MDR Announces New Digital Marketing Tool, Providing Education Marketers With Easy Access to Best-in-Class Data and Campaign Development Tools

MDR | March 12, 2020

Building on its recent launch of MDR ConnectED Cloud, MDR, a division of Dun & Bradstreet, today announced the MDR ConnectED Reach platform, its next generation digital marketing campaign deployment tool. Now available to early adopters, MDR ConnectED Reach aligns the company’s trusted data with innovative and modern services and tools for managing and creating successful email, social media and digital marketing campaigns.
MDR’s ConnectED Cloud, announced December 2019, is a revolutionary e-commerce platform that provides customers instant access to high quality education data, tools and services. Designed to drive increased performance for sales and marketing leaders, MDR ConnectED Cloud provides unparalleled access to education institution data, personnel contact information and valuable firmographics as well as the ability to create targeted audiences at the click of a button.

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ACCOUNT MANAGEMENT

Demandbase Included in 2021 Gartner® Market Guide for Revenue Data Solutions

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has been identified as a Representative Vendor in the 2021 Gartner Market Guide for Revenue Data Solutions.[1] According to this report “revenue data solutions provide actionable context about customers and prospects, making planning, acceleration and engagement activities more effective.” As per this report, the six key factors that differentiate most vendors are data sources, intent data, predictive analytics, customization, integration and privacy. “We’re really honored to be identified by Gartner in this Market Guide report,” said Jon Miller, chief marketing and product officer at Demandbase. “We believe that the value of revenue data solutions in the B2B world has become abundantly clear, and Demandbase is one of the few vendors that delivers extensive breadth and depth in both data and functionality. We’re constantly working toward expanding all of this even more and continuing to give customers the most premium solution available on the market.” According to this report: One of the strategic planning assumptions is “by 2024, early adoption of RDS will propel progressive B2B organizations to achieve growth at three times that of those who delay.” The adoption of revenue operations will become more common. Intent data and other behavioral components will increase in value. Revenue data solutions (RDS) have progressed considerably in the last few years, moving from commoditized contact/company data enrichment and cleanup into predictive and multi-sourced solutions for actionable customer context across commercial silos. *Gartner, “Market Guide for Revenue Data Solutions,” Tom Cosgrove, Jeffrey Cohen, September 29, 2021. Gartner Disclaimer GARTNER is registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.

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ACCOUNT-BASED ANALYTICS

Metadata Awarded 4th and 5th Patents As They Build First Demand Gen Platform for B2B Marketing

Metadata | February 07, 2022

Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Today, the platform helps B2B marketers with building highly targeted audiences across channels, launching a high volume of campaign experiments, and self-optimizing those to what drives the most efficient revenue. The company currently has over 170 customers benefiting from this current technology. With a mission to get Marketers closer to revenue, these two new patents will not only boost the performance of the existing campaigns platform but will introduce an entirely new capability to establish new technology integrations and enable new marketing strategies using a “playbook” concept. “These patents are taking a step beyond a simple instruction manual to help customize and execute new marketing strategies based on a particular customer’s needs,” said Gil Allouche, CEO, Metadata. “These patents are taking a step beyond a simple instruction manual to help customize and execute new marketing strategies based on a particular customer’s needs,” said Gil Allouche, CEO, Metadata. “We’re building a platform that allows revenue marketers to automatically run completely pre-optimized programs that apply proven B2B marketing best practices and playbooks across channels and technologies.” The first patent was granted to Metadata for its proactive marketing technology. This new technology ingests a customer’s historical data from across their channels and technologies, understands the customer’s desired outcomes, and recommends best-next-step marketing strategies to achieve those outcomes most efficiently. The second patent was granted for Metadata’s use of templates and playbooks that are digitally embedded into the platform that will apply proven B2B marketing best-practice strategies to customers’ campaigns and technology integrations. As an example, on the first login, a new Metadata customer can integrate their technology stack, tell Metadata what outcomes they are trying to achieve, and the platform will go to work. It ingests years of detailed data, analyzes it against all previous customers, campaigns, technologies, and outcomes, and recommends to the user a specific way to set up and implement their technologies, as well as specific campaigns to run, in order to most efficiently and quickly achieve their goals. Metadata’s first application of this was with LinkedIn Conversation Ads. Metadata provided Conversation Ad templates that had been pre-optimized with hundreds of thousands of dollars of ad spend, directly within the platform so their customers could run similar campaigns. Metadata has captured detailed data from a growing customer base, including some of today’s most successful B2B companies, and will be able to leverage this data anonymously to make future predictions and recommendations across all their clients. The platform can then automatically take action based on this data, improving campaign performance while needing fewer resources. “Historically, AI has been more of a novelty. Now, it’s embedded everywhere in our personal lives,” said Allouche. “It’s innate – we trust it without question when we need directions or groceries at our door. On the business side, however, we are only on the brink of its possibilities. But the technology is here, and ready to be leveraged.’ Start generating revenue through your marketing today at https://metadata.io/. About Metadata Metadata is the first demand generation platform that launches paid campaign experiments and self-optimizes to revenue. Through AI and machine learning, Metadata helps B2B marketers automate the repeatable and time-consuming parts of running paid campaigns so they can focus more of their time on strategy, targeting, and creative. B2B marketers at Zoom, Okta and ThoughtSpot rely on Metadata to get closer to revenue. Start experimenting so you can get revenue faster with https://metadata.io/.

