ABM Accounts

MoEngage Uses G2 to Drive Demand and Strengthen Brand

MoEngage, one of G2’s customers, have successfully leveraged G2’s marketplace to establish credibility, boost brand awareness, and to drive demand for their customer engagement platform.

While MoEngage had a greater product and high customer gratification, the team noticed they were not talented to capture the attention of prospective buyers. They knew they required more social proof of their greater product and high customer fulfillment to progress their conversion rates with high-intent G2 market visitors.

Moreover, they were hoping to drive more demand for their product, and comprehend more about their purchasers in order to abridge sales cycles.

In order to make themselves as a dependable, trustworthy brand, MoEngage set out to scale the volume and superiority of the reviews on their G2 product outline. This would build trust with G2 Profile visitors, and earn MoEngage a better position on the G2 Customer Engagement Grid Report. In order to ensure their reviews would be both comprehensive and honest, they would focus their campaign on customers with high health scores.

Once brand and reputation was established through review collection, MoEngage planned to turn those profile visits into a demand gen driver. By leveraging G2 Buyer Intent signals, MoEngage would be able to build comprehensive account based marketing campaigns targeting accounts that visited their profile, their category, their competitors’ profiles, or compared them in a side-by-side comparison. This ABM play would close the gap between the marketing and sales teams, and deliver consistent, relevant messaging to in-market buyers throughout the buyer journey.

About MoEngage

MoEngage is an insights-led customer engagement platform built for product owners and customer-obsessed marketers. MoEngage allows hyper-personalization at scale across many channels like mobile push, in-app, email, on-site messages, web push, and SMS. With AI-powered automation and optimization, brands can examine audience behavior and involve consumers with modified communication at every touchpoint across their lifecycle.

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