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Core ABM

RollWorks Continues Record Business Growth, Names Mihir Nanavati to President

RollWorks | October 04, 2021

RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and continued triple digit growth. The company named Mihir Nanavati as the new President of the RollWorks division to continue building on the adoption of its account-based platform by B2B marketing and sales teams. In this role Nanavati replaces Robin Bordoli, who remains CEO of NextRoll.

As B2B revenue teams continue to align around the most targeted and efficient go-to-market strategies, Account-Based Marketing (ABM) platforms have seen a huge uptick in the past year. In fact, when B2B organizations were asked which strategies would get increased budget and prioritization in 2021, a majority of respondents (61%) cited ABM.

Increased Business Momentum

RollWorks has been at the forefront of the ABM movement since the platform's launch in 2018, leveraging the NextRoll core data and machine learning technology foundation to build an account-based solution for B2B marketers. In the time since, RollWorks has driven ABM market innovation and adoption, including these highlights from the first half of 2021:
  • 247% year-over-year ARR growth driven by customers of all sizes like Auditoria, BetterCloud, Dialpad, Goverlan, and Snowflake.
  • 40% year-over-year employee growth and attraction of top talent from across the country with the solidification of the hybrid work model, which allows employees to work where they thrive.
  • The debut of Journey Stages — the first in a set of new capabilities from the RollWorks platform the company will roll out this year to help go-to-market teams uncover insights about account journeys, measure account progression and regression, and understand key drivers and trends for any velocity changes between stages.
  • Partnerships with leading data providers and investments in its own data foundation elevated the overall company match rate of accounts targeted by RollWorks customers to 98%.

Under Nanavati's leadership, this momentum is set to continue. "As more marketers look to ABM to change the way they acquire new customers and generate revenue with their sales teams, RollWorks is strongly positioned to help them achieve this," said Mihir Nanavati, President of RollWorks. "It's important for solution providers to meet marketers where they are today and offer a platform that combines both the scale and precision required to reach and engage their best prospective customers of tomorrow. RollWorks remains committed to innovation to meet the needs of all ambitious marketers to grow their businesses."

"As more marketers look to ABM to change the way they acquire new customers and generate revenue with their sales teams, RollWorks is strongly positioned to help them achieve this," said Mihir Nanavati, President of RollWorks

Industry Experience and Leadership

Nanavati has 25 years of tech industry experience, with particular focus on SaaS products and businesses. He most recently served as EVP of Product at NextRoll and was one of the earliest leaders that launched RollWorks, leading its product and design team from the inception of the business unit and launch of the RollWorks platform in 2018. Prior to NextRoll, Nanavati drove product-led growth at companies such as Kahuna, Tradeshift, Hightail and Adobe.

"After two and half years leading the RollWorks division, the time is right for me to pass the baton to a new leader to guide the next stage of growth," said Robin Bordoli, CEO of NextRoll. "With his product and commercial experience, and his passion to transform markets through technology, Mihir is the right leader for the RollWorks business. He deeply understands the potential of ABM to shape how marketing and sales teams work together to grow revenue. I'm confident the RollWorks business will continue to thrive under Mihir's leadership."