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ACCOUNT-BASED ANALYTICS

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

Clinch, Intent IQ | January 18, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "In addition to Intent IQ's industry-leading scale across cookieless environments like CTV and mobile, their data is accessible in real-time and without latency. This is a game changer in enabling faster, more precise decisioning and optimizations at scale." The partnership scales Clinch's identity and data enrichment solutions on an individual or household basis across environments that lack deterministic IDs, including CTV and in-app/iOS. This helps marketers achieve cross-app, cross-site and cross-device targeting and attribution in a privacy compliant manner, and is easily activated with the click of a button during campaign setup in the Clinch UI. This joint solution is compatible with all systems and platforms, no integration work is required. The Clinch identity graph is enhanced with Intent IQ's massive footprint that dynamically maps over 114 million households across North America, and includes over 355 million CTV IDs and 448 million MAIDs. This robust cross-channel identity graph is the first of its kind based on a stack of complex algorithms and AI, combined with one of the largest deterministic datasets in North America. All data is transmitted via a single call, versus several calls per data source, offering deterministic accuracy, probabilistic scale, and unparalleled efficiency. Real-time data syncing is another unique component, as other identity partnerships rely on an offline syncing process that results in slower analysis and optimizations and data discrepancies. "Gone are the days when marketers were limited by fragmented data signals or absent identifiers," said Dror Ben-Yishai, CTO at Intent IQ. "Our partnership with Clinch reflects our commitment to providing marketers innovative and scalable identity resolution across all environments, and the flexibility to work with any existing data stack or partner integrations." Future iterations of the partnership will open up Clinch clients to enhanced demographic and attribute data to be used for compound decisioning logic and optimizations. Clinch partner integrations are intended for simple plug and play enablement, and easily activated with the click of a button in their SaaS platform. About Clinch Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omni-channel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV. For more information visit: www.clinch.co. About Intent IQ Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprised of over 150 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. Its solutions include privacy-friendly identity resolution, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

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CORE ABM

Recent Report Identifies RollWorks as a Top Vendor among Account-Based Marketing Platforms

RollWorks | April 05, 2022

RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue. RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that "RollWorks has aligned with other high-quality, less expensive marketing technologies to distinguish itself as a feature-rich solution for organizations not willing to pay a premium for ABM capabilities." We believe the report recognizes RollWorks' incredible momentum over the past year, stating that, "RollWorks has been a fast follower of established ABM platforms, most recently expanding its account scoring and prioritization capabilities. These enhancements have allowed the company to begin moving upmarket." According to the report, "Customers praised RollWorks for its display capabilities and its expanding feature set." In a recent RollWorks poll of marketing and sales professionals, nearly 75% of respondents indicated that ABM is a critical part of their mix—alongside inbound, marketing automation, and other demand generation strategies. Digital advertising was widely cited as the most pervasive channel, 54% more likely to be used to drive account-based marketing than segmented email and 106% more likely to do so than high-end and/or personalized gifting. "Since RollWorks launched in 2018, we have continued to lead ABM market innovation and adoption, and we're proud to be recognized as the best for high-growth companies focused on value," said Mihir Nanavati, President of Rollworks. "Since RollWorks launched in 2018, we have continued to lead ABM market innovation and adoption, and we're proud to be recognized as the best for high-growth companies focused on value," said Mihir Nanavati, President of Rollworks. "Our team has worked diligently to bring new capabilities like Account Journeys, Journey Stages, and Journey Events to our customers, as well as bolster our ecosystem with market-leading partners like Bombora and G2 to provide a broad solution for marketing and sales teams to execute and measure account-based programs." About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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Visitor, we know there’s rarely enough time in the day to take on the challenge of change, but you’re closer to starting that journey than you think! By simply watching this video, you’ll be on your way to transforming your marketing and one step closer to success! So what’s stopping you? That’s right; nothing.

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