ACCOUNT BASED DATA

ON24 Announces Account-Based Personalization Capabilities Across ON24 Platform

ON24 | May 12, 2022

ON24
ON24 today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater personalization with buyers. With first-party data and audience insights captured during ON24 digital experiences, organizations can dynamically personalize webinars, content hubs, and landing pages with logos and banners, as well as content based on an individual’s title, company, industry, and interests. Now sales and marketing can target individual buyers at specific companies with personalized messages and digital experiences.

“We’re delivering enhanced personalization driven by first-party data, informed by a prospect and customer behavior, and automated through AI. Sales reps and marketers can now provide customized ON24 digital experiences for the individuals at the top accounts they’re trying to engage and win.”

Steve Sims, vice president of product management at ON24

B2B buyers have greater expectations that each engagement and digital experience is tailored to their needs. Account-based personalization in ON24 Webcast Elite, ON24 Engagement Hub, and ON24 Target enables organizations to deliver personalized experiences at scale across accounts, contacts, and individual interests.

With the ON24 platform, sales and marketing can engage multiple contacts as part of a company’s buying committee and accelerate conversion. Take ABM execution to the next level with the following account-based personalization capabilities:

  • Create dynamic greetings – use audience data to customize experiences with personalized greetings and messages based on a prospect or customer’s buying persona
  • Drive targeted engagement – easily reach known and unknown users with personalized communications and follow-up experiences tailored to the contact and account
  • Customize branding – automatically display a prospect or customer’s company logo within an ON24 experience, with no uploads or manual customization

Account-based personalization capabilities are available now. Today’s news builds upon the interest-based personalization capabilities introduced last year in ON24 Webcast Elite and ON24 Engagement Hub, enabling customers to understand audience interests based on content consumed and experiences attended to deliver customized banners and messages.

In other news today, ON24 announced the latest ON24 platform innovations and the availability of first-person engagement and conversion data from the ON24 platform in HubSpot. Read our platform innovations press release and HubSpot press release for more information.

About ON24
ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC.

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ABM ACCOUNTS

Intentsify Launches New, Enhanced Website

Intentsify | May 23, 2022

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CORE ABM

Madison Logic Earns 2022 Great Place to Work® Certification Across U.S., EMEA & APAC

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is based entirely on employee feedback about their experience working at Madison Logic, with 90% of employees saying it is a great place to work —33% higher than the national average of a typical U.S. based company. According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Thriving employees support our continued growth, drive innovation within our platform, and provide better client experiences. We remain committed to cultivating a supportive work environment that delivers the best opportunities for marketers to gain a competitive edge across every stage of the buyer's journey.” Madison Logic's world-class work culture focuses on empowering and encouraging its employees to think bigger as they embrace the company's mission to enable B2B marketers to convert their best accounts faster. This approach is reinforced by its high revenue retention, positive customer satisfaction scores, and continued recognition as an industry leader. Working with 15 of the top 20 Fortune 500 companies within the computer software and information technology sector, Madison Logic recently received its fifth consecutive Leader status for “Marketing Account Intelligence” by G2, a top third-party review site for B2B technology buyers, in its Summer 2022 Grid. Earlier this month, the company was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its SPARK Matrix™ analysis of the global ABM market. “Madison Logic has committed significant resources to growing and cultivating a strong company culture around the globe,” said Teresa Martins, Chief People Officer at Madison Logic. “By offering our employees work flexibility, best-in-class benefits, generous time off, visible career growth opportunities and unique perks, Madison Logic fosters a supportive environment. We appreciate that this effort has been recognized by Great Places to Work and look forward to continuing our people-first approach.” To learn more about Madison Logic and view current employment opportunities, visit http://www.madisonlogic.com/company/careers/. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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ACCOUNT BASED DATA

Hunter & Bard Joins the Folloze as a Service Technology (FaaST) Agency Program to Optimize ABM-driven Buyer Journeys

