Report shows US digital advertising spend continues to rise
Marin Software | February 07, 2019
Marin Software has released research findings from its global Q4 2018 Digital Advertising Benchmark Report. The research confirms that search spend grew 10% globally year-over-year. Digital advertisers also spent larger portions of their budgets on Instagram stories. In addition, advertisers continued to invest in lower-funnel product-focused ads to take advantage of the holiday shopping season and continued rise of eCommerce.