About RollWorks
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

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Account Based Analytics

Momentum ITSMA Unveil Finalists for Marketing Excellence Awards 2023

Momentum ITSMA | September 07, 2023

As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives. Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalists for the Marketing Excellence Awards (MEAs). The Momentum ITSMA MEAs continue to recognize high-performing B2B marketing programs in their 26th year. The MEAs honor ambitious sales and marketing executives who contribute to the success of businesses. The finalists for the 2023 Marketing Excellence Awards are: Advancing Thought Leadership: IBM, Microsoft, Locus.sh, NTT DATA, PwC. Building Best-in-Class Marketing Organizations: Autodesk, Tata Consultancy Services, Luxoft a DXC Technology Company, Tech Mahindra, S&P Global Market Intelligence. Driving Strategic Growth: Dell Technologies, HCLTech, Fusion Connect, Tata Consultancy Services, Wipro. Embedding an Account-Based Culture: BT, Gainwell Technologies, Luxoft a DXC Technology Company, IBM, Salesforce. Enabling Sales: Google Cloud, Ricoh North America, OneTrust, ServiceNow, Tech Mahindra. Leveraging Customer Research: CRB, Kyndryl, Fujitsu, Thoughtworks. Strengthening Executive Engagement: Google Cloud, Accenture, Red Hat, Tech Mahindra, ServiceNow. Scaling ABM Programs: Dell Technologies, Google Cloud, FIS, Fujitsu, IBM, Kyndryl. A panel of international marketing leaders and specialists will determine the winners of each category. These will be revealed at the Awards Ceremony during Momentum ITSMA's Marketing Vision conference on November 14, 2023. Last year's diamond and gold winners included Bombora, Avanade, Cobalt, Ericsson, IBM, Infosys, Kyndryl, O2 Business, Epcon Franchising Persistent Systems, Tech Mahindra, Salesforce, Tata Communications, Tata Consultancy Services, ServiceNow, and Verizon Business. Dave Munn, Partner at Momentum ITSMA said, For 26 years, our MEAs have been the hallmark of celebrating B2B marketing excellence. This year, we're excited to recognize the finalists, not just for their outstanding results, but also for their prowess in navigating the ever-changing currents of the business landscape. [Source – Cision PR Newswire] About Momentum ITSMA Momentum ITSMA, a leading provider of strategic services, empowers ambitious companies to outperform in the market by excelling in client acquisition, growth, and retention. The company specializes in delivering research, consulting, and learning services designed to analyze client needs, build effective go-to-market teams, and optimize strategic accounts for enhanced market share. In addition, Momentum conducts comprehensive market research, offers valuable insights vital for informed decision-making.

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Account Based Data

DemandScience Listed on the Inc. 5000 Fastest-Growing Companies List

DemandScience | September 22, 2023

DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-growing private companies. With an impressive three-year revenue growth rate of 214%, DemandScience secures its position at #2,546 on this year's Inc. 5000 list. The 2023 Inc. 5000 lineup features companies that have not only achieved rapid revenue growth but have also adeptly maneuvered through challenges like inflationary pressures, elevated capital costs, and a competitive labor market. Collectively, this year's Inc. 5000 companies have contributed 1,187,266 job additions to the economy over the past three years. Barry Harrigan, Co-founder of DemandScience, said, When we founded DemandScience in 2012, we knew B2B companies were ready for an innovative approach that brought marketing and science together to counter their complex demand generation problems. Two years later we made the Inc. 5000 as one of the fastest-growing companies in the market and the world – and we have not looked back. And now, as pioneers in integrating AI into the demand generation space, our success will help us revolutionize and lead the charge. [Source – Globe Newswire] DemandScience's dedication to fostering work-life balance has earned the company several accolades. Notably, it secured a Great Place To Work Certificate for both 2023 and 2022, clinched an impressive #5 position on Fortune Magazine's prestigious Best Workplaces in Advertising & Marketing list last autumn, and received recognition as a Best Place to Work by the esteemed Boston Business Journal. Peter Cannone, Chair and CEO of DemandScience, stated, We’re a trusted partner for over 1,500 global B2B companies, working collaboratively to assist solve their demand generation obstacles and help them exceed their business goals. Their success has fueled our growth and our ability to develop innovative and solutions for pipeline growth, data protection, accurate B2B data, intelligence, and insights. [Source – Globe Newswire] About DemandScience DemandScience stands as a leading AI-driven B2B demand generation company, propelling pipeline growth for businesses. Their advanced intelligence platform equips worldwide B2B enterprises to pinpoint promising prospects and precisely target potential buyers already in the market. Leveraging cutting-edge technologies and AI advancements, the company guarantees the prompt provision of precise data, insights, and indicators, enhancing the buyer's path from initial interaction to conversion. Established in 2012, DemandScience serves a clientele of 1,500 global customers with top-notch solutions, data, and leads.

