Outbound Telemarketing Market: Opportunities, Challenges, Strategies, Industry Verticals & Forecasts

With a large number of small and large players across the globe, the vendor landscape of the global outbound telemarketing market is largely fragmented and intensely competitive, observes Transparency Market Research in a recent report. With the view of exploiting growth opportunities to their fullest, companies are focusing on offering specialist services for aspects such as multilingual marketing, lead generation, and data procurement. Provision of value-added services such as surveys, benchmarking, database intelligence, and social network monitoring are also increasingly becoming the key strategies adopted by leading players in the market so as to strengthen their hold on the market. Some of the leading companies in the market are Concentrix Corporation, Atento S.A., TeleTech Holdings, Inc., Alorica Inc., Teleperformance Group, Inc., Arvato AG, MarketOne International LLP, and Convergys Corporation. TMR analysts suggest that the global outbound telemarketing market will reach a valuation of US$12,201.4 mn by 2025, registering a CAGR of 3.7% during the forecast period from 2017 to 2025.