MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization

MRP Prelytix | May 06, 2019

MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization
MRP, the only enterprise-class predictive ABM platform, today announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the SiriusDecisions Demand Waterfall® qualification stages. Since its debut, the SiriusDecisions Demand Waterfall has been adopted in countless B2B organizations, as the standard for measuring and optimizing demand creation efforts.

Spotlight

Personalization and customization due to better market segmentation go hand-in-hand to drive unprecedented gains in sales. Instead of one or two attributes to define four or five segments, we can use 10-12 attributes to create tens of thousands of segments...


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Mojo Media Labs Joins Inc. Magazine’s List of Texas’s Fastest-Growing Private Companies

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Spotlight

Personalization and customization due to better market segmentation go hand-in-hand to drive unprecedented gains in sales. Instead of one or two attributes to define four or five segments, we can use 10-12 attributes to create tens of thousands of segments...

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