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Core ABM

StackAdapt Partners with Lead Forensics to Expand Its ABM Targeting and Measurement Capabilities in EMEA and Canada

Business Wire | October 04, 2023

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution. This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US. Key Benefits for B2B Marketers and Advertisers: Expanded Market Reach: B2B marketers can now extend their reach beyond the US and tap into new markets in EMEA and Canada targeting a broader audience and potential customers. Relevant Targeting: This expansion ensures that ad campaigns are relevant and resonate with the right audience. Measurable Impact: With highly accurate measurement capabilities, B2B marketers can assess the performance of their campaigns and make data-driven decisions to optimize results, leading to higher ROI and more effective marketing efforts. Frictionless Campaign Management: The self-serve solution offers easy-to-use features for campaign creation and reporting, saving time and resources for B2B marketers and streamlining their advertising process. Low-Risk Testing: The solution allows for quick campaign activation without contractual minimums, giving B2B marketers the confidence to experiment and learn, leading to improved strategies and successful outcomes in the long run. “We’re delighted to partner with StackAdapt,” said Chris Murray, Vice President of Partnerships at Lead Forensics. “We know how powerful our data is and we look forward to working with StackAdapt to help businesses connect, engage, and succeed like never before.” Agent3 is a global ABM agency focused on delivering hyper-targeted campaigns for its clients. As a StackAdapt partner, it was one of the first to harness the power of Lead Forensics' IP data. This collaboration extends our ability to offer increased reliability, visibility and scale in EMEA and Canada, as well as complimenting and expanding the reach provided by many of our customers' existing pure-play ABM platforms across the US, explained Daniel Sands, Chief Innovation Officer and Partner at Agent3. “With precise audience targeting via StackAdapt, combined with the ability to measure campaign impact with pinpoint accuracy, our agency was able to achieve really great scale and performance metrics. We were particularly impressed from an account attribution perspective and the data we were able to capture about the companies we had reached. This partnership represents a significant milestone in our ability to deliver outstanding results for our clients." "The ability to provide ABM measurement in EMEA and North America is a unique delivery for our platform compared to competitors, and we are thrilled to provide this offering thanks to our partnership with Lead Forensics,” said Michael Shang, Vice President of Partnerships and Business Solutions at StackAdapt. "This collaboration allows us to provide a comprehensive self-serve solution that caters to the evolving needs of B2B marketers and advertisers seeking to make a measurable impact." StackAdapt provides easy access to its platform with no monthly minimum commitment, including for ABM targeting. For B2B marketers, StackAdapt utilizes programmatic to deliver an increase in leads and sales to meet growth requirements and build a long-term sustainable funnel. For more information, visit www.stackadapt.com. About Lead Forensics Lead Forensics is the world's #1 B2B website visitor identification software. Trusted by 60,000+ customers, Lead Forensics owns the world’s largest database of business IP addresses, enabling you to identify B2B website visitors, access contact information for key decision-makers, and get detailed website analytics. Lead Forensics has been named as one of the 100 Best Global Software companies and the software has also been named in the world’s Top 25 Best Software Products by G2. For further information, visit www.leadforensics.com About StackAdapt StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.

