Metadata.Io Account-Based Advertising Was Named A Leader In The G2 Summer 2021 Grid Report

Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect.

Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following factors: time to ROI, how well it satisfies criteria, user adoption, and likely to suggest.


Metadata regularly has the best satisfaction ratings throughout the whole competitive field, with 99 percent of customers rating it 4 or 5 stars and 92 percent saying they would suggest Metadata.io to other B2B marketers.

In addition, Metadata.io is a market leader in Lead Intelligence, Marketing Account Intelligence, Account-Based Analytics, and Account-Based Orchestration Platforms. “ Our #1 priority at Metadata is to client happiness, and our success is mirrored in our devoted customers,” stated Gil Allouche, CEO and creator of Metadata. “A customer's word will always carry more weight than how an industry analyst ranks you. G2 allows enterprises to be showcased directly from the mouths of their consumers. It is a wonderful honour to receive such nice feedback and recognition on a regular basis.”

“Metadata is gaining traction as the #1 product in many G2 Summer 2021 Index Reports across Account-Based Advertising and Account-Based Orchestration,” stated Emily Malis, Market Research Manager at G2. “Metadata has also been recognised as a Leader in many ABM Summer 2021 Grid Reports, including Account-Based Advertising, Account-Based Analytics, and Marketing Account Intelligence. This verifies how consumers use its features completely as part of their account-based strategy. G2's reports are powered by the real voice of the consumer, and Metadata's reviews continue to get above-average customer response. There are new and inventive methods to perform account-based marketing, and Metadata is leading the way in tying B2B marketers to revenue.”

B2B marketers utilise Metadata to execute large-scale sponsored marketing tests. Metadata's demand generation platform automates campaign launch, identifies the most effective trials, and self-optimizes based on what generates pipeline and revenue.
Revenue marketers at Zoom, Okta, and ThoughtSpot have seen up to 4.5X ROI in as little as 90 days using Metadata.

The G2 Grid is based on actual, unbiased user evaluations and algorithmically ranks platforms based on product reviews provided by G2 Crowd members and data gathered from internet sources and social networks. The G2 Crowd rating considers numerous criteria that purchasers should evaluate, such as product characteristics, vendor market presence, customer contentment, G2 Net Promoter Score®, and the quality and age of reviews. In both studies, vendors are evaluated based on customer satisfaction and market presence.

About Metadata:
Metadata is the first demand generation tool that runs sponsored marketing trials and self-optimizes to revenue. Metadata uses AI and machine learning to assist B2B marketers automate the repetitive and time-consuming elements of running sponsored campaigns, allowing them to spend more time on strategy, targeting, and creative. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to get closer to revenue.