CORE ABM

RollWorks Continues Record Business Growth, Names Mihir Nanavati to President

RollWorks | October 04, 2021

RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and continued triple digit growth. The company named Mihir Nanavati as the new President of the RollWorks division to continue building on the adoption of its account-based platform by B2B marketing and sales teams. In this role Nanavati replaces Robin Bordoli, who remains CEO of NextRoll.

As B2B revenue teams continue to align around the most targeted and efficient go-to-market strategies, Account-Based Marketing (ABM) platforms have seen a huge uptick in the past year. In fact, when B2B organizations were asked which strategies would get increased budget and prioritization in 2021, a majority of respondents (61%) cited ABM.

Increased Business Momentum

RollWorks has been at the forefront of the ABM movement since the platform's launch in 2018, leveraging the NextRoll core data and machine learning technology foundation to build an account-based solution for B2B marketers. In the time since, RollWorks has driven ABM market innovation and adoption, including these highlights from the first half of 2021:
  • 247% year-over-year ARR growth driven by customers of all sizes like Auditoria, BetterCloud, Dialpad, Goverlan, and Snowflake.
  • 40% year-over-year employee growth and attraction of top talent from across the country with the solidification of the hybrid work model, which allows employees to work where they thrive.
  • The debut of Journey Stages — the first in a set of new capabilities from the RollWorks platform the company will roll out this year to help go-to-market teams uncover insights about account journeys, measure account progression and regression, and understand key drivers and trends for any velocity changes between stages.
  • Partnerships with leading data providers and investments in its own data foundation elevated the overall company match rate of accounts targeted by RollWorks customers to 98%.

Under Nanavati's leadership, this momentum is set to continue. "As more marketers look to ABM to change the way they acquire new customers and generate revenue with their sales teams, RollWorks is strongly positioned to help them achieve this," said Mihir Nanavati, President of RollWorks. "It's important for solution providers to meet marketers where they are today and offer a platform that combines both the scale and precision required to reach and engage their best prospective customers of tomorrow. RollWorks remains committed to innovation to meet the needs of all ambitious marketers to grow their businesses."

"As more marketers look to ABM to change the way they acquire new customers and generate revenue with their sales teams, RollWorks is strongly positioned to help them achieve this," said Mihir Nanavati, President of RollWorks

Industry Experience and Leadership

Nanavati has 25 years of tech industry experience, with particular focus on SaaS products and businesses. He most recently served as EVP of Product at NextRoll and was one of the earliest leaders that launched RollWorks, leading its product and design team from the inception of the business unit and launch of the RollWorks platform in 2018. Prior to NextRoll, Nanavati drove product-led growth at companies such as Kahuna, Tradeshift, Hightail and Adobe.

"After two and half years leading the RollWorks division, the time is right for me to pass the baton to a new leader to guide the next stage of growth," said Robin Bordoli, CEO of NextRoll. "With his product and commercial experience, and his passion to transform markets through technology, Mihir is the right leader for the RollWorks business. He deeply understands the potential of ABM to shape how marketing and sales teams work together to grow revenue. I'm confident the RollWorks business will continue to thrive under Mihir's leadership."

About RollWorks
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

Spotlight

At CopyPress, we felt it was important to enter this critical year for the Content Marketing channel with a fresh perspective on what marketers were looking at focusing on in 2013. We created a survey and unleashed it on a group of marketing profesionals and received 329 responses from amazing people. We tried to create a survey with a mix of questions that would give us insight into how general marketing decision makers, keepers of budget, would be approaching Content Marketing or even if they were this year. Some of the questions were very straightforward, such as the channels of focus in 2013, and some were more timely, such as questions around authorship.


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ABM ACCOUNTS

Common Room Introduces New HubSpot Integration to Bring Community Intelligence to the Modern Sales and Marketing Tech Stack