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Core ABM

Madison Logic named One of the Fortune’s Best Workplace in 2023

Madison Logic | September 14, 2023

On September 12, 2023, Madison Logic, an industry-leading global digital Account-Based Marketing (ABM) platform, announced that Fortune Magazine and Great Place To Work have named it one of the Best Workplaces in Advertising & Marketing for 2023. This prestigious award recognizes organizations that have adapted to the challenges of a constantly evolving workplace by fostering inclusive, high-trust cultures. This is the first time Madison Logic has been included on this prestigious list, highlighting the company's commitment to nurturing positive employee experiences that encourage exceptional work on behalf of customers. The Best Workplaces in Advertising & Marketing list is compiled on an analysis of responses to surveys from more than 10,000 employees at Great Place To Work Certified advertising and marketing companies. In this survey, 91% of Madison Logic employees rated their workplace as excellent, in comparison with 57% of employees at a typical U.S.-based organization. Madison Logic's bottom-up, employee-focused culture has contributed to the company's accelerated growth. Leading B2B marketers of today rely on Madison Logic and its team to boost engagement and accelerate conversion throughout the sales cycle. With the ML Platform, the company's cutting-edge global multi-channel ABM media activation and measurement solution, enterprise organizations utilize proprietary data to quickly identify and prioritize their target accounts, activate personalized campaign strategies, and obtain complete visibility into program performance via comprehensive measurement and reporting. The company's approach to success is supported by its positive customer satisfaction scores, high revenue retention, and sustained industry leadership recognition. Chief People Officer at Madison Logic, Teresa Czubak, said, This is a special achievement for our team as we continue to work hard to cultivate an environment of open dialogue, mutual trust, and respect. [Cision PR Web] Czubak mentioned that the award held particular significance as it was based on employee feedback and active participation. She emphasized that their approach of empowering employees to reach their full potential had fostered a supportive environment that encouraged collaboration and career growth across all organizational levels and departments. Apart from being listed on Fortune's Best Workplaces in Advertising & Marketing, Madison Logic also received the 2023 Best Places to Work award from the Business Intelligence Group. It was acknowledged as one of the 2023 Top Workplace USA organizations and secured a place on the 2023 Inc. 5000 List of the fast-growing privately-owned organizations in the US. Michael C. Bush, Chief Executive Officer of Great Place To Work, stated, Congratulations to the Best Workplaces in Advertising & Marketing. These companies know that it is not the industry — but the company — that determines the employee experience. By putting people first, they are reaping the rewards: higher levels of performance, innovation, and customer experience. [Cision PR Web] About Madison Logic The ML Platform is a global multi-channel ABM activation and measurement platform that enables enterprise organizations to utilize a proprietary combined data set to discover the most likely purchase accounts, enhance the customer journey, and minimize sales cycles to positively influence ROI. Madison Logic enables B2B marketers to convert their top accounts more quickly by identifying and engaging the most influential people throughout the buyer's journey.

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Account Based Analytics

Momentum ITSMA Unveil Finalists for Marketing Excellence Awards 2023

Momentum ITSMA | September 07, 2023

As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives. Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalists for the Marketing Excellence Awards (MEAs). The Momentum ITSMA MEAs continue to recognize high-performing B2B marketing programs in their 26th year. The MEAs honor ambitious sales and marketing executives who contribute to the success of businesses. The finalists for the 2023 Marketing Excellence Awards are: Advancing Thought Leadership: IBM, Microsoft, Locus.sh, NTT DATA, PwC. Building Best-in-Class Marketing Organizations: Autodesk, Tata Consultancy Services, Luxoft a DXC Technology Company, Tech Mahindra, S&P Global Market Intelligence. Driving Strategic Growth: Dell Technologies, HCLTech, Fusion Connect, Tata Consultancy Services, Wipro. Embedding an Account-Based Culture: BT, Gainwell Technologies, Luxoft a DXC Technology Company, IBM, Salesforce. Enabling Sales: Google Cloud, Ricoh North America, OneTrust, ServiceNow, Tech Mahindra. Leveraging Customer Research: CRB, Kyndryl, Fujitsu, Thoughtworks. Strengthening Executive Engagement: Google Cloud, Accenture, Red Hat, Tech Mahindra, ServiceNow. Scaling ABM Programs: Dell Technologies, Google Cloud, FIS, Fujitsu, IBM, Kyndryl. A panel of international marketing leaders and specialists will determine the winners of each category. These will be revealed at the Awards Ceremony during Momentum ITSMA's Marketing Vision conference on November 14, 2023. Last year's diamond and gold winners included Bombora, Avanade, Cobalt, Ericsson, IBM, Infosys, Kyndryl, O2 Business, Epcon Franchising Persistent Systems, Tech Mahindra, Salesforce, Tata Communications, Tata Consultancy Services, ServiceNow, and Verizon Business. Dave Munn, Partner at Momentum ITSMA said, For 26 years, our MEAs have been the hallmark of celebrating B2B marketing excellence. This year, we're excited to recognize the finalists, not just for their outstanding results, but also for their prowess in navigating the ever-changing currents of the business landscape. [Source – Cision PR Newswire] About Momentum ITSMA Momentum ITSMA, a leading provider of strategic services, empowers ambitious companies to outperform in the market by excelling in client acquisition, growth, and retention. The company specializes in delivering research, consulting, and learning services designed to analyze client needs, build effective go-to-market teams, and optimize strategic accounts for enhanced market share. In addition, Momentum conducts comprehensive market research, offers valuable insights vital for informed decision-making.

