NextRoll to deliver 5x Increase in Profitability, Announced New Growth With New CEO Robin Bordoli

NextRoll, Inc | August 11, 2020

NextRoll, Inc., the marketing technology company delivering products for ambitious marketers to grow their business, today announced it is projected to deliver over $175M revenue this fiscal year. Despite the macro-economic challenges happening across the globe, the company is projecting record EBITDA into the eight figures and growing more than 400 percent year-over-year. Using its machine learning and data platform infrastructure, NextRoll serves tens of thousands of customers globally. Its two major business units, RollWorks and AdRoll, have seen growing traction in both software revenue and subscribers as the company continues to expand beyond its media foundations.

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Adobe Sign provides an always-on, birds-eye view of deals in progress, enabling everything from checking an e-signature status in real time to quickly making revisions or additions. Sales agreements are a big component of any customer relationship. Adobe Sign allows sales leaders an always-on dashboard of their deals with regard


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ACCOUNT BASED DATA

Forsta accelerates innovation and scales capabilities to advance the market research industry

Forsta | November 29, 2022

Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, is reporting significant innovation and expansion of the company’s market research technology offerings in the past six months. Since the company’s acquisition by Press Ganey in the second quarter of this year, Forsta has quickly directed the increased investment into accelerated innovation and the development of new capabilities across its Human Experience (HX) Platform, which serves market research agencies (MRAs), enterprise market research teams, and CX and EX professionals. Built on 30 years of market research and technology expertise, Forsta’s HX Platform brings together quantitative and qualitative research tools, expert analysis capabilities, data storytelling and visualizations, and tactical and strategic action management in one unified solution. These combined capabilities enable market research and experience professionals to gather, analyze, visualize and act upon human insights. “In just six months, Forsta’s acquisition by Press Ganey has become the catalyst for turbocharged innovation across our solutions serving the market research sector."- Kyle Ferguson CEO, Forsta. “In just six months, Forsta’s acquisition by Press Ganey has become the catalyst for turbocharged innovation across our solutions serving the market research sector. With the infusion of new resources, we have seized this opportunity to enhance and expand our solutions into new areas, empowering market research professionals to get closer to the full human experiences of their audiences. Forsta has a 30-year heritage of pioneering market research technology, and we intend to continue to innovate at rapid pace on a global scale to support the growth of our market research partners.” -Kyle Ferguson CEO, Forsta Since May 2022, Forsta has rolled out new and improved capabilities via product updates and strategic acquisitions, including: SmartHub: An advanced, centralized data management system, SmartHub combines and transforms data from a variety of touchpoints, channels and third-party integrations, enabling analysis of data in a single intelligent hub. Continuous and automated mapping enables Forsta customers to visualize synchronized real-time data, and to build out tailored reports and dashboards. InterVu: Purpose-built for the needs of market researchers, InterVu enables focus group leaders to seamlessly facilitate online group discussions with a feature-rich, fast and secure digital experience. The newly redesigned InterVu includes integration of Adobe Connect 12, 1080p, real-time polls, video, document and screen sharing, and retains legacy benefits such as built-in security and privacy protections. Digital Diaries Mobile App: A mobile ethnography app supporting more than 25 languages, with local market servers in the United States, UK, Europe, Middle East, China and Australia, the Digital Diaries mobile app encourages more comprehensive qualitative feedback from consumers and research participants, shared in real-time and delivered at their convenience. HX Partner Program: This new program enables market research agencies to offer their clients fully white-labelled and integrated customer experience (CX) programs hosted on Forsta’s HX Platform. M&A Activity: The strategic acquisitions and integrations of Rio SEO and HelloIgnite are driving key capability expansions to Forsta market research customers. Rio SEO provides a greatly enhanced overlay of consumer behavioral data and analytics down to the local level. HelloIgnite gives market researchers a unique approach to interactive insight crowdsourcing. “The combination of our amplified quantitative and qualitative solutions with key data overlay – all within the HX Platform – is equipping our customers to execute unparalleled market research. The result of this is deeper, more holistic understanding that drives better business outcomes for market research agencies and enterprise research teams.” - Tobi Andersson,Managing Director of Market Research, Forsta Forsta supports the insights technology needs of more than 3,000 businesses, including 1,000 market research agencies, in more than 100 countries. It was recently the only dedicated insights technology vendor to be named a finalist for the prestigious Quirk’s 2022 Marketing Research Supplier of the Year Award. For more information on Forsta solutions for market research professionals, please click below. About Forsta Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company.