Folloze, Hunter & Bard | June 27, 2022

Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, announced a partnership today that will bundle the Folloze B2B Buyer Experience Platform with Hunter & Bard’s extensive ABM services. Hunter & Bard will join the Folloze as a Service Technology (FaaST) program, bringing data-driven marketing engagement, personalization and turnkey campaign activation to the agency’s clients that need ABM expertise and deployment. “Most of our clients want to scale their ABM efforts quickly, but lack the time or internal resources to do so. They want to hit the ground running with an expert ABM team,” said Shira Abel, founder and CEO of Hunter & Bard. “Most of our clients want to scale their ABM efforts quickly, but lack the time or internal resources to do so. They want to hit the ground running with an expert ABM team,” said Shira Abel, founder and CEO of Hunter & Bard. “With Folloze as our backbone, we’re able to deliver great sales and marketing results by building out the right target lists, rolling out strategic content on Folloze Boards, and orchestrating account engagement and reporting. We make it fast and easy, and Folloze helps us get it done.” Going to Market ‘FaaST’ with Folloze-powered Buyer Experiences The FaaST program was created to help marketing agencies spin up Folloze Buyer Experience instances with a turnkey ABM package that agencies can fully manage themselves on behalf of their clients. “Our FaaST capabilities give agencies like Hunter & Bard the opportunity to scale their services and give them control over how they build Folloze Boards with their clients,” said Randy Brasche, vice president of marketing with Folloze. “And we bring our expertise with B2B buyer engagement to the table to help agencies grow their ABM businesses.” For Hunter & Bard, it’s all about helping their clients get better close rates for their marketing and sales opportunities. “Folloze is a great facilitator on multiple levels of engagement,” Abel said. “From building lists and segmenting the right content, to targeting messaging and sending out compelling, personalized campaigns, our clients are getting significantly higher open rates than on typical, broad-based campaigns — and much higher closed-win rates. One of our clients has seen close rates go from 39 percent with general marketing to 90 percent with the better-targeted programs we produced for them through Folloze.” Hunter & Bard clients can also create online ad programs that link directly to their Folloze Boards and drive campaign rollout. “Once those opportunities come in, we can quickly put together targeted outbound campaigns based on where the opportunity came from, which have produced some very nice results. Nothing is better for the outbound list build and directing emails to content than Folloze.” Improving Sales Team Orchestration and Optimization Another key area for Hunter & Bard’s clients is optimizing and orchestrating sales team activity. “No sales rep wants to waste time with bad leads that come from a poorly-targeted ABM program,” Shira said. “We’re out to help change sales team behavior and help them prioritize their time.” With Folloze, sales reps can not only see who's active, but also see intent signals related to what they're searching for, which prospects clicked through on an email and when, what content they clicked on, and how long they engaged. Building a Foundation for Better ABM Consulting and Programs “At Hunter & Bard, we’re getting more and more creative with enablement and engagement,” Abel said. “We’re optimizing our targeting with curated content, and our Folloze Boards are beautiful. But for our clients, it means they get the results they’re looking for; they get the wins, and they get the promotion.” “I do a lot of teaching and mentoring on the ABM front, and Folloze is an invaluable tool for doing ABM the right way,” concludes Abel. “And I can’t say enough about the team support at Folloze. We love working with them.” About Folloze Folloze, the easiest and most powerful B2B Buyer Experience Platform, is used by B2B marketing, sales, and revenue teams. Requiring no code, Folloze empowers any marketer to easily build data-driven, highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth. Top B2B brands, including Oracle, Google Cloud, Cisco, Autodesk, MetLife, and UL trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/. About Hunter & Bard Hunter & Bard is an award-winning agency of enterprise marketers and designers who focus on high-ACV Account-Based Marketing (ABM). The agency works between product marketing and sales to analyze competitors, create strategic messaging, build sales-enablement materials, and design and orchestrate successful ABM programs. Hunter & Bard is a WBENC-certified Woman-Owned Small Business and was named Siemens’ Small and Diverse Supplier of the Year for 2021. To learn more, visit https://hunterandbard.com/.

