Merkle Joins Hands with LinkedIn and Madison Logic

Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and certified teams and custom training opportunities. Here's a list that LinkedIn Marketing Solutions's B2B product suite will align with Merkle B2B's areas of focus, such as marketing and media, technology, creative, CRM, data insights and analytics, and research.

Madison Logic's account-based marketing platform will allow Merkle B2B to drive client strategy with insights from its proprietary ML. Data Cloud. On this, Madison Logic CEO Tom O'Regan mentioned that today, the only way to reach overloaded B2B buyers is through multi-channel digital account-based marketing. This will enable sellers with information about buyer intent. The company is delighted to partner with Merkle B2B to help mutual clients make well-versed decisions on reaching buyers at every stage in the best ways. Merkle B2B account is also being given an advanced ABM certification program.