MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization

MRP, the only enterprise-class predictive ABM platform, today announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the SiriusDecisions Demand Waterfall® qualification stages. Since its debut, the SiriusDecisions Demand Waterfall has been adopted in countless B2B organizations, as the standard for measuring and optimizing demand creation efforts.