CORE ABM

RollWorks’ New Conversational Chat Integration With Drift to Deliver Custom Chat Experiences

RollWorks | April 27, 2022

Conversational Chat Integration
On April 26, RollWorks, a division of NextRoll, announced its partnership with Drift, the Conversation Cloud Company. This partnership is set to help B2B marketers improve sales velocity, engagement, and customer support. Harnessing the RollWorks Site Visitor API, the integration identifies known and unknown site visitors. It delivers custom chat experiences in real-time.

"Drift's conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with their customers. And as the global conversational AI market is expected to grow exponentially in the next several years, there's a huge opportunity we're just scratching the surface of," said Mike Stocker, VP of Partnerships at RollWorks.

"RollWorks' impressive account-level capabilities allow marketers to convert valuable website‌ ‌visitor‌ ‌data‌ in real time into insights that power web, chat, and landing page personalization," said Jason Yarborough, head of tech partnerships at Drift.

"RollWorks' impressive account-level capabilities allow marketers to convert valuable website‌ ‌visitor‌ ‌data‌ in real time into insights that power web, chat, and landing page personalization," said Jason Yarborough, head of tech partnerships at Drift. "Together, we have a powerful integration that broadens marketers' engagement channels in their account-based strategies, which will only help to reduce customer churn and accelerate revenue."

"Marketers want to better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. This fantastic partnership, which has been highly anticipated by our customers, will give marketers a much deeper understanding of account and contact engagement activity to create more personalized and relevant outreach for their sales teams," Stocker added.

Thanks to this partnership, customers who want to align their sales and marketing activities and expand their account-based orchestration can now:

  • Identify and engage site visitors with personalized chat experiences through targeted messaging based on firmographic and account-level data and whether they are part of a RollWorks Account List, Group or buying stage
  • Qualify leads, uncover new opportunities, and improve pipeline quality faster by instantly asking relevant questions and routing site visitors to the right sales team
  • Improve site conversions through automated meeting scheduling

B2B marketers can prioritize their campaigns and efforts to drive meaningful results. In a recent RollWorks survey of B2B marketers, 43% of respondents said real-time marketing and 41% said AI will have the most impact on their overall marketing strategy in the year ahead.

Spotlight

According to Demand Gen Report research, 71% of B2B marketers said their demand generation budgets will increase in 2019 - 46% said it will increase by 20% or more. This renewed focus on demand generation accompanies a shift towards more precise, targeted strategies to engage buyers.


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CORE ABM

Demandbase Recognized with Four "Top Rated" Awards by TrustRadius

Demandbase | May 18, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announces that TrustRadius has recognized it with four Top Rated awards. Demandbase received the honor in the Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence categories. This is the second year in a row that Demandbase has received TrustRadius' Top Rated awards. It's a testament to the way in which its technology scores high with customers for its functionality, ease of use, and ability to drive results. "There's no greater compliment for us as a company or for our products than to receive Top Rated awards in these important categories, The fact that these awards are purely driven by vetted customer ratings means that we're doing our job of equipping B2B companies with what they need to execute a successful go-to-market. Thank you to our customers for your support and trust in us, and to TrustRadius for the recognition." Jon Miller, chief marketing officer of Demandbase Since 2016, the TrustRadius Top Rated Awards have become the B2B industry's gold standard for unbiased recognition of technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. The methodology and scoring that TrustRadius uses to determine Top Rated winners can be found here. "Demandbase won Top Rated Awards in Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence software categories in 2022," said Megan Headley, VP of Research at TrustRadius. "Demandbase earned these Top Rated awards based directly on feedback from their customers. Reviewers on TrustRadius value the intent data insights, account-level analytics, automation, accuracy of contact information, account targeting early in the buying cycle, and as a source of truth for market insights and customer prospecting." About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action.