Read More

Account Based Data

DemandScience Listed on the Inc. 5000 Fastest-Growing Companies List

DemandScience | September 22, 2023

DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-growing private companies. With an impressive three-year revenue growth rate of 214%, DemandScience secures its position at #2,546 on this year's Inc. 5000 list. The 2023 Inc. 5000 lineup features companies that have not only achieved rapid revenue growth but have also adeptly maneuvered through challenges like inflationary pressures, elevated capital costs, and a competitive labor market. Collectively, this year's Inc. 5000 companies have contributed 1,187,266 job additions to the economy over the past three years. Barry Harrigan, Co-founder of DemandScience, said, When we founded DemandScience in 2012, we knew B2B companies were ready for an innovative approach that brought marketing and science together to counter their complex demand generation problems. Two years later we made the Inc. 5000 as one of the fastest-growing companies in the market and the world – and we have not looked back. And now, as pioneers in integrating AI into the demand generation space, our success will help us revolutionize and lead the charge. [Source – Globe Newswire] DemandScience's dedication to fostering work-life balance has earned the company several accolades. Notably, it secured a Great Place To Work Certificate for both 2023 and 2022, clinched an impressive #5 position on Fortune Magazine's prestigious Best Workplaces in Advertising & Marketing list last autumn, and received recognition as a Best Place to Work by the esteemed Boston Business Journal. Peter Cannone, Chair and CEO of DemandScience, stated, We’re a trusted partner for over 1,500 global B2B companies, working collaboratively to assist solve their demand generation obstacles and help them exceed their business goals. Their success has fueled our growth and our ability to develop innovative and solutions for pipeline growth, data protection, accurate B2B data, intelligence, and insights. [Source – Globe Newswire] About DemandScience DemandScience stands as a leading AI-driven B2B demand generation company, propelling pipeline growth for businesses. Their advanced intelligence platform equips worldwide B2B enterprises to pinpoint promising prospects and precisely target potential buyers already in the market. Leveraging cutting-edge technologies and AI advancements, the company guarantees the prompt provision of precise data, insights, and indicators, enhancing the buyer's path from initial interaction to conversion. Established in 2012, DemandScience serves a clientele of 1,500 global customers with top-notch solutions, data, and leads.

Read More

Core ABM

StackAdapt Partners with Lead Forensics to Expand Its ABM Targeting and Measurement Capabilities in EMEA and Canada

Business Wire | October 04, 2023

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution. This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US. Key Benefits for B2B Marketers and Advertisers: Expanded Market Reach: B2B marketers can now extend their reach beyond the US and tap into new markets in EMEA and Canada targeting a broader audience and potential customers. Relevant Targeting: This expansion ensures that ad campaigns are relevant and resonate with the right audience. Measurable Impact: With highly accurate measurement capabilities, B2B marketers can assess the performance of their campaigns and make data-driven decisions to optimize results, leading to higher ROI and more effective marketing efforts. Frictionless Campaign Management: The self-serve solution offers easy-to-use features for campaign creation and reporting, saving time and resources for B2B marketers and streamlining their advertising process. Low-Risk Testing: The solution allows for quick campaign activation without contractual minimums, giving B2B marketers the confidence to experiment and learn, leading to improved strategies and successful outcomes in the long run. “We’re delighted to partner with StackAdapt,” said Chris Murray, Vice President of Partnerships at Lead Forensics. “We know how powerful our data is and we look forward to working with StackAdapt to help businesses connect, engage, and succeed like never before.” Agent3 is a global ABM agency focused on delivering hyper-targeted campaigns for its clients. As a StackAdapt partner, it was one of the first to harness the power of Lead Forensics' IP data. This collaboration extends our ability to offer increased reliability, visibility and scale in EMEA and Canada, as well as complimenting and expanding the reach provided by many of our customers' existing pure-play ABM platforms across the US, explained Daniel Sands, Chief Innovation Officer and Partner at Agent3. “With precise audience targeting via StackAdapt, combined with the ability to measure campaign impact with pinpoint accuracy, our agency was able to achieve really great scale and performance metrics. We were particularly impressed from an account attribution perspective and the data we were able to capture about the companies we had reached. This partnership represents a significant milestone in our ability to deliver outstanding results for our clients." "The ability to provide ABM measurement in EMEA and North America is a unique delivery for our platform compared to competitors, and we are thrilled to provide this offering thanks to our partnership with Lead Forensics,” said Michael Shang, Vice President of Partnerships and Business Solutions at StackAdapt. "This collaboration allows us to provide a comprehensive self-serve solution that caters to the evolving needs of B2B marketers and advertisers seeking to make a measurable impact." StackAdapt provides easy access to its platform with no monthly minimum commitment, including for ABM targeting. For B2B marketers, StackAdapt utilizes programmatic to deliver an increase in leads and sales to meet growth requirements and build a long-term sustainable funnel. For more information, visit www.stackadapt.com. About Lead Forensics Lead Forensics is the world's #1 B2B website visitor identification software. Trusted by 60,000+ customers, Lead Forensics owns the world’s largest database of business IP addresses, enabling you to identify B2B website visitors, access contact information for key decision-makers, and get detailed website analytics. Lead Forensics has been named as one of the 100 Best Global Software companies and the software has also been named in the world’s Top 25 Best Software Products by G2. For further information, visit www.leadforensics.com About StackAdapt StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.

