Marketo Selects Predictive Marketing Leader EverString as Launch Partner for Marketo ABM

EverString, the largest and fastest-growing predictive marketing and predictive sales SaaS company, today announced that it has expanded its partnership with Marketo, Inc., to enable marketing and sales teams to target, engage, and manage the accounts with the most revenue potential for their business. "EverString is proud to be the predictive marketing partner in the Marketo Account-Based Marketing ecosystem," said J.J. Kardwell, President and Co-founder of EverString. "The combination of EverString's target account selection and similar company identification capabilities with Marketo's central account management, cross-channel engagement, and revenue-based analytic capabilities make achieving ABM success easier than ever." Marketo ABM is the only solution that provides companies with all the essentials for aligning sales and marketing more closely, giving them the ability to engage and nurture the account, at each touchpoint, scale through automation, and give sales deeper insights into key accounts. Companies can then choose partner solutions from the Marketo LaunchPoint® ecosystem to customize their ABM strategy. As one of the inaugural Marketo ABM launch partners, EverString puts the power of applied machine learning and artificial intelligence (AI) into the hands of B2B marketing and sales teams, enabling target account selection, accelerated pipeline creation, and enhanced prospecting.