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ABM ACCOUNTS

Infobip Appoints Vice President of Marketing and Growth to Support Ambitious Targets

Infobip | December 19, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. Taking a customer-centric approach, he will ensure Infobip is positioned as the full-stack omnichannel communications platform for every platform. His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness. He will also enhance Infobip’s customer marketing and growth capabilities by, for instance, introducing new initiatives such as account-based marketing. In addition, by bringing together the firm’s marketing and growth teams globally, Ben will align all regions behind the same objective. In the medium term, Ben will build Infobip’s brand equity globally and drive greater engagement with its critical tier-one platform business customers. He will also ensure greater visibility for Infobip’s self-service offer. Ivan Ostojić, Chief Business Officer at Infobip, said: “Infobip is focused on profitable growth, and the marketing and growth team is critical to our success. But to achieve that success, every team worldwide must be aligned and focused on the same objective. Combining the marketing and growth teams under Ben’s new leadership unifies our end-to-end go-to-market functions from strategy to campaigns. Now everyone is focused on how they can help our customers succeed and, by doing so, how we can achieve ambitious profitable growth. “Ben is an exceptional marketing leader with vast industry experience. What’s more, having been with the firm for some time in understands our business inside out. At Infobip, we’re committed to developing our people, helping them perform at their best and make the step up, which Ben exemplifies with this new appointment.” Overseeing a global team, Ben has significant experience in global omnichannel communications. He was previously VP of Strategic Commercial Innovation at Infobip. Before Infobip, Ben was Director of Revenue Operations at U.S. messaging heavyweight OpenMarket. Acquired by Infobip in 2020, Ben joined OpenMarket from a tech start-up in 2016. Following the acquisition of OpenMarket, Ben managed the transition of the sales and accounts teams, working closely with Infobip’s executive team. Ben Lewis, Vice President of Marketing and Growth at Infobip, said: “Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people." Ben Lewis, Vice President of Marketing and Growth at Infobip, said: “Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people. Infobip has been hugely successful to date, and it has strong relationships with customers such as Microsoft and Adobe and partners like CRM platform HubSpot and workflow platform ServiceNow. “With a more agile and collaborative approach, we can enhance that success and ensure Infobip achieves ambitious profitable growth. I’m looking forward to working with colleagues to ensure customers understand how our full stack communications infrastructure is so powerful that other providers run their platforms on it.” About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 70+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. Recent award wins include: Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022) Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022) Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021) Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021) Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards

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ACCOUNT BASED DATA

Sendoso Announces 2023 Elevate Conference for Marketers to Network, Innovate, and Grow Revenue Through Gifting and Customer Experiences

