Meredith’s Magnolia Journal Ups the Ante Again | Industry Notes
It's just the latest addition to the client-facing arsenal for SourceMedia, which in March revealed a suite of new data targeting solutions aimed at account-based marketing, audience extension and segmentation, and programmatic-direct. Other upcoming initiatives, Yorke says, include diving into video (particularly on Facebook), a new native advertising product, and a premium version of the company's SourceSelect account-based marketing solution.