Common Room | September 12, 2022

Common Room, the intelligent community growth platform for today’s fastest-growing companies, announced today at INBOUND 2022 an integration with HubSpot to deliver actionable community user insight across the tools in today’s go-to-market (GTM) tech stack. The new integration is the first of its kind, offering revenue leaders unprecedented visibility into their community-led funnel to improve prospecting, lead qualification, sales velocity, and revenue growth. The integration is currently in beta; sign up here to participate in the preview program. Digital transformation has fundamentally changed the way software is built, adopted, and procured. As the industry has continued to shift the software development lifecycle to the left, budgets for developer tools, SaaS, and other technologies have also shifted. As a result, the buyer's journey has expanded and the role of user communities in influencing purchase decisions has dramatically increased. This creates a challenge for modern software companies and digital-native brands who have less control over how and where their product and solutions are being discussed as well as less time for sales teams to engage with prospects before a purchase decision is made. Marketing teams have limited visibility into this critical part of their pipeline with no way to connect the work being done by developer relations and community teams to their marketing platforms and customer relationship management (CRM) tools to improve performance, deal velocity, and growth. Common Room solves these problems by bridging the gap between community and traditional GTM engines. Developer relations and community teams use Common Room’s machine learning-enhanced unified community intelligence, intelligent context, and informed action layers to understand, engage, and activate communities at scale. Common Room delivers critical insights that signal buying intent, uncover potential opportunities, and inform GTM strategies and sales plays. By bringing community intelligence to the modern marketing and sales tech stack, GTM teams can now: Understand community impact and take action using this data across their entire sales and marketing funnel. Increase seller efficiency by empowering them with a 360-degree view of prospects and current customers to identify new opportunities, increase lead score accuracy, and improve forecast precision. Tie community-focused investments to tangible business outcomes and ROI like impact on annual recurring revenue (ARR) and customer growth. This allows business leaders to make more informed decisions about where to invest to take advantage of market opportunities and how to best support their customers to increase retention. “Common Room has helped hundreds of organizations build and grow strong communities with the implicit understanding that these communities are and will increasingly be critical for business growth,” said Linda Lian, Co-founder and CEO at Common Room. “Bringing community intelligence into HubSpot makes this understanding explicit. Investment in community was something that organizations knew they needed to do—to benefit both their community members and their business. Now companies can clearly understand the business outcomes of those investments, improving performance across all functions from GTM to product development, support, and customer success.” “Common Room has helped hundreds of organizations build and grow strong communities with the implicit understanding that these communities are and will increasingly be critical for business growth,” said Linda Lian, Co-founder and CEO at Common Room Read more about today’s announcement on the Common Room blog. The HubSpot integration will be available to Common Room Enterprise customers at general availability. To participate in the Common Room HubSpot integration preview program please register at https://www.commonroom.io/hello/hubspot/. To access Common Room for free and start getting closer to your community today, visit www.commonroom.io/. About Common Room Common Room is the intelligent community growth platform that helps organizations deepen relationships, build better products, and drive business impact. Common Room brings together community engagement, product usage, and customer data into a single place, and uses intelligence to surface actionable insights so teams can discover what’s most important, nurture advocates, collaborate more effectively, and measure outcomes. Today’s fastest growing companies trust Common Room to power their community growth, including Asana, Chainlink, Confluent, Figma, Grafana Labs, HubSpot, Notion, Webflow, and more. The company is backed by Greylock Partners, Index Ventures, and Madrona Venture Group and is headquartered in Seattle. To learn more, visit www.commonroom.io or join Common Room’s own community, Uncommon.

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ACCOUNT BASED DATA

Emplifi Summit Brings CX Leaders from the NFL, Virgin Media, and TikTok to the Virtual Stage

