ACCOUNT BASED ANALYTICS

Research Report on Global Account-Based Marketing (ABM) Software Market on Key Industry Segments, 2021-2027

ResearchMoz | February 23, 2021

Account-Based Marketing (ABM) Software Market report by ReserchMoz offers insights into the Account-Based Marketing (ABM) Software industry.  The market research report covers different product Scope, Classifications, Characterizations, Participants, and Objectives. The report also gives insights into Marketing Channel, Indirect Marketing, Direct Marketing, Pricing Strategy, Brand Strategy, Target Client, Market Positioning, and Distributors/Traders List.

The key players in the Account-Based Marketing (ABM) Software Market included in the report are the profiles of 6sense, Adobe Campaign, Act-On, Demandbase, Metadata.io, Alyce, Engagio, Jambo, DiscoverOrg, Engagio, InsideView, PFL Tactile Marketing Automation, LeanData, Outreach, Marketo, Printfection, Terminus, Reachdesk, Triblio, Sendoso, and ZoomInfo. The main points included in the report about the company profiles are Product Specifications, Gross Margin, Gross, Cost, CAGR, Capacity, Revenue, Production Value, and contact information.

Globally, the largest regional market of Account-Based Marketing (ABM) Software is the Asia-Pacific market. China and India dominated the market among the countries, followed by Japan. The main growth factors of the market are a High economic growth rate, rising health awareness applications, growing demand for plastic construction products, improved standard of living, and affordable manufacturing costs. The forecast in the report is done from 2021 to 2027.

The size of the global Account-Based Marketing (ABM) Software Market is expected to increase from xx Million US$ in 2020 to xx Million US$ by 2027 during the forecast period at a CAGR of xx%. The regions analyzed in the report are Asia-Pacific, Asia-Pacific, Europe, North America, South America, and The Middle East and Africa. The report is also divided into many other segments such as type, application and they are further sub-divided into different categories.

About ResearchMoz:

ResearchMoz is a well-known market research company for research reports and industry analysis. They help companies bridge the gap bet wen success and failure through tier compelling market research reports, which provide the companies in-depth knowledge on market analysis and trends. They have a team of various industry experts dedicated to performing industry analysis and deep studies.

Spotlight

Our relationships with brands naturally change over time, and the radical, accelerated digital evolution of consumer behavior and expectations over the past two years only serves to underscore the need for instant gratification.

Not long ago, CX professionals focused in large part on behavioral differences between generations—Millennial or Gen Z versus Boomer. But today’s CX behaviors and the challenges associated with them transcend generations. The pandemic has transformed most of us into digital natives.


Other News
ACCOUNT BASED DATA

Klevu Announces Integration with Klaviyo

Klevu, Klaviyo | November 11, 2022

Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce today released an integration for Klaviyo, a unified customer platform that provides data-driven marketing tools – including email and SMS – for e-commerce businesses. The integration allows ecommerce businesses using Klaviyo the ability to connect search terms to shoppers to display automatically curated products in email and SMS campaigns, and use search and product data in flows and segmentation. Today’s customers expect a personalized experience when shopping, which requires merchants to send compelling and well-timed email and SMS campaigns. With this integration, retailers can utilize a shopper’s search history to customize and send email and SMS messages featuring products customized to each individual shopper – allowing shoppers to discover products that are relevant to them and in a timely manner. “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. Now, “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. “Go ahead, make a flow with a keyword, send an SMS that quotes their last search term, or even just the topic of a search, populate a product block with personalized product recommendations for your most-likely-to-buy customers, and see the revenue roll in during peak period.” “Shoppers are often multitasking and distracted when shopping online. As that means shoppers may forget about something they searched for on a website, abandoned search reactivation can be a great way for merchants to convert those customers,” commented James White, Director of Partnerships for Klaviyo. “The Klevu integration will help merchants have an opportunity to cut through the clutter with high intent, and highly relevant customer communications. I’m excited about what our shared customers can achieve together to drive more search-led revenue through email and SMS.” You can learn more about the Klaviyo and Klevu integration, and sign up for a demo here. About Klevu Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 leading global brands, including Puma, Fred Perry, Paul Smith, Avon, Stussy, Pfaltzgraff, and Native. Klevu is an AI Search and Discovery Platform that leverages AI, Natural Language Processing and User Behavior Analytics to elevate the search experience, and automatically re-merchandise category listing pages and product recommendations. Retailers that use Klevu's full Product Discovery Platform provide unparalleled customer experience, and achieve 37% more revenue per web session than those that don't. Founded in Finland in 2013, Klevu has offices located in the UK, the US, India, Finland, Australia and Sweden. The end-to-end discovery and search solution is easy to configure, optimize and maintain, and can be integrated with major ecommerce platforms in as little as a few hours. For total creative control and headless ecommerce technologies, Klevu is MACH certified, and robust APIs and SDKs are available. For more information, schedule a demo or start for free at klevu.com. About Klaviyo Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Dermalogica, Solo Stove, Citizen Watches, and more than 100K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

