On April 26, RollWorks, a division of NextRoll, announced its partnership with Drift, the Conversation Cloud Company. This partnership is set to help B2B marketers improve sales velocity, engagement, and customer support. Harnessing the RollWorks Site Visitor API, the integration identifies known and unknown site visitors. It delivers custom chat experiences in real-time.
"Drift's conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with their customers. And as the global conversational AI market is expected to grow exponentially in the next several years, there's a huge opportunity we're just scratching the surface of," said Mike Stocker, VP of Partnerships at RollWorks.
"RollWorks' impressive account-level capabilities allow marketers to convert valuable website visitor data in real time into insights that power web, chat, and landing page personalization," said Jason Yarborough, head of tech partnerships at Drift.
"RollWorks' impressive account-level capabilities allow marketers to convert valuable website visitor data in real time into insights that power web, chat, and landing page personalization," said Jason Yarborough, head of tech partnerships at Drift. "Together, we have a powerful integration that broadens marketers' engagement channels in their account-based strategies, which will only help to reduce customer churn and accelerate revenue."
"Marketers want to better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. This fantastic partnership, which has been highly anticipated by our customers, will give marketers a much deeper understanding of account and contact engagement activity to create more personalized and relevant outreach for their sales teams," Stocker added.
Thanks to this partnership, customers who want to align their sales and marketing activities and expand their account-based orchestration can now:
Identify and engage site visitors with personalized chat experiences through targeted messaging based on firmographic and account-level data and whether they are part of a RollWorks Account List, Group or buying stage
Qualify leads, uncover new opportunities, and improve pipeline quality faster by instantly asking relevant questions and routing site visitors to the right sales team
Improve site conversions through automated meeting scheduling
B2B marketers can prioritize their campaigns and efforts to drive meaningful results. In a recent RollWorks survey of B2B marketers, 43% of respondents said real-time marketing and 41% said AI will have the most impact on their overall marketing strategy in the year ahead.