Attribution, Buyer Intent Data Tools, Demand Side Platform (DSP), Market Intelligence, Marketing Account Intelligence, and Sales Intelligence. To read current reviews, write your own review, and hear from active Demandbase users, visit G2's review page, https://www.g2.com/products/demandbase-abm-platform/reviews. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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BUYER INTENT DATA

Bombora’s Intent Data Helps Inbox Insight Get Content to a Customer’s Hungriest Buyers

Inbox Insight, Bombora | October 14, 2022

Companies seeking to amplify the impact of their thought leadership should look to Bombora’s Planning and Measurement Suite. That’s the word from leading demand-generation specialist Inbox Insight, which used the Suite to help its customer figure out which members of its database were likeliest to convert — and experienced great success. Inbox Insight’s customer — an AI-powered search, discovery and recommendation engine solution provider — wanted to raise brand awareness across its target account list of more than 15,000 organizations. The customer, having created multiple pieces of marketing collateral, wanted to narrow that list down in order to distribute that content to the accounts likeliest to convert. “Using Bombora’s Planning and Measurement Suite, we were able to show our customer that during the previous year, 47.9% of the companies on its prospect list had shown interest in the topics our customer serves,” said Inbox Insight Head of Campaign Strategy Dan Smith. “We also demonstrated that most of this interest was coming from companies with more than 5,000 employees — a great thing to know.” Armed with these details, Inbox Insight outperformed its customer’s expectations, bringing in 859 Marketing Qualified Leads, or MQLs — contacts that requested at least two pieces of content — within just two months. Moreover, Inbox Insight helped its customer motivate a 32% boost in relevant research spikes, and saw interest in its customer’s service areas go up by 34.9% while the campaign was running. “Many companies struggle with how to get their expensively produced marketing content in front of the right prospects,” said Bombora CEO and Cofounder Erik Matlick. “Many companies struggle with how to get their expensively produced marketing content in front of the right prospects,” said Bombora CEO and Cofounder Erik Matlick. “Using intent data to determine exactly where to send that marketing collateral displays a new use of this powerful tool. We look forward to helping other companies achieve similar results, and to finding new ways to use intent data to improve business results.” About Inbox Insight Inbox Insight are B2B demand-generation specialists offering many digital marketing campaigns to engage our audience of 4.1m active business professionals. Helping brands across the globe drive demand among HR, IT, Marketing, Finance and Business Management communities, we help you generate the right response for your B2B campaign objectives. Learn more at https://www.inboxinsight.com/ . About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

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ACCOUNT BASED DATA

Anteriad to Make B2B Marketing Data Available On Snowflake Marketplace

Anteriad | November 04, 2022

Anteriad has partnered with Snowflake, the Data Cloud company, to make B2B data available on Snowflake Marketplace, enabling marketers, data scientists, business intelligence and analytics professionals’ access to live and ready-to-query data from Anteriad for smarter decision making. Snowflake Marketplace, powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allows companies to receive direct access to raw data products and leverage data quickly, securely, and cost-effectively. Snowflake Marketplace simplifies discovery, access, and the commercialization of data, data services, and applications, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud. “B2B marketers need data solutions that operate between platforms within their tech stack to help support various use cases,” said Todd Love, Chief Commercial Officer at Anteriad. “B2B marketers need data solutions that operate between platforms within their tech stack to help support various use cases. To empower marketers for adtech or martech initiatives, Anteriad delivers a broad set of differentiated data solutions that can help clients test, match, and deliver data through Snowflake Marketplace. Driving value from your first-party data is not new, but the ease and speed of which it can happen will help solve for various use cases without having to sign up for another black box. Solve for Account Based Marketing analytics, intent enrichment or firmographic hygiene all in one place,” said Todd Love, Chief Commercial Officer at Anteriad. With 500 billion monthly digital interactions, Anteriad provides a robust data offering to B2B marketers. Anteriad data available on Snowflake Marketplace includes a trove of data from intent insights to firmographics, and technographics. B2B marketers can use Anteriad data to understand their audience more deeply, discover new audiences, and orchestrate their campaigns across accounts, buying groups, channels and touchpoints with confidence. “Differentiated, reliable data contributes to better business outcomes, which is what Snowflake and Anteriad aim to deliver to customers. Snowflake Marketplace gives B2B Marketers access to data at scale in a secure environment and Anteriad helps meet customer demand for unique data that can help them get out in front. We look forward to watching our customers take advantage of these benefits,” said Kieran Kennedy, Head of Snowflake Marketplace. To become a Snowflake partner, get access to Snowflake’s self-service partner resources please visit www.snowflake.com/partners. About Anteriad For over 20 years, Anteriad has put B2B marketers in front of their next customer and ahead of their competition. With more than 500 billion buyer-related signals tracked every month on our award-winning Anteriad Marketing Cloud platform, customers like IBM, Microsoft, Forbes, SHRM, and Lenovo benefit from our high-fidelity B2B buyer data, full and self-service multichannel execution, analytics, and expert advisory to generate impactful ROI multiples. Start creating your future today – get to know us at https://anteriad.com/.