Sendoso | December 16, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Elevate 2023, an exclusive customer event for marketers to share invaluable insights into streamlining their sending strategies to drive revenue. The two-day, invite-only event will take place January 11-12 at the Aria Resort in Las Vegas, and will feature peer-to-peer networking, idea sharing, and educational insights from Sendoso executives, Sendoso SuperSenders, partners, and brands from various industries that have successfully made sending a valuable and profitable part of their marketing efforts. “Elevate is more than just a conference of best practices and how-to tips. It’s an intimate, VIP event for Sendoso’s key partners, customers and prospects to elevate their skills and their careers with some of the smartest and most successful names in the corporate sending world,” said Sendoso CEO and co-founder Kris Rudeegraap .“It can be tough to stand out in a noisy world, which is why Elevate attendees will leave with a greater understanding of the right strategies and processes to boost sales, grow their business, and strengthen customer relationships through innovative experience and gifting campaigns.” Along with sessions geared toward creativity, strategy & growth, and integration, Elevate 2023 will feature customer workshops, fireside chats with leading marketing experts, a Sendoso reporting and dashboard masterclass, networking events, and much more. Scheduled speakers and sessions currently slated at the first ever Elevate 2023 include: Opening remarks from Sendoso CEO Kris Rudeegraap A keynote panel moderated by Women in Revenue President & Executive Director Deanna Ransom A keynote session from Sangram Vajre, CEO, GTM Partners, on the new role of marketing in the constantly changing go-to-market world A keynote session “Nothing Works Anymore: Smarter GTM in a Downturn” from Jon Miller, CMO, Demandbase Anthony Kennada, Co-Founder & CEO, AudiencePlus Scott Logan, SVP Marketing, Kronologic Tim Davidson, Senior Director Marketing, Directive James Gilbert, CMO, Flip Kevin Marasco, CMO, Tebra “Bringing together some of the best minds in marketing and customer experiences will no doubt set the table for a banner year in the gifting and sending industry,” said Sangram Vajre, CEO, GTM Partners. “We're excited to be part of such an exclusive event and sharing new ideas for 2023 and beyond.” “Bringing together some of the best minds in marketing and customer experiences will no doubt set the table for a banner year in the gifting and sending industry,” said Sangram Vajre, CEO, GTM Partners. To learn more about Elevate 2023 or to register, please visit https://sendoso.com/elevate-2023/. About Sendoso Sendoso, the leading sending management platform, helps companies stand out by giving them new ways to engage with customers. The trusted partner of Fortune 100 and Fortune 500 companies worldwide and with seamless integrations with leading marketing and sales tools such as Salesforce, Oracle, Microsoft and Marketo, Sendoso - with its global marketplace of premium vendors - serves as an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $152M in venture funding and has locations across North America, Europe, and Asia Pacific. Learn more at sendoso.com.

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BUYER INTENT DATA

Clearbit Enhances Pipeline Discovery and Capture With Integration of G2 Buyer Intent Data

Clearbit | November 17, 2022

Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “With G2 and Clearbit, teams can now leverage the powerful combination of company fit and buyer intent to focus their funnel - and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.” Customers of G2 and Clearbit can now access all their relevant G2 Buyer Intent Signals directly in Clearbit’s Data Activation Platform, including: Companies viewing their G2 Product Profiles and Sponsored Content Companies viewing their G2 Category(ies), Comparison Products, and Alternative & Competitor Pages G2 Buyer Intent Scores for every visiting company "Buyer intent data is a secret weapon for leading B2B marketers,” said Christine Li, VP of Growth & Enablement at G2. “Clearbit's integration with G2 helps marketers take that data even further -- driving more streamlined actions for sales, intent-based revenue, and realizing the full potential of account-based marketing.” By using Clearbit’s Audience Builder to add in these G2 signals alongside Clearbit’s company intelligence and revealed website visitors, teams can now discover and engage high-quality potential pipeline in new ways. For example: Identify best-fit companies researching your solution – or your competitors – on G2, and use Clearbit Capture to discover key buyer contact information for immediate marketing or sales outreach Layer G2’s signals and Buyer Intent Score with Clearbit’s company data to score and prioritize new leads or open opportunities - ensuring your team is focused the best-fit, in-market buyers Know when customers up for renewal are viewing alternatives or comparing to other product pages on G2 - making sure your account team can be proactive About Clearbit Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams grow faster and smarter with data. Over 1,500 customers in organizations like Segment, Asana, and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent, and optimize pipeline. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures, and First Round Capital. For more information, visit www.clearbit.com.

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Adobe Sign provides an always-on, birds-eye view of deals in progress, enabling everything from checking an e-signature status in real time to quickly making revisions or additions. Sales agreements are a big component of any customer relationship. Adobe Sign allows sales leaders an always-on dashboard of their deals with regard

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