Photo agency Magnum Photos targets B2B

Photography agency Magnum Photos is developing a B2B campaign to expand and future-proof its reach in B2B. Working with agency Luchford APM, the campaign aims to raise Magnum Photos' profile with creative agencies, brands and businesses in the UK, the US and France. The agency has already worked on commercial projects in automotive and transport, banking and finance, and construction, with companies such as Airbus, HSBC and The Boston Consulting Group. The campaign will include corporate profiling, brand partnerships, thought-leadership and events. Fiona Rogers, global director, business development at Magnum Photos International said: "Now more than ever, our B2B activities form an integral part of the agency and the future proofing of our independent storytelling.