RollWorks Launches Sales Insights to Statistically Identify Significant Spikes of Account-Based Activity

RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights.  The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers.
A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for each account. Engagement spikes are then routed to the appropriate seller inside of their Salesforce CRM complete with account-based metrics, account fit-score and drill down to specific activity for key buyers within an account.