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ACCOUNT BASED DATA

Lendmark Financial Services Selects AskNicely to Elevate Its Customer Experience and Empower Employees

Lendmark Financial Services, AskNicely | July 13, 2022

AskNicely, a leader in customer experience software for service businesses, today announced that Lendmark Financial Services, a leading provider of household credit and consumer loan solutions serving more than 400,000 customers a year, has selected the AskNicely Frontline Success Platform to empower its workers to deliver exceptional customer experience. By choosing this platform’s clear, consistent, real-time insights and scalable tools to track trends, spark coaching conversations and recognize employees for a job well done, Lendmark demonstrates its commitment to customer experience (CX) excellence and continued leadership as an innovator in the consumer finance space. Lendmark Financial, with more than 460 branches across 21 states, is renowned for its personalized approach to individual loans, automobile loans and retail merchant sales finance services, as well as its competitive fixed rates, quick approval and instant funding—all of which set it apart from other lending services. Focused on investing in the most advanced technology to raise the bar higher in CX and employee success, Lendmark chose AskNicely after trying several leading applications on the market. After a successful pilot, Lendmark implemented the AskNicely Frontline Success Platform to give its teams instant access to customer feedback and provide managers with valuable insights across regional locations and branches and down to the individual loan consultants to enable highly effective coaching and employee recognition. “Implementing a new program or technology into a large business with hundreds of branches can often be met with resistance, yet the opposite has been true with the AskNicely implementation,” said Lendmark Financial Chief Marketing Officer Ethan Andelman. “We tried other CX solutions, but our employees embraced AskNicely for its ability to provide customer feedback. As a community-focused, relationship-based business, Lendmark values our customers’ recommendations, and we will use their feedback to spur further company growth and even better customer relations.” During a 90-day pilot period, Lendmark increased their NPS score at 80% of its nationwide locations with an average gain of 15 points. Since then, 450 branches now use AskNicely’s Frontline Success Platform, with 50% experiencing an average increase of 39 points to their net promoter scores (NPS). Moreover, according to the latest research by Metrigy, innovative companies like Lendmark that invest in closing frontline feedback loops and empowering frontline teams through recognition and personalized coaching see dramatic increases in revenue, employee efficiency and customer satisfaction. “We are thrilled to see Lendmark succeed, and we are also delighted to witness their confident, motivated and empowered frontline teams deliver awesome experiences to customers,” said AskNicely Founder and CEO Aaron Ward. “We are thrilled to see Lendmark succeed, and we are also delighted to witness their confident, motivated and empowered frontline teams deliver awesome experiences to customers,” said AskNicely Founder and CEO Aaron Ward. “Customer experience is a vital brand differentiator, especially for companies like Lendmark. And with the AskNicely platform at their fingertips, loan consultants have instant access to the feedback, coaching and recognition they need to improve the customer’s experience. We are eager to watch Lendmark’s future success as they continue making strides in customer satisfaction, employee engagement and revenue growth.” About Lendmark Financial Services Lendmark Financial Services provides personal and household credit and loan solutions to consumers. Founded in 1996, Lendmark strives to be the lender, employer, and partner of choice by protecting household wealth, offering stability and helping consumers meet both planned and unplanned life events through affordable loan offerings. Today, Lendmark operates more than 460 branches in 21 states across the country, providing personalized services to customers and retail business partners with every transaction. Lendmark is headquartered in Lawrenceville, Ga. For more information, visit www.lendmark.info. About AskNicely Founded in 2014, AskNicely is the Frontline Success platform pioneer, connecting the dots between employee experience, customer experience, and revenue growth for service businesses. The industry-leading mobile technology platform delivers personalized coaching and motivation for frontline workers powered by real-time customer feedback and eliminates the need for layers of middle management. AskNicely services over 1,300 companies worldwide and has offices in the United States, New Zealand, and the Netherlands. For more information, visit www.asknicely.com.

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