Marketo and ON24 Partnership Empowers Marketers to Turn Engagement into Revenue

With 81 percent of marketers expecting the majority of their decisions to be data-driven by 2020, it's critical for organizations to build an integrated marketing technology stack that streamlines data collection and provides customer insights. That's why today, ON24, the technology leader helping companies create live, always-on and personalized digital experiences, is teaming up with Marketo, an Adobe company, to help marketers deliver an end-to-end demand generation solution by integrating the webinar channel. Building on the industry's most seamless and robust webinar data integration, this multi-year agreement will provide even more value to the thousands of customers who already use ON24 and Marketo to engage and understand their audience. "Marketers use ON24 and Marketo to gain actionable insights into their prospects' buying journeys and convert them into lifetime customers," says Sharat Sharan, CEO, ON24. "We're excited to strengthen our relationship, and together, help marketers deliver digital experiences that captivate audiences and drive revenue." Both Marketo and ON24 are committed to helping marketers move beyond superficial tactics toward experiences that form meaningful connections with their prospects. This relationship furthers that goal, enabling marketers to create data-rich ON24 webinars and content experiences, capture every interaction, and automatically transfer that intelligence directly to Marketo. By having these behavioral insights inside Marketo, marketers also gain a powerful way to accelerate and scale personalized and account-based marketing strategies.