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CORE ABM

Optimizely Launches Integrated B2B Commerce & Content Cloud Solution

Optimizely | December 27, 2021

Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can: Take advantage of B2B-specific features within the B2B Commerce Cloud Use the Content Cloud to manage all the pages, templates, content and assets of their site Benefit from an out-of-the-box, combined site search engine that searches products in the B2B Commerce catalog while searching content in the Content Cloud and combining the results Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud To help customers get the most from the combined products, Optimizely is also releasing a B2B-specific sample site that includes numerous Content Cloud templates and blocks that can be used to accelerate customers’ build time. Customers can leverage the provided assets or reference them as examples before customizing their own. The sample site will address the time-to-market metric that many B2B customers find critical when selecting their technology vendors. “Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences,” said Justin Anovick, Chief Product Officer of Optimizely. “With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences.” “Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences,” said Justin Anovick, Chief Product Officer of Optimizely. “With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences.” Additionally, Optimizely has named a preferred implementation partner for the B2B Commerce Cloud – Content Cloud integration in Nishtech Inc. Nishtech is an Optimizely Platinum Partner who has first-hand experience with the new integration and can be contracted to guide customers and their agencies through setting up and utilizing the new integration. Optimizely is a recognized leader in B2B commerce and content management. The company has been awarded leadership positions in the IDC MarketScape for B2B Commerce, the Forrester Wave for Agile Content Management Systems and the IDC MarketScape for Content Management Systems. About Nishtech Nishtech is a full-service digital experience and e-commerce consultancy and Optimizely partner since 2011 based in Cincinnati, Ohio specializing in delivering innovative, scalable, and secure digital solutions. The company has extensive experience over the last 10 years delivering rich, personalized enterprise-level B2B/B2C/B2X shopping experiences. Nishtech excels at creating efficient, agile, digital solutions to execute online strategies and to perfect the digital presence by integrating best-of-breed technologies. Nishtech employs a collaborative project approach in which we proactively partner with our clients to deliver compelling brand experiences that are user-friendly and easy to maintain. Learn more at https://www.nishtech.com/. Nishtech is an Optimizely Platinum partner and have been named as their Preferred Partner for implementing Optimizely DXP and B2B Commerce solutions. About Optimizely At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com. All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes.

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ACCOUNT BASED EXECUTION

Red House Named 2022 Top B2B Marketing Agency

Red House, Chief Marketer | January 27, 2022

Red House, an award-winning marketing firm celebrating its 21st year, has been named a top B2B marketing agency for the fifth year in a row by Chief Marketer magazine. The agency was also recognized as a top agency in the Demand Generation category. Red House credits its history of results as one of the primary reasons leading brands choose the firm, and the agency has been a recognized leader in demand generation and pipeline marketing from the start. The agency’s clients include Fortune 500 organizations across a variety of highly regulated industries such as Fintech, Healthcare, Manufacturing, Supply Chain and Telecommunications. “We appreciate Chief Marketer for recognizing agencies that drive end-to-end results,” said Dan Hansen, senior partner for the firm. “We appreciate Chief Marketer for recognizing agencies that drive end-to-end results,” said Dan Hansen, senior partner for the firm. He added, “For B2B marketing investments to fully deliver, clients need strategic guidance that includes engaging content, integrations across all their digital platforms, and all tied to the right attribution model.” Chief Marketer’s editors accepted submissions from across the country for the CM200 list. Winners were selected based on several criteria, including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. ABOUT CHIEF MARKETER Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. Learn more at chiefmarketer.com. ABOUT RED HOUSE Red House B2B Marketing helps clients achieve their goals through strategic, data-driven marketing programs that drive profitable results. The agency is a full-service firm offering integrated solutions like account-based marketing, content and digital marketing, and services such as analytics, automation, creative and website development. To learn more, visit www.redhouseb2b.com.

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ACCOUNT BASED DATA

Demandbase One Available Now in AWS Marketplace

Demandbase | March 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces that Demandbase One is immediately available in AWS Marketplace. The first B2B go-to-market solution to be added to the platform, Demandbase One helps B2B marketers and sellers see their accounts more clearly and orchestrate every marketing and sales motion in order to spot opportunities earlier, engage more intelligently, and close deals faster. By joining AWS Marketplace, AWS customers can enjoy a more streamlined buying experience and use their AWS credits to buy from Demandbase. "We're delighted to be the first go-to-market solution on AWS Marketplace," says Allison Metcalfe, chief revenue officer of Demandbase. "We're delighted to be the first go-to-market solution on AWS Marketplace," says Allison Metcalfe, chief revenue officer of Demandbase. "This demonstrates our commitment to being where our customers are and making it easy for them to buy and use our software. We're convinced that the more customers try Demandbase One, the more the B2B industry will be transformed by Smarter GTMTM. We're also eager to bring skyrocketing results to more organizations, and with more than 325,000 active customers, AWS Marketplace is a prime avenue for that." AWS Marketplace provides a platform for potential customers to find, test, buy, deploy, and manage software solutions. Visitors can quickly access ready-to-use software and pay only for what they use. It allows them to enjoy a simplified procurement process, flexible pricing and terms, and centralized control and governance. Demandbase One helps customers resolve the challenges of go-to-market fragmentation and improve results across every engagement channel, including in advertising, account-based experience (ABX), and sales. It has proven to be a key advantage to its growing customer base, delivering the following four solutions that all live on single, unified Account Intelligence layer: ABX Cloud - Enables customers to coordinate all their go-to-market touches for spam-free, low-friction buying. Advertising Cloud - Helps organizations reach entire buying teams with the most relevant offers poised to accelerate interest. Sales Intelligence Cloud - Reveals which accounts and buyers matter most to a business, and what matters most to those buyers. Data Cloud - Integrates insights where they're most powerful, which is where people and systems touch their prospects and customers. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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Spotlight

According to Demand Gen Report research, 71% of B2B marketers said their demand generation budgets will increase in 2019 - 46% said it will increase by 20% or more. This renewed focus on demand generation accompanies a shift towards more precise, targeted strategies to engage buyers.

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