Must-Have Tools & Tactics: B2B Marketers Share The Solutions & Strategies They Are Prioritizing For 2018

Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers?We asked 10 top practitioners what their must-have tactics and tools were for 2018. The responses represented a wide range of business priorities and cutting-edge solutions marketers are prioritizing to better engage B2B buying groups — from experimenting with live video and intent monitoring to developing omnichannel marketing strategies.The following overview covers the tools & tactics marketers from companies such as Aptos, DELL EMC, TeleTech and Quarry have planned for this year.In 2018, Crowe needs to get more aggressive testing technology tools. Right now, we are focused on content measurement and hope to pilot LookBookHQ to create meaningful, self-directed content experiences for our clients and prospects — and to help us better assess the relative value of our content. We also see value in testing Conversica to augment our inside sales efforts. Having a “virtual assistant” tirelessly nurture prospects until they are ready to raise their hand could have a dramatic positive impact. The bottom line? We must aggressively test new approaches and tools to stay relevant and competitive.