ABM ACCOUNTS

ON24 Unveils New ‘Hybrid Mode’ Solution

ON24 | August 30, 2021

Digital experience platform ON24 updated its webinar solution Webcast Elite with new capabilities designed to engage both in-person and virtual attendees: Hybrid Mode. The new tool aims to help B2B organizations deliver integrated event experiences for in-person and virtual audiences simultaneously to increase engagement and participation from the attendee’s current location.

Hybrid Mode enables organizations to provide customized event-related content and communication capabilities tailored to the interests of each individual attendee. These communication tools and content forms allow interested virtual attendees to interact with presentations, polls and Q&As from within the virtual platform, while in-person attendees can scan a QR code to participate in the same activities for joint audience cooperation and/or engagement.

The tool is also designed to capture engagement data, intent signals and buyer profiles from both audiences to help marketers create personalized event experiences that resonate with attendees during and after the event. Hybrid Mode takes advantage of the other Webcast Elite features in the ON24 Digital Experience Platform, such as livestreaming capabilities, ON24 support experts, video editors and more, to help marketers leverage the engagement data to build personalized, engaging event content.
“The future of events is hybrid experiences that generate better engagement and data, with physical events complementing and augmenting digital-first strategies,” said Sharat Sharan, Founder and CEO of ON24, in a statement. “By capturing insights across all in-person and virtual attendees, sales and marketing teams can continually enhance their customer experiences, increase the reach of their lead nurture and drive measurable pipeline and revenue.”

The launch of Hybrid Mode follows the unveiling of ON24’s Breakouts solution Breakouts solution, building on its commitment to expand organizations’ event hosting capabilities with new tools that improve attendee engagement and networking.

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Digital services that improve the user experience remain a top priority for all forms of government. Several networking pillars are foundational for enabling digital services: seamless and secure access; always-available applications; and always-on network connectivity. But is secure connectivity between users and applications g


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BUYER INTENT DATA

SelectHub Launches Company-Level Lead Service to Provide Software Vendors with Timely Market Visibility

SelectHub, Navigator Business Solutions | June 16, 2022

Software selection company SelectHub today announced the launch of its new Company-Level Lead service. This service will give software vendors access to buyer intent data so they can obtain relevant and timely market intelligence about who is evaluating new software. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. Supported by SelectHub’s best-in-class technology and refined over an 18-month pilot program, the service will enable sellers to see which companies are interested in their software through detailed information about how leads interact on SelectHub’s site and technology selection platform. The program is designed to support account-based marketing (ABM) efforts, providing buying signals that will help vendors determine what stage of the buying cycle users are at, based on actions that demonstrate high buyer intent such as solution-specific research, product leaderboards and scorecards, demo requests and pricing inquiries. Vendors also have access to user behavior data, such as resources downloaded and pages visited. With this information in hand, marketing teams will be able to run more highly targeted campaigns. “The company-level insight (intent data) has helped us build and execute better targeted ABM campaigns,” said Sean Barbera, Marketing Director at Navigator Business Solutions. The data is published via SelectHub’s application interface and can be downloaded into Microsoft Excel and Google Sheet formats. Delivery via integrations to popular CRM systems is available optionally, as well as the ability to connect with buyers at these companies. The entire data-set is drawn from SelectHub’s technology selection platform, where buyers are actively evaluating and comparing products based on their unique requirements. The insights offered through this company-level approach will help software vendors focus on leads that are more likely to convert. About SelectHub SelectHub offers a software selection platform, along with data, methodology and expertise that makes selecting software streamlined, agile, collaborative, and free of bias. Via its prescriptive workflow, SelectHub supports everything from initial research to RFIs and RFPs to final vendor selection and price benchmarking. Driven by data from detailed research and analysis, then validated from thousands of real-world selection projects, SelectHub shortcuts the selection process, ensuring more informed, accurate purchase decisions. To learn more, please visit https://www.selecthub.com. About Navigator Business Solutions Navigator Business Solutions is an SAP Gold Partner and a leading SAP implementation partner with more than 500 customers. Navigator focuses on helping companies deploy cost-effective, cloud-based ERP solutions based on the market-leading SAP Business One and SAP Business ByDesign platforms. Navigator also provides award-winning ERP professional services including installation, implementation, consulting, training and US-based development. More information is available at https://www.nbs-us.com.

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ACCOUNT BASED EXECUTION

Skydeo Launches B2B *AccountsGraph for Account Based Marketing (ABM)

Skydeo | January 19, 2022

Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides marketers the ability to target prospects much like LinkedIn but on any platform at lower cost of media. It's a compelling solution." SkydeoB2B segments include Firmographic and contact data by Company Name Job Title, Industry, Company Revenue, Company Employees as well technographic data based on the the technologies in use by company. *AccountsGraph lets B2B advertisers target prospects and customers by Company Name at scale. Reaching consumers by the company they work for is important for recruitment advertising and for selling B2B products & services in the finance, IT, Tech, Pharma and Human Resources sectors. Skydeo *AccountsGraph™ standard taxonomy of the Top 2000 companies in tech, finance, healthcare and other industries is available on Yahoo, TikTok, Google, LiveRamp, Kargo & StackAdapt. For list of the Top 5000 companies go to AccountsGraph.com or contact Skydeo for a custom audience. According to Skydeo CEO Mike Ford, "Since we launched SkydeoB2B we've seen a surge in B2B intent data so there is merit to launching AccountsGraph now. We help B2B advertisers rampup their Account Based Marketing." According to Skydeo CEO Mike Ford, "Since we launched SkydeoB2B we've seen a surge in B2B intent data so there is merit to launching AccountsGraph now. We help B2B advertisers rampup their Account Based Marketing." About Skydeo Skydeo is a leading provider of audience targeting, insights and measurement to leading brand advertisers, their agencies and platforms. Skydeo's mobile first platform includes over 15,000 unique segments across B2B & B2C audiences. https://skydeo.com

