RollWorks Introduces New Feature Set to Provide Unparalleled Account Buying Journey Insights to Marketing and Sales Teams

RollWorks, a NextRoll subsidiary, today announced Journey Stages, a new feature in the RollWorks Account-Based Platform that provides B2B marketing and sales teams with greater insight into the effect of go-to-market practices on account progress. Journey Stages assists teams of all sizes in determining where their accounts are in their buying journey, activating stage-specific multi-channel campaigns as required, and measuring the success of their ABM services. Journey Stages is the first in a series of emerging capabilities from the RollWorks program that will assist go-to-market teams in uncovering insights around account journeys, measuring account progression and regression, and understanding primary factors and trends for any velocity changes between stages.

RollWorks Journey Stages provides marketers with unparalleled insights to help organize and measure their ABM programs by gathering signals to map where accounts are in their overall journey and displaying this at an account level versus a lead level. Journey Stages can also be used by marketing and sales departments to orchestrate multi-channel account-based programs that approach accounts at a particular point of their journey.

"We're excited to bring this comprehensive range of identification and measurement features to market," said RollWorks' VP of Product, Justin Cooperman. "With Journey Stages and additional journey capabilities on the way, RollWorks provides marketers with a new layer of end-to-end analytics to help them better grasp the effect of their Account-Based campaigns, allowing greater tuning of their ABM programs for pipeline progression and revenue growth."

About RollWorks
RollWorks, a NextRoll subsidiary, provides innovative B2B companies with an account-based platform for aligning their marketing and sales teams and comfortably increasing profits. RollWorks' solutions, which are driven by proprietary data and machine learning, serve the needs of companies of all sizes, from those with best-in-class ABM systems to that only starting. RollWorks is an indispensable platform for marketers and sellers who feel that an account-based approach is a good business. It empowers teams to identify their target accounts and key buyers, access those accounts through various platforms, and assess program effectiveness in their system-of-record.