Emplifi | September 29, 2022

Emplifi, the leading customer experience platform, today announced the speaker lineup for this year’s Emplifi Summit virtual event, which is taking place on October 5, 2022, with online sessions starting at 9:00 a.m. EST. Speakers include a wide array of marketing experts and CX thought leaders from the world’s most recognizable brands, including the NFL, Virgin Media, and TikTok. Emplifi CEO Mark Zablan will kick off the event with an opening keynote on how the customer journey of the future is taking shape now – and what brands can do to prepare. "Today’s consumers are begging for more authentic relationships with brands. They want personal and effortless customer experiences." said Zarnaz Arlia, Emplifi CMO. "Today’s consumers are begging for more authentic relationships with brands. They want personal and effortless customer experiences. The good news for marketers is that we have the technology and resources to deliver remarkable experiences. The challenge is using the technology to our advantage without allowing it to hamper the customer-brand relationship," said Zarnaz Arlia, Emplifi CMO. "We’ve designed this year’s summit to address this very challenge and have recruited some of the best minds in the business to share how they are building unforgettable customer experiences across their marketing channels." Emplifi Summit 2022 speakers include: Timothy Armoo, Founder of the marketing agency Fanbytes: Timothy’s session will cover the new world of social media, looking at all the ways GenZ interacts online and offering insights on how to build successful marketing strategies for emerging channels. Rachael Courtney, Senior Social Marketing Lead for Virgin Media: Rachael will join Emplifi CXO Shellie Vornhagen in a conversation covering Virgin Media’s CX efforts and how the brand is maximizing the value of its customer interactions. Britt Deise, Manager of Club Social Marketing for the NFL: Britt will share how the NFL drives social growth and engagement across all 32 clubs Jyri Kidwell, Head of Creative and Creator Partnerships at TikTok: Will discuss how to get started on TikTok, outlining best practices and tips for content creators who are looking to unleash the power of video. Katy Leeson, CEO of Relentless Media: Katy will join Emplifi CMO Zarnaz Arlia for a heartfelt conversation on the realities of burnout, imposter syndrome, and how company actions and culture inform the brand purpose… and brand perceptions. Fred Reichheld, Bain Fellow and bestselling author: Credited as a customer loyalty guru, Fred will share insights from his most recent business book “Winning on Purpose,” offering a deep-dive into the power of customer love and why leaders must avoid mistaking profits for purpose as their companies grow. Emplifi Summit is a virtual event tailored for brand marketers looking to create unforgettable customer experiences. To find out more about the Emplifi Summit and register to attend, visit the event website: Emplifi Summit 2022. About Emplifi Emplifi is the leading unified CX platform that brings marketing, commerce, and care together to help businesses close the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company, and McDonald's, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.

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ACCOUNT BASED DATA

Umbraco Launches US Data Hosting Option; Makes Umbraco Cloud Faster for More US Customers

Umbraco | September 02, 2022

U.S. digital agencies and other organizations that are required to store data in-country can now use the flexible, user-friendly Umbraco Cloud to build their websites and other digital applications. Starting today, the content management system (CMS) provider will enable U.S. agencies and customers evaluating Umbraco Cloud as their development and hosting platform to choose a U.S. regional hosting option for improved performance and easier compliance with stringent data policies and privacy requirements. Until now, the Umbraco Cloud development and hosting service has been located exclusively in Europe, close to Umbraco headquarters in Odense, Denmark. This hosting option has been used by more than 1500 international solution partners implementing Umbraco projects, with more than 200 of those partners in the U.S. alone. “We've had the U.S. market on the radar from the beginning, and as interest grew in the U.S. for our Umbraco Cloud, we decided it was time for us to introduce regional data hosting,” said Filip Bruun Bech-Larsen, CTO, Umbraco. “We've had the U.S. market on the radar from the beginning, and as interest grew in the U.S. for our Umbraco Cloud, we decided it was time for us to introduce regional data hosting,” said Filip Bruun Bech-Larsen, CTO, Umbraco. “Storing data in country is required by many U.S.-based customers due to potential performance and privacy concerns. Speed matters, and by giving everyone access to a U.S. hosting option, Umbraco Cloud is even faster for our U.S.-based customers. This not only improves service for the end customer but also accelerates development, meaning faster time to market and a better user experience.” Umbraco Cloud + US Region = Fast, Easy and Secure Umbraco Cloud is the one-stop shop for Umbraco development and hosting, the fastest, easiest and most efficient way to work with the most advanced open-source .NET CMS Core. Everything is installed, configured, and ready for development. Users simply click “Create Project” and in a few steps, Umbraco CMS is up and running. ProWorks, an Oregon-based digital agency and Umbraco Gold Partner since 2013, has been deploying new sites and migrating existing Umbraco sites to Umbraco Cloud for the last three years, with project data stored in the European centers. The agency expects to see increased performance with the U.S. data option – and an uptick in business from clients who require the option. “While we’ve been happy with the speed and latency of Umbraco Cloud, we’ve heard that the closer you are to the data being served, the faster your project and time to market will be,” said Jason Prothero, president and lead software developer and architect, ProWorks. “Hosting data in the U.S. opens the door for many clients who have been wanting to take advantage of the capabilities Umbraco Cloud offers but who also must store their data in the U.S. We’ve all been waiting for this upgrade.” State-of-the-Art Infrastructure: Hosted on Microsoft Azure, powered by Umbraco Cloud All Umbraco Cloud projects are hosted on Microsoft Azure, providing a proven and solid foundation, and the U.S. data center is located in Virginia. Umbraco Cloud offers a managed hosting infrastructure that actively monitors the service at all times (24/7), so agencies and customers can be confident that hosting is taken care of and focus on developing their projects on Umbraco CMS. In addition, with new features such as automatic patch upgrades, one-click updates of new features, and simplified team and user management, Umbraco Cloud makes creating, building, hosting and maintaining Umbraco projects easier than ever. Umbraco US Summit Registration is open for the Umbraco US Summit. The one-day hybrid event on September 29 focuses on building growth and return-on-investment through creating exceptional digital experiences. About Umbraco Umbraco was founded in 2003 with the vision of simplifying complexity. The Danish company offers a flexible, user-friendly content management system at the core of its composable digital experience platform (DXP). A leader in open-source tools and server applications, the company’s success lies in the open-source model, a unique community of more than 220,000 developers and users, and a well-established partner network of digital agencies. Umbraco has 100+ employees and is headquartered in Odense, Denmark, with a branch office in Charlotte, North Carolina. For more information, visit www.umbraco.com.

