RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

RollWorks, a division of NextRoll, today made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides account-level analysis of website visitors.
The new Site Visitor API enables account-level identification including firmographic details of site visitors in real-time. New partners Uberflip, Reactful and Hushly have built integrations to ingest the new RollWorks Site Visitor API data, allowing B2B marketers to create personalized experiences for their web, chat, and landing page visitors. The Google Analytics integration of the API provides marketers with account-based lenses by which to view analytics and web traffic patterns. Insights into activities like a specific account's time on site or content consumed helps align web activity with account-based strategies.