Read More

ACCOUNT BASED EXECUTION

Uberflip Recognized in an Impressive 41 G2 Fall 2022 Reports

Uberflip | September 27, 2022

Uberflip, the leading cloud-based content experience platform (CEP), today announces it has been named to 41 G2 Fall 2022 reports with recognition as a leader in four G2 grid reports. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "The recognition that comes with being a leader in content experience in the G2 Grids is impactful because they represent the true feelings of customers," says Jason Dea, vice president of product at Uberflip. "We're hyper-focused on providing innovative solutions to create engaging, relevant content experiences at scale for each stage of the buyer journey for our customers. The fact that so many are finding value is extremely rewarding." Specifically, Uberflip was called out as a leader in the following reports: Enterprise Grid® Report for Account-Based Web and Content Experiences Enterprise Grid® Report for Content Experience Platforms Momentum Grid® Report for Content Experience Platforms Grid® Report for Content Experience Platforms "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. "Recognition from customers shows us we're on the right path and gives me even more confidence that what we're building next will continue to delight our customers and expand our nascent market". "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. To learn more about what real users have to say, or to leave your own review of Uberflip on G2's review page, please visit https://www.g2.com/products/uberflip/reviews. About Uberflip Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time. For more information, visit uberflip.com.

Read More

TARGETED ACCOUNT STRATEGY

Demandbase Recognized as a G2 Fall 2022 Leader in a Remarkable 39 Reports

Demandbase | September 23, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today it has been recognized in 54 reports, including 42 grids across 11 different categories in the G2 fall 2022 reports. Recognition includes 39 as a leader, 13 as a high performer, and two in best relationship. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "We are constantly looking to improve and provide the best solutions for our customers. Our success really comes from customer accomplishments and it is always gratifying to see our customers using our platform to drive growth and telling their peers about their success." In today's economic climate, Smarter GTM™ is not only the fastest path to growth, it is essential for survival. Companies need to be able to do more with less and that means they need to work smarter, not harder. The fall G2 rankings solidify Demandbase as the Smarter GTM™ solution for companies and once again showcase Demandbase as a leader in the B2B GTM industry. Demandbase received highest rankings in the following reports: Enterprise Relationship Index for Account-Based Advertising Enterprise Relationship Index for Account-Based Analytics Enterprise Grid® Report for Account-Based Advertising Enterprise Grid® Report for Account-Based Analytics Enterprise Grid® Report for Account-Based Orchestration Platforms Enterprise Grid® Report for Attribution Mid-Market Grid® Report for Attribution In all, Demandbase was recognized in the following 11 categories; Account Data Management, Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platform, Account-Based Web and Content Experiences, Attribution, Buyer Intent Data Tools, Demand Side Platform (DSP), Market Intelligence, Marketing Account Intelligence, and Sales Intelligence. To read current reviews, write your own review, and hear from active Demandbase users, visit G2's review page, https://www.g2.com/products/demandbase-abm-platform/reviews. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Read More

BUYER INTENT DATA

Bombora’s Intent Data Helps Inbox Insight Get Content to a Customer’s Hungriest Buyers

Inbox Insight, Bombora | October 14, 2022

Companies seeking to amplify the impact of their thought leadership should look to Bombora’s Planning and Measurement Suite. That’s the word from leading demand-generation specialist Inbox Insight, which used the Suite to help its customer figure out which members of its database were likeliest to convert — and experienced great success. Inbox Insight’s customer — an AI-powered search, discovery and recommendation engine solution provider — wanted to raise brand awareness across its target account list of more than 15,000 organizations. The customer, having created multiple pieces of marketing collateral, wanted to narrow that list down in order to distribute that content to the accounts likeliest to convert. “Using Bombora’s Planning and Measurement Suite, we were able to show our customer that during the previous year, 47.9% of the companies on its prospect list had shown interest in the topics our customer serves,” said Inbox Insight Head of Campaign Strategy Dan Smith. “We also demonstrated that most of this interest was coming from companies with more than 5,000 employees — a great thing to know.” Armed with these details, Inbox Insight outperformed its customer’s expectations, bringing in 859 Marketing Qualified Leads, or MQLs — contacts that requested at least two pieces of content — within just two months. Moreover, Inbox Insight helped its customer motivate a 32% boost in relevant research spikes, and saw interest in its customer’s service areas go up by 34.9% while the campaign was running. “Many companies struggle with how to get their expensively produced marketing content in front of the right prospects,” said Bombora CEO and Cofounder Erik Matlick. “Many companies struggle with how to get their expensively produced marketing content in front of the right prospects,” said Bombora CEO and Cofounder Erik Matlick. “Using intent data to determine exactly where to send that marketing collateral displays a new use of this powerful tool. We look forward to helping other companies achieve similar results, and to finding new ways to use intent data to improve business results.” About Inbox Insight Inbox Insight are B2B demand-generation specialists offering many digital marketing campaigns to engage our audience of 4.1m active business professionals. Helping brands across the globe drive demand among HR, IT, Marketing, Finance and Business Management communities, we help you generate the right response for your B2B campaign objectives. Learn more at https://www.inboxinsight.com/ . About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

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Account Based Marketing - is your ABM programme still working? The Craft Consulting

Do you want to make the competition irrelevant? We are The Craft – a strategic consultancy. We make our clients differentiated, competitive and more relevant in their markets. Visit https://thecraft.consulting for more insight on Account Based Marketing, ABM, strategic differentiation, competitive positioning and much more.

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