On December 29, Mobiquity Technologies, Inc. announced a new feature for MobiExchange, its SaaS platform for digital advertising and data services. It has been rolled out keeping in mind the evolving digital campaign needs of their customers. Their MobiExchange platform provides marketers valuable first-party data, which helps them drive their digital marketing campaigns accurately by using SMS along with the existing suite of programmatic advertising options.
"Our mission is to provide our customers with a service platform that is affordable, quick to implement, and designed for the end user. The MobiExchange platform was built to enable the quick and seamless integration of new features that will help support clients in the ever-changing digital marketing environment. We are excited to offer all of our customers this new channel to enhance audience reach and optimize campaigns more precisely,” shared Dean Julia, CEO of Mobiquity Technologies. MobiExchange allows advertisers to convert their offline data to actionable data almost instantly without having to spend on an expensive in-house tech team.
"Our mission is to provide our customers with a service platform that is affordable, quick to implement, and designed for the end user. The MobiExchange platform was built to enable the quick and seamless integration of new features that will help support clients in the ever-changing digital marketing environment. We are excited to offer all of our customers this new channel to enhance audience reach and optimize campaigns more precisely,” shared Dean Julia, CEO of Mobiquity Technologies.
SMS is an important aspect of omnichannel marketing strategy. Time-sensitive and/or short messages with a call to action have shown good results in meeting campaign goals.
Mobiquity integrating it into its platform can allow its clients to target accounts through an additional medium. They no longer need to engage a different partner for handling SMS targeting. Additionally, marketing dollars might be better spent by the users, and they get to concentrate on how the receiver prefers to receive messages.
MobiExchange is a SaaS platform that assists users with digital advertising and data services. It is designed for people from a non-technical background so they can reach their target audiences with ease.
Mobiquity Technologies, Inc. is a PaaS company for data and advertising. It has one of the largest audience databases in the USA, which enables advertisers and marketers to expand their reach.
Note: The forward-looking statements made in this article are under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995.