On May 25, MRP, the only enterprise-level account-based sales and marketing platform, announced a live webinar, ‘The Role of ABM Technologies in the Enterprise’, with Principal Analyst Malachi Threadgill as a guest. This webcast will offer actionable insights from Forrester’s research and guide attendees through vital considerations enterprises need to look for when assessing and implementing ABM platform capabilities. The hour-long webinar is on Tuesday, June 7, 2022, at 2.30 pm EDT.
“Account-Based Marketing has different requirements for success based on the company's size and complexity of the business,” said Mark Ogne, CMO of MRP and founder of the ABM Consortium.
“Account-Based Marketing has different requirements for success based on the company's size and complexity of the business,” said Mark Ogne, CMO of MRP and founder of the ABM Consortium. “Larger organizations must take into consideration a myriad of solutions, business units, and buying groups. We’re excited to host Malachi to provide enterprise marketers with access to ABM data, insights, and strategies unique to their specific needs and goals.”
ABM has become crucial to B2B marketers’ strategies in the past five years, according to Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. This report also highlights how the ABM platform market has matured and consolidated to the point of vendor’s unique offerings being indistinguishable. Things become more complex because each organization has individual and specific needs based on the kind of people, processes and technologies in place.
In this webinar, Forrester analyst Threadgill will talk about why enterprises need to look at ABM platform capabilities from a different angle and interpret recent Forrester research from the perspective of large global organizations. Areas of discussion include:
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Enterprise Administration: The ability to operate in a single platform, share insights and measurements, and execute programs independently or in concert with SMEs.
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Advanced-Data Management: Recompose account-based data from contact-based systems to a central source of account truth.
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Intelligent Insights: Next generation of intent and predictive analytics can identify signals across the buyer journey with AI that prescribes the next best actions.
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Omnichannel Orchestration: Coordinate content and messages across channels with real-time insights and lightning-fast ML that influences the buyers’ journey.
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Revenue-Based Metrics: Account-level measurement and drilling down from programs to tactics.
MRP was recently named a leader in the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. Its unique attribution capabilities connect individual channels to ABM-influenced pipelines. The report also highlighted its multi-tenant capabilities and global support.