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TARGETED ACCOUNT STRATEGY

Anteriad and TransUnion Collaborate to Bring Best-in-Class Audience Solutions to B2B Marketers

Anteriad, TransUnion | September 26, 2022

Anteriad today announced a new collaboration with TransUnion. Through the collaboration, Anteriad’s audience data will be available through the TruAudience® Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising. Powered by a three-dimensional view of people, households and devices, TruAudience solutions provide scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. The TruAudience Data Marketplace is a leading destination for buyers and sellers of third-party audiences to activate targeting across streaming media advertising channels. Anteriad partners with the world’s largest B2B marketers across a variety of verticals including technology, fintech, healthtech, IT, logistics and martech. Anteriad targeting products are highly customized across Account Based Marketing (ABM), B2B intent, and key technographic and firmographic traits, and are built for precision at scale by keying off company location rather than domain. The TruAudience Data Marketplace is seamlessly integrated into this unique approach, extending the B2B reach into connected homes and to consumers across myriad devices. “B2B media buyers and sellers want the ability to transact on Connected TV and streaming audio with precision targeting at scale,” said Michelle Swanston, VP of Media and Entertainment and Head of Data Marketplace at TransUnion. “By providing access to Anteriad data in the TruAudience Data Marketplace, B2B marketers and publishers can provide the right messages to the right audiences at the right time.” “CTV and streaming audio are valuable advertising channels for B2B marketers looking to differentiate from their competition. With the TransUnion partnership, they can access Anteriad’s highly relevant data to accurately reach their audiences in a new context that can move more leads down the funnel,” said Todd Love, Chief Commercial Officer at Anteriad. “CTV and streaming audio are valuable advertising channels for B2B marketers looking to differentiate from their competition. With the TransUnion partnership, they can access Anteriad’s highly relevant data to accurately reach their audiences in a new context that can move more leads down the funnel,” said Todd Love, Chief Commercial Officer at Anteriad. About Anteriad For over 20 years, Anteriad has put B2B marketers in front of their next customer and ahead of their competition. With more than 500 billion buyer-related signals tracked every month on our award-winning Anteriad Marketing Cloud platform, customers like IBM, Microsoft, Forbes, SHRM, and Lenovo benefit from our high-fidelity B2B buyer data, full and self-service multichannel execution, analytics, and expert advisory to generate impactful ROI multiples. Start creating your future today – get to know us at  https://www.anteriad.com About TransUnion TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people. http://www.transunion.com/business About TruAudience by TransUnion Powered by a three-dimensional view of people, households and devices, TruAudience® solutions provides precise, scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. To learn more, visit http://www.truaudience.com

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Spotlight

At CopyPress, we felt it was important to enter this critical year for the Content Marketing channel with a fresh perspective on what marketers were looking at focusing on in 2013. We created a survey and unleashed it on a group of marketing profesionals and received 329 responses from amazing people. We tried to create a survey with a mix of questions that would give us insight into how general marketing decision makers, keepers of budget, would be approaching Content Marketing or even if they were this year. Some of the questions were very straightforward, such as the channels of focus in 2013, and some were more timely, such as questions around authorship.

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