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ACCOUNT BASED DATA

ON24 Introduces ON24 Forums for Engaging, High-Touch Moderated Discussions

ON24 | April 18, 2022

ON24 (NYSE: ONTF) today introduced ON24 Forums, a new live engagement experience for sales and marketing to drive high-touch, interactive moderated discussions that deepen audience participation. ON24 Forums allows organizations to bring together their high-valued attendees for face-to-face, two-way video group networking and conversations. With the addition of ON24 Forums as part of the ON24 Platform, customers have another way to create and scale fully branded, customized digital experiences that capture rich first-person insights. “We continue to accelerate our pace of innovation so customers can deliver a variety of unique digital experiences that meet their buyers’ evolving expectations for how they want to engage,” said Sharat Sharan, founder and CEO at ON24. “We continue to accelerate our pace of innovation so customers can deliver a variety of unique digital experiences that meet their buyers’ evolving expectations for how they want to engage,” said Sharat Sharan, founder and CEO at ON24. “ON24 Forums builds upon our vision to be a one-stop sales and marketing platform for digital engagement, providing a new way to moderate meaningful, interactive discussions and drive immediate action with audiences.” Virtual events can often feel like one-off online meetings that limit audience engagement, produce chaotic conversations, and generate little to no data for sales teams. ON24 Forums enables B2B organizations to move beyond simple online meetings with interactive roundtables and trainings that deliver professional presentations, keep audiences engaged, and provide detailed first-person data and analytics on attendee interactions for sales follow-up. With ON24 Forums, customers can expand the type of ON24 digital experiences they produce and deliver a consistent, branded, and professional look and feel, including: Executive engagement – host executive briefing centers and roundtables to showcase product offerings and provide hands-on demonstrations Focus groups – bring together user groups and customer advisory boards to get instant feedback and guide market research Expert-led trainings – easily deliver curriculum and moderate group discussions to increase the reach and effectiveness of certification programs Open enrollment – educate employees about benefits and services, improving internal awareness and driving immediate sign-ups Like all ON24 solutions, ON24 Forums allows sales and marketing to unlock deep first-person insights. Immerse attendees in interactive discussions and use more than 25 engagement and conversion tools to drive participation and keep their attention. Easily find “hand-raisers” in the audience to encourage sign-ups directly within the event. With ON24, get a unified view of audience behavior, interests, and actions across every experience and integrate data with other business systems. ON24 Forums is part of the ON24 Platform, which also includes ON24 Webcast Elite, ON24 Go Live, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems. ON24 Forums is available now. Join us at the upcoming The ON24 Experience, May 11, 2022, to learn more about ON24 Forums and how to give high-value audiences a high-touch experience. Register and view the agenda at ON24.com/events/ON24X. About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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ABM ACCOUNTS

MRP Unveils “The Enterprise Marketers’ Guide to ABM” at #B2BMX

MRP | March 01, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today released “The Enterprise Marketers’ Guide to ABM” at the 2022 B2B Marketing Exchange (B2BMX) conference. The culmination of a year-long proprietary research project fielded by independent research firm Demand Metric, the Guide shares findings from over 1,200 study participants across 5 continents about the environment, people, processes, and technology that are crucial to enterprise ABM success. The Guide is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments. It also debuts an interactive RFP-building tool aligned to the unique requirements of Enterprise-class organizations to ensure vendor selection serves key needs and capabilities. “Enterprise ABM isn’t just bigger, it’s more complex across multiple dimensions,” said Jennifer Golden, MRP’s Director of Corporate Marketing. “This report leverages a year’s worth of proprietary research into the unique characteristics of companies successfully executing ABM at scale across the globe and gives B2B marketers an actionable plan for evaluating and prioritizing their strategies, technology and operations.” “The Enterprise Marketers’ Guide to ABM” concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. In addition to the new report, the fall 2021 publication “The State of ABM Maturity” identified the distinct characteristics of top enterprise ABM organizations. Earlier research findings examined the impact of COVID-19 on B2B marketing for the enterprise. “The digital transformation had already begun well before the global pandemic, but it hasn’t been kind to all enterprise marketers. In many cases, it has only exacerbated the unique challenges they face,” said John Follett, Co-Founder and Chief Customer Success Officer for Demand Metric. “The digital transformation had already begun well before the global pandemic, but it hasn’t been kind to all enterprise marketers. In many cases, it has only exacerbated the unique challenges they face,” said John Follett, Co-Founder and Chief Customer Success Officer for Demand Metric. “MRP is the leader in ABM technology and strategy for the enterprise, and together we worked on this comprehensive research to help marketers make better data-driven decisions and tackle the new complexities they’re facing head-on.” To learn more about the research project, preview the next-generation MRP Prelytix™ platform, and receive one-to-one guidance on executing best practices within your organization, visit B2BMX title sponsor MRP in-person at booth #404 or navigate to MRP’s digital booth in the virtual conference space (available to conference attendees), or schedule a demo today. About MRP MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

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Digital services that improve the user experience remain a top priority for all forms of government. Several networking pillars are foundational for enabling digital services: seamless and secure access; always-available applications; and always-on network connectivity. But is secure connectivity between users and applications g

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