Measuring Marketing Efficiency Is Only the Beginning

If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data that can make a difference in driving your marketing strategy. It’s not exactly a secret that marketing is expensive — especially digital marketing. It’s important not only to get as high an ROI on your marketing investment as possible, but to also ensure that marketing is both efficient and effective. We know that measuring the efficiency of marketing is as critical to the success of the modern marketer as is measuring the ROI of their marketing efforts. The fact is this and nothing less: Marketers who measure what they do get more leads and sales for less time and effort.