ACCOUNT BASED DATA

Merkle Named a Leader Among Customer Data Strategy and Activation Providers

Merkle | July 07, 2022 | Read time : 03 min

Customer Data Strategy
Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research, Inc. The agency is recognized for its focus on connecting marketing to customer experience, e-commerce, and technology.

The Forrester Wave™: Customer Data Strategy and Activation Services Wave, Q2 2022, used 27 criteria to evaluate eight providers. The report reveals how each measure up and helps marketers select the appropriate partner to meet their needs.

According to the report, "Merkle serves as the glue that connects departments, data, and dentsu agencies." The report also noted "with a long legacy in direct marketing, Merkle is highly capable of database builds and management. And it receives high marks for its technology capabilities," and went on to say that, "Merkle has a deep analytics bench and takes an analytical approach to much of its work." Merkle received the highest possible scores in many criteria, including first-party PII management, data sourcing, zero-party data, regulatory compliance, marketing technology, cross-channel marketing execution, and advanced customer analytics.

"We are honored to be recognized by Forrester as a Leader in customer data strategy and activation services. This ranking is a validation of our vision and our ability to execute on that vision," said Pete Stein, President, Merkle Americas.

"We are honored to be recognized by Forrester as a Leader in customer data strategy and activation services. This ranking is a validation of our vision and our ability to execute on that vision," said Pete Stein, President, Merkle Americas. "Merkle partners with brands to deliver on customer expectation – systemically applying data and tools to integrate customer experiences and optimize value, now and ongoing."

The company's newest ranking complements dentsu's evaluation as a Strong Performer in The Forrester Wave™: Global Digital Experience Services, Q2 2022. That report noted that dentsu's "identity product, marketing execution platform, and ShopNXT retail enablement tools are strong core assets that dentsu uses to augment clients' XA." Dentsu received the highest possible scores in the customer experience strategy and insights services, digital marketing strategy/implementation services, immersive (AR/VR) experience services, proprietary software assets, and privacy resources criteria.

About Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC.

Spotlight

B2B organizations are turning to ABM practices to identify the businesses, buying centers and decision makers with whom they want to establish relationships. This is nothing new to a lot of sales teams — they’ve been taking this approach for a long time. However, B2B marketers now have the sophistication and the automation available to them to wade in and start adopting this strategy. The timing is perfect because the B2B sale is getting more complex. According to IDG, “up to 17 people can now influence enterprise B2B purchases — a 70% increase since 2011.”1


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ABM ACCOUNTS

Demandbase Takes Top Spots on 40 of G2's Summer Grid® Reports

Demandbase | June 24, 2022

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ACCOUNT BASED ANALYTICS

Momentum and ITSMA Invest in Learning & Development with Enhanced Talent and Expanded Offerings

Momentum, the global growth consultancy | May 20, 2022

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ACCOUNT BASED EXECUTION

AdDaptive Named a Contender among the top B2B Advertising Solutions

AdDaptive | August 08, 2022

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ACCOUNT BASED EXECUTION

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6sense | June 23, 2022

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Spotlight

B2B organizations are turning to ABM practices to identify the businesses, buying centers and decision makers with whom they want to establish relationships. This is nothing new to a lot of sales teams — they’ve been taking this approach for a long time. However, B2B marketers now have the sophistication and the automation available to them to wade in and start adopting this strategy. The timing is perfect because the B2B sale is getting more complex. According to IDG, “up to 17 people can now influence enterprise B2B purchases — a 70% increase since 2011.”1

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