Report shows US digital advertising spend continues to rise

Roy Edwards | February 07, 2019

Report shows US digital advertising spend continues to rise
Marin Software has released research findings from its global Q4 2018 Digital Advertising Benchmark Report. The research confirms that search spend grew 10% globally year-over-year. Digital advertisers also spent larger portions of their budgets on Instagram stories. In addition, advertisers continued to invest in lower-funnel product-focused ads to take advantage of the holiday shopping season and continued rise of eCommerce.

Spotlight

Due to lack of transparency inherent within the influencer marketing industry, advertisers have been unable to assess the role that Instagram is playing in the market. However, based on our research, we found that influencer marketing on Instagram alone will generate over $1 billion by the end of 20


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Spotlight

Due to lack of transparency inherent within the influencer marketing industry, advertisers have been unable to assess the role that Instagram is playing in the market. However, based on our research, we found that influencer marketing on Instagram alone will generate over $1 billion by the end of 20

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