Read More

ACCOUNT BASED EXECUTION

Uberflip Recognized in an Impressive 41 G2 Fall 2022 Reports

Uberflip | September 27, 2022

Uberflip, the leading cloud-based content experience platform (CEP), today announces it has been named to 41 G2 Fall 2022 reports with recognition as a leader in four G2 grid reports. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "The recognition that comes with being a leader in content experience in the G2 Grids is impactful because they represent the true feelings of customers," says Jason Dea, vice president of product at Uberflip. "We're hyper-focused on providing innovative solutions to create engaging, relevant content experiences at scale for each stage of the buyer journey for our customers. The fact that so many are finding value is extremely rewarding." Specifically, Uberflip was called out as a leader in the following reports: Enterprise Grid® Report for Account-Based Web and Content Experiences Enterprise Grid® Report for Content Experience Platforms Momentum Grid® Report for Content Experience Platforms Grid® Report for Content Experience Platforms "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. "Recognition from customers shows us we're on the right path and gives me even more confidence that what we're building next will continue to delight our customers and expand our nascent market". "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. To learn more about what real users have to say, or to leave your own review of Uberflip on G2's review page, please visit https://www.g2.com/products/uberflip/reviews. About Uberflip Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time. For more information, visit uberflip.com.

Read More

TARGETED ACCOUNT STRATEGY

Outreach Introduces Quarterly Sales Confidence Index, Revealing Optimistic Forecast

Outreach | November 14, 2022

Outreach, the leading sales execution platform helping revenue organizations create and close more pipeline, today introduced the results of its first Quarterly Sales Confidence Index. Based on a survey of 504 B2B sales leaders in the U.S. and U.K. at the end of September, the index reveals that 85% of respondents expect next quarter's revenue performance will increase from the previous quarter. Respondents cited the following reasons for their bullish outlook: "introduction of new offerings" to sell, "introduction of new sales technologies", "change in sales processes", "customer buying intentions", and "overall sector performance." Increased Investments in Sales Technology The 2022 Fall report dove into the top question on sales leaders' minds – how will our company increase seller productivity in the current down market? Outreach's Sales Confidence Index revealed 94% of respondents are prioritizing investing in sales technology, sparking a trend that companies will redeploy headcount budgets to technology in order to help increase revenue and forecast accurately. Outreach also recently discovered in a separate survey that 50% of respondents are actively consolidating or planning to consolidate their tech stack and 73% of leaders agree with the statement "We strongly prioritize choosing sales technology vendors that offer multiple products in an effort to minimize the number of vendors we use." These findings pose a large opportunity for companies to look toward a strategic platform approach that will solve their challenges across the sales journey from the Sales Development Representative (SDR) to the Account Executive (AE) to the Chief Revenue Officer (CRO). "In today's economy a global economic downturn has become a reality, and companies are looking to find ways to create and close pipeline faster," said Mary Shea, VP, Global Evangelist at Outreach. "In today's economy a global economic downturn has become a reality, and companies are looking to find ways to create and close pipeline faster," said Mary Shea, VP, Global Evangelist at Outreach. "Sales leaders are optimistic their sales teams will end the next quarter positively and a guiding force behind this success is a platform approach that helps companies close efficiency gaps and increase revenue. To prepare for what comes next, it will be necessary to equip every member of the GTM team with seller-first technology that has embedded automation and AI to maximize organizational efficiency and effectiveness." Continued Digitization of Sales Organizations across sectors had to digitally transform over the past few years and sales teams were no different. Sales teams were used to in-person meetings with clients and had to quickly adapt to digital selling. Approximately one fifth of respondents to the Sales Confidence Index survey are only meeting customers via video meetings, while more than half of respondents are mostly meeting customers through a video meeting platform with some in-person meetings. Only one percent of respondents are only meeting customers in person. Diversity, Equity, and Inclusion Programs Positively Impact Retention Additionally, Diversity, Equity, and Inclusion is becoming a more significant factor for Sales teams. In fact, 87% said their organization's DE&I policies have a positive impact on their sales and customer retention efforts. To help increase diversity in sales, Outreach launched the RISE and RISE UP programs; two leadership training programs created to help grow diverse talent from within. Now available for any company to use, these programs were designed to deliver opportunities and access to rising leaders, wherever their career journeys take them. The next Outreach Quarterly Sales Confidence Index findings will be revealed in early 2023. Outreach partnered with Dynata to survey 504 B2B sales leaders in the United States and United Kingdom across industries. 40% of respondents identified as VP of Sales, 27% as director of sales, 24% as sales team leader or manager, 5% as sales administrators, and 4% as individual contributors. The survey was fielded September 19-22, 2022. About Outreach Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline. From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase efficiency and effectiveness of all go-to-market activities and personnel across the revenue cycle. Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. More than 5,500 companies, including Zoom, Siemens, Okta, DocuSign, and McKesson depend on Outreach to power their revenue organizations. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.

