Salesfusion Enhances Account-Based Marketing Offering

Salesfusion, the leading provider of marketing automation for small and mid-sized businesses, has enhanced its Account-Based Marketing (ABM) offering. Recognizing that B2B marketers approach this process in two distinctly different ways, Salesfusion now offers multiple options to identify and market to key accounts. While some companies have a disciplined process in place for sales and marketing to define a list of target accounts, many others struggle to identify a set list of accounts. Salesfusion's enhancements to account-based marketing now assist marketers regardless of their readiness to name accounts. For those who have specified, key accounts, Salesfusion now provides the ability to easily tag those companies, making it more efficient to create campaigns and report results for those key accounts. Additionally, the global dashboard provides easy access for marketers to have visibility to key account activity. As an alternative, Salesfusion now helps identify target accounts by alerting marketers to which accounts are most engaged. B2B organizations with thousands of accounts fitting their ideal profile can find it challenging to narrow their focus. By using a proprietary algorithm to calculate engagement, Salesfusion suggests accounts to target with marketing efforts.