Read More

Core ABM

Madison Logic named One of the Fortune’s Best Workplace in 2023

Madison Logic | September 14, 2023

On September 12, 2023, Madison Logic, an industry-leading global digital Account-Based Marketing (ABM) platform, announced that Fortune Magazine and Great Place To Work have named it one of the Best Workplaces in Advertising & Marketing for 2023. This prestigious award recognizes organizations that have adapted to the challenges of a constantly evolving workplace by fostering inclusive, high-trust cultures. This is the first time Madison Logic has been included on this prestigious list, highlighting the company's commitment to nurturing positive employee experiences that encourage exceptional work on behalf of customers. The Best Workplaces in Advertising & Marketing list is compiled on an analysis of responses to surveys from more than 10,000 employees at Great Place To Work Certified advertising and marketing companies. In this survey, 91% of Madison Logic employees rated their workplace as excellent, in comparison with 57% of employees at a typical U.S.-based organization. Madison Logic's bottom-up, employee-focused culture has contributed to the company's accelerated growth. Leading B2B marketers of today rely on Madison Logic and its team to boost engagement and accelerate conversion throughout the sales cycle. With the ML Platform, the company's cutting-edge global multi-channel ABM media activation and measurement solution, enterprise organizations utilize proprietary data to quickly identify and prioritize their target accounts, activate personalized campaign strategies, and obtain complete visibility into program performance via comprehensive measurement and reporting. The company's approach to success is supported by its positive customer satisfaction scores, high revenue retention, and sustained industry leadership recognition. Chief People Officer at Madison Logic, Teresa Czubak, said, This is a special achievement for our team as we continue to work hard to cultivate an environment of open dialogue, mutual trust, and respect. [Cision PR Web] Czubak mentioned that the award held particular significance as it was based on employee feedback and active participation. She emphasized that their approach of empowering employees to reach their full potential had fostered a supportive environment that encouraged collaboration and career growth across all organizational levels and departments. Apart from being listed on Fortune's Best Workplaces in Advertising & Marketing, Madison Logic also received the 2023 Best Places to Work award from the Business Intelligence Group. It was acknowledged as one of the 2023 Top Workplace USA organizations and secured a place on the 2023 Inc. 5000 List of the fast-growing privately-owned organizations in the US. Michael C. Bush, Chief Executive Officer of Great Place To Work, stated, Congratulations to the Best Workplaces in Advertising & Marketing. These companies know that it is not the industry — but the company — that determines the employee experience. By putting people first, they are reaping the rewards: higher levels of performance, innovation, and customer experience. [Cision PR Web] About Madison Logic The ML Platform is a global multi-channel ABM activation and measurement platform that enables enterprise organizations to utilize a proprietary combined data set to discover the most likely purchase accounts, enhance the customer journey, and minimize sales cycles to positively influence ROI. Madison Logic enables B2B marketers to convert their top accounts more quickly by identifying and engaging the most influential people throughout the buyer's journey.

Read More

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