Read More

ACCOUNT BASED DATA

Trescon ventures into demand generation space with Demandify Media

Demandify Media, Trescon | September 06, 2022

One of the world's fastest growing business events and consulting firm, Trescon, has now set its footprint in the demand generation space with Demandify Media, based in Pune, India and a divisional office in Miami, United States. The team at Demandify Media will leverage its years of experience in serving clients with services ranging from business strategy, events, content marketing, and interactive experiences, among others. Outbound cold calling alone doesn't work, and inbound marketing can be expensive, difficult, and time-consuming. Keeping the need of the hour in mind, on 2nd August 2022, Trescon announced its latest venture Demandify Media, their demand generation arm. Based out of Pune, India, Demandify Media is a performance-oriented organization that is focused on making an impact. With services ranging from Content and Email Marketing, AI ABM (Account-based Marketing), Intent Data Bank, Display Advertising, Lead Gen., Webinars & Events, Demandify Media will leverage its powerful RoI solutions for clientele spread globally. This strategic decision comes from an insightful understanding of the gap between a company's objectives v/s achievements, and how demand generation can fill the void. By joining forces together, Trescon & Demandify Media will be able to deliver a thoughtful, data-driven, analytics-led approach to deliver better outcomes. Demand generation as a discipline comprises various tactics, strategies, skills & abilities, which many marketers blaze through the math and statistics, while not realizing their potential. As per industry reports, two of the biggest challenges faced by marketers and businesses are generating high-quality leads and then making sense of the data generated. This collaboration between Trescon and Demandify Media will help businesses of all shapes and sizes to overcome these issues. Demandify Media has also launched its first publication DemandTeq, and is further planning to launch HRTeqConnect, MarTeqConnect, and FinTeqConnect in the near future. Sunny Ashpal, the Co-founder of Demandify Media, says, "We conceptualised and started Demandify Media with the aim of assisting tech companies to fulfill their sales and marketing goals by connecting them to the best industry practices." Sunny Ashpal, the Co-founder of Demandify Media, says, "We conceptualised and started Demandify Media with the aim of assisting tech companies to fulfill their sales and marketing goals by connecting them to the best industry practices." Mohammed Saleem, the Founder & Chairman of Trescon was found quoting, "Businesses are always on the lookout for an omnichannel approach, and this is why we're here, to help them out with amplified content strategy, in the most frictionless manner, ultimately generating quality leads. We are excited to launch Demandify Media, and are sure that our AI ABM (Account based Marketing) strategy will help a lot of businesses with their daily demands." About Demandify Media Demandify is The B2B Demand Generation and Media partner for your marketing strategies with owned and operated publication for each segment of the business, right from IT, Marketing, HR, Finance and Supply chain connecting solutions, software and service providers directly with their Target Audience. It stands apart from the competition with its Artificial Intelligence driven Account Based Marketing solutions, Proprietary algorithm tool that helps generate Intent Data, Drive impressions and traffic to the client's site with Top of the funnel campaigns that provide LIVE status updates, Deliver High intent prospects directly into the client's CRM through Mid and Bottom of the funnel campaigns be it Content Syndication, High Qualified leads, BANT and Appointment Generation campaigns all through its owned, operated and cooperated publications that caters to over 1.5 million professionals (Figure to be confirmed by Trescon) thanks to its parent company Trescon Global Know more about this next generation media company at www.demandifymedia.com About Trescon Trescon is a global business events and consulting firm that provide a wide range of business services to a diversified client base that includes corporations, governments, and individuals. Trescon is specialized in producing highly focused B2B events that connect businesses with opportunities through conferences, roadshows, expos, demand generation, investor connect, and consulting services.

Read More

Spotlight

Our relationships with brands naturally change over time, and the radical, accelerated digital evolution of consumer behavior and expectations over the past two years only serves to underscore the need for instant gratification.

Not long ago, CX professionals focused in large part on behavioral differences between generations—Millennial or Gen Z versus Boomer. But today’s CX behaviors and the challenges associated with them transcend generations. The pandemic has transformed